In the context of FTX's collapse, Coinbase facing lawsuits, and Binance frequently retreating, the story of crypto platforms entering the U.S. market is no longer one of "rapid advancement," but rather a long-term battle of regulation and compliance. However, amidst this cautious and watchful landscape, Gate Group has quietly yet clearly announced its entry with Gate US, officially launched with licenses in 23 states.

Contrary to popular belief, the U.S. is not a unified "crypto market," but a complex landscape pieced together by state regulations. Any trading platform wishing to provide "fiat ↔ crypto asset" services typically needs to apply for money transmission licenses or equivalent permits in each target state.

For example, Coinbase has covered most of the U.S. through years of strategic positioning, but states like New York require an additional BitLicense, while Binance US has faced operational restrictions in some states due to compliance issues. Although FTX US expanded rapidly, its lack of compliance in certain states has been viewed by some industry insiders as a "hidden risk."

Gate Group has officially announced the launch of Gate US, which, leveraging the 23 state money transmission licenses it has obtained, will provide compliant cryptocurrency spot trading services to U.S. users. This expansion covers several key states, including Alabama, Arizona, Illinois, and Michigan, bringing a safe and transparent digital asset trading channel to local users.

Although it has not yet entered high-activity markets like California and New York, the current license coverage of Gate US holds strategic significance—focusing on the Midwest and Southern regions of the U.S., including economic hubs like Georgia (Atlanta) and Illinois (Chicago), to provide localized services. The platform strictly adheres to FinCEN registration requirements (MSB number: 2272810) and has established a comprehensive AML/KYC risk control system to ensure compliance with state regulatory standards.

The challenge in the U.S. market lies not only in obtaining licenses but also in retaining users after licensing.

In the U.S. market, Gate US adopts a cautious yet solid development strategy:

• Focus on core services: Currently concentrating on cryptocurrency spot trading to ensure full compliance with core functions, with plans to gradually introduce fiat channels and custody services to meet broader user needs in the future.

• Technological empowerment for compliance: Leveraging Gate Group's global risk control experience to enhance trading monitoring and anti-money laundering capabilities, thereby improving platform security.

• Differentiated regional services: Exploring localized solutions for the states it covers, such as institutional-level OTC services, to adapt flexibly to different market demands.

Whether this model can be replicated in the U.S. after its success in Asian and European markets may depend on two variables: the speed at which users build trust in non-local platforms and the ability to integrate with local compliant financial infrastructure.

According to Gate, its U.S. platform will adopt a strategy of "local custody + state license coverage," meaning all asset custody services will be provided by local compliant institutions and will not be open to users from sanctioned countries or regions. This model is gradually becoming the default option for crypto platforms in the U.S. to ensure compliance.

Currently, the leading domestic platform in the U.S. is still dominated by Coinbase, which has advantages in brand, liquidity, and broad compliance coverage. Kraken and Gemini have established a certain reputation among high-net-worth users, while Binance US faces severe regulatory pressure and declining liquidity.

Compared to aggressive expansion, Gate US places greater emphasis on sustainable compliance operations. Although some innovative features (such as wealth management and Launchpool) are not yet available, this strategy helps mitigate regulatory risks and lays a foundation for the long-term development of its U.S. business. With ongoing license applications and deepening localized services, Gate US is expected to gradually expand its market share and become an important player in the U.S. crypto trading field.

The launch marks a key step in Gate Group's globalization strategy, providing U.S. users with safer and more reliable digital asset services through compliance and localized operations.

The current crypto industry has transitioned from an era of "running fast" to one of "living steadily." The tightening regulations from the U.S. SEC and CFTC mean that platforms must hold licenses while also restraining business expansion.

In this context, "licenses" are not just entry qualifications but also a form of brand credibility. Gate Group's actions are expected to align with the regulatory clarification process around the 2024 U.S. elections, allowing for early positioning to avoid the chaotic situation where larger platforms only "buy tickets" to enter later.

Meanwhile, from Hong Kong, Abu Dhabi to Singapore and Paris, global regulation of crypto assets is entering a new phase of "selective introduction and dynamic review." If Gate can establish a solid presence in the U.S., it would signify another success for its "global localization" strategy.

In the short term, the launch of Gate US will not immediately shake Coinbase's dominance. However, its significance lies in the fact that amidst the setbacks faced by leading global platforms, there are still platforms willing to enter the U.S. market with a dual approach of "compliance + technology"—this alone injects new confidence into the industry.

Of course, the U.S. is not a market that can be won solely on sentiment. Gate US still needs to establish its own rhythm in key metrics such as real user numbers, daily activity, trading depth, and product maturity. But at the very least, it has already taken a seat at the table.

In the future, will this "U.S. license" turn a new page in crypto globalization, or will it be the starting point for another round of regulatory collisions? Time will provide the answer.

Original article: “With licenses in 23 states, compliance leads the way: How Gate US is navigating the regulatory jungle of the U.S. crypto market to find a breakthrough”

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。