Original｜Odaily Planet Daily (@OdailyChina)
As August arrives, with ETH reaching new highs, the total market capitalization of cryptocurrencies has briefly surpassed $4.25 trillion, ushering in another peak trading period in the crypto market. However, unlike before, the trading volume on CEXs has significantly decreased: According to TokenInsight data, the total spot trading volume in Q2 was $36.3 trillion, down 21.7% from $46 trillion in Q1; derivative trading volume fell to $20.2 trillion, a decrease of 3.6%; compared to Q1, the average daily trading volume of derivatives in Q2 dropped from $233 billion to $226 billion.
With Bitcoin spot ETFs and Ethereum spot ETFs now controlled by Wall Street, new challenges and opportunities are emerging for CEXs: consolidating the foundational user base of crypto natives while vying for the attention and participation of mainstream investors. This primarily tests the "future strategic capability" of CEXs—platform strategic planning and iteration capabilities aimed at future industry development and user needs. In this regard, CoinW, a well-established CEX founded in 2017, has taken the lead in providing its answer: on August 15, it announced a comprehensive upgrade of its platform architecture and business layout, covering four core modules: centralized and decentralized trading, public chain infrastructure, and self-operated trading platforms, aiming for a new era of "future trading"—a digital asset trading platform that integrates diverse assets, scenarios, and models.
Odaily Planet Daily will explore the competitive direction of CEX's future development in conjunction with CoinW's platform upgrade in this article for readers' reference.
The Infinite Future of CEX: Diversified Assets, Unified Liquidity, AI Strategy Trading
In the early days of the industry, CEX's main business was spot trading of currency pairs, C2C deposits and withdrawals, and derivative trading; as the scale of CEX business expanded and its influence grew, mechanisms like Launchpad and Launchpool emerged, making the platform's wealth creation effect a focal point in the market. In recent years, due to the explosive development of on-chain ecosystems, wallet entry and the launch of on-chain tokens have become the focus of a new round of competition for CEXs.
If the keyword for CEX competition in 2024 is "Meme + Wallet," then entering 2025, an overly singular entry layout and high-frequency token listing based on hot topics will no longer be sufficient to support the long-term development of CEXs.
Three Elements for CEX Breakthrough: Assets, Liquidity, and AI
For current CEXs, their breakthrough direction focuses on the following three aspects:
1. Diversified asset introduction. With the accelerating mainstreaming of cryptocurrencies, RWA assets represented by stablecoins and tokenized US stocks have become an indispensable part of cryptocurrencies. Additionally, on-chain assets have become a key focus for crypto natives, as evidenced by the record trading volumes on on-chain contract platforms like Hyperliquid. For CEXs, introducing various assets will be crucial for maintaining competitive advantage in the future.
2. Unified ecological liquidity. Unlike the previously clear asset isolation settings within platform ecosystems, with the transformation of the stablecoin landscape and the leap in on-chain ecosystems, unifying liquidity across different sectors within CEXs has become a necessary option. This can be observed from platforms like Binance, OKX, Coinbase, and Backpack breaking down barriers to trading and financial management functions (see “Breaking Down the ‘Trading & Earning’ Barrier, CEX Financial Management Model is Undergoing Major Changes”). For individual and institutional users, efficiently and conveniently mobilizing funds within CEX accounts will greatly enhance the user experience; for CEXs, this iteration will further bridge the gap between DEX and CEX assets, unify user account data, and improve platform trading efficiency, leading to more substantial trading volumes and fees.
3. Use of AI strategy trading. The development of AI large models and applications is advancing rapidly, and DeFAI is quickly integrating into industry development. AI strategies and trade execution have become part of traders' daily operations. For CEX users, secure and efficient order trading has always been a basic need, and AI strategy trading can further meet diverse needs such as trading, settlement, custody, and assetization based on platform functions.
It is not an exaggeration to say that in the future CEX competition, whoever can better, faster, and earlier implement the above three aspects will gain more initiative in the industry development process—after all, for users, whoever offers a better trading experience, higher trading efficiency, and superior trading returns will naturally have their "feet vote."
CoinW's New Solution: Assetization, Modularization, Intelligence
In response to the above market demands, CoinW's solutions are quite targeted:
- First, comprehensive access to multi-scenario assets. The CoinW platform supports various types of asset access and trading, including on-chain settlement and MPC self-custody, effectively meeting users' diverse trading needs.
- Second, organic combination of modular functions: CoinW platform users can enable centralized, decentralized, or institutional trading modules as needed, allowing individual users, professional traders, and institutional users to flexibly mobilize funds within their accounts, achieving seamless liquidity.
- Third, AI intelligent strategy optimization execution: The CoinW platform system can automatically route settings between AMM (Automated Market Maker, the automated market-making mechanism of DEX systems) and CLOB (Central Limit Order Book, the traditional central limit order book mechanism of CEX systems) based on user operating habits and market conditions, supplemented by order execution optimization strategies, further improving trading efficiency and reducing trading friction.
In summary, the keywords for CoinW's platform upgrade are—“Assetization, Modularization, Intelligence,” meaning that trading targets are more diverse, trading functions are more operable, and trading strategies are more flexible, thus significantly optimizing the trading experience, which can be described as a "win-win for the platform and users." Moreover, to facilitate users' clearer understanding of the platform upgrade, CoinW has also provided a set of "combined punches"—integrating comprehensive trading management, on-chain asset aggregation, public chain performance and liquidity, and self-operated trading platforms into a "new generation CEX & DEX trading ecosystem."
CoinW Full-Stack Upgrade: 4 Major Platforms, New Systems, Market Expansion, Brand Building
As mentioned earlier, the current cryptocurrency industry is undergoing unprecedented structural changes. CEXs are no longer simply competing for traffic but are focused on how to build a more diversified service system, how to achieve unified liquidity across different asset types, and how to enhance trading efficiency through intelligent means. These trend changes are redefining the value creation logic of CEXs.
Seven years is enough time for a platform to accumulate deep technical foundations and a broad user base, but it also means that it must break through the boundaries of its original growth model and seek new paths for value creation. As revealed by the "seven-year cycle" phenomenon in enterprise development theory, mature platforms often need to undergo fundamental strategic restructuring at this juncture to achieve a phased leap from quantitative change to qualitative change.
Therefore, CoinW's strategic ambition expansion is not merely about business diversification but is based on a deep insight into industry development trends and a clear understanding of its own development stage, transitioning from a single trading service provider to a comprehensive digital asset ecosystem builder—this is both a proactive response to external challenges and an inevitable choice based on its internal development logic.
Eighth Anniversary Preview: CoinW Ecological Integration Upgrade, Leading Trading Form Transformation
This September, CoinW is about to celebrate its "eighth anniversary," and on the eve of this significant milestone, the platform's proactive pursuit of innovation and change through this "ecological integration upgrade" reform is both a systematic integration of nearly eight years of development and a strategic layout for future trading trends. According to the official announcement, with "trading" as the core goal, CoinW's investment ecosystem currently encompasses the following four major platforms:
- CoinW Comprehensive Trading Platform: Intelligent matching system for spot and contract trading. It is reported that the CoinW platform has a daily trading volume exceeding $5 billion, ranks 4th in contract trading on CoinGecko, and has over 15 million registered users, covering more than 200 countries and regions worldwide. As its foundational base, spot and contract trading, after incorporating AI strategy tools and multi-layer risk control, combined with intelligent order routing and matching optimization, offers a smoother CEX trading experience.
- GemW On-Chain Asset Aggregation Platform: One-click trading system without wallets and gas fees. This platform focuses on early on-chain assets and popular meme sectors, supporting wallet-free registration and zero gas trading, featuring automated strategy tools, popular asset discovery, one-click copy trading, and creator commission mechanisms. The LENS Smart Selection tokens on this platform concentrate on the current market's popular projects, serving as the "first screening checkpoint for quality projects," allowing users to smoothly conduct on-chain trading while balancing alpha projects and investment returns.
GemW Interface
- DeriW On-Chain Contract Platform: 0 Gas Fee DEX Perpetual Trading System. As the industry's first decentralized perpetual contract platform to achieve 0 gas fees, DeriW distinguishes itself from competitors by balancing the security of the Ethereum mainnet with Layer 3 scalability. With a throughput capacity of up to 80,000 TPS, its DEX perpetual trading experience rivals that of CEX trading, while high-yield LP liquidity pools provide users with more diverse return channels. Additionally, DeriW recently launched the SuperNova Season 1 Incentive Program, which may later be linked to platform token airdrops.
- PropW The World's First Self-Operated Cryptocurrency Trading Platform: A trading system that balances funding support and profit sharing. This platform aims to select and cultivate outstanding traders in the industry through the CPTC challenge assessment mechanism, providing them with trading scenarios and funding support. Furthermore, PropW will offer top traders up to 90% profit sharing. Currently, PropW has 100,000 trading users, covering over 50 countries and regions.
With the new business layout, CoinW's market expansion and brand building are also progressing rapidly.
Balancing Market and Brand: CoinW's Path to Breaking Boundaries and Connections
In the fierce competition of the CEX market, while technological infrastructure is important, building market communication and brand influence is equally crucial.
As a long-established exchange in the industry, CoinW understands the importance of brand building and has made long-term investments in this area: from its partnership with LaLiga in the sports field, to being a key sponsor of the East Asia Football Cup, and participating in the fashion event Taiwan GQ STYLE FEST, CoinW is continuously breaking industry boundaries through various cross-industry collaborations. The exposure from these events has allowed mainstream audiences, such as sports enthusiasts and fashion groups, to recognize the new charm of crypto culture—the sponsorship of the East Asia Football Cup marked CoinW's debut on mainstream media like CCTV 5, achieving extensive exposure across 11 major platforms in 7 countries and regions; as the largest sponsor of GQ STYLE FEST, CoinW's appearance at the Taipei Expo Park realized a deep integration of cryptocurrency with fashion trends.
In the construction of the platform ecosystem, WConnect is also an important part of the CoinW platform. According to CoinW's Chief Strategy Officer Nassar Achkar at the recently concluded Coinfest event, "WConnect will serve as a flagship forum connecting the blockchain ecosystem, uniting different ecosystems, builders, innovators, and influential leaders to explore the latest development opportunities and cross-industry collaborations, uncover potential quality projects and partnerships, and jointly promote the breakthrough development of the cryptocurrency industry."
WConnect Mission
Trot On To Infinity: CoinW's Future Path After the Eighth Anniversary
As CoinW's eighth anniversary theme, the slogan "Trot On To Infinity" reveals its ambition for future planning. In the current heated competition among CEXs, only organizations and platforms that "embrace crypto and look to the future" can carve out a clear path amid the fluctuating tides of cryptocurrency.
As CoinW's Chief Strategy Officer Nassar Achkar previously stated: "The success of the crypto industry cannot be achieved by the strength of one person or one platform alone; it relies on the close cooperation and joint efforts of every user, trader, developer, trading platform, and investment institution. Standing at the threshold of a new crypto cycle, CoinW, with its Chinese name '币赢' (Coin Win), hopes to find more possibilities through collaboration and build a crypto market that benefits users and partners alike."
Looking ahead, adhering to the mission of "allowing every user to trade freely in trust and step into the future in safety," CoinW will continue to accompany users through the crypto era and walk towards the future together. (Here for Crypto, Here for the Future).
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