Airdrops, as an important marketing strategy, have a significant effect in the cryptocurrency field. They not only attract new users into the ecosystem but also have a direct or indirect impact on the prices of related tokens. Below is a detailed analysis of how airdrop policies can enhance token prices:

1. Direct Impact of Airdrops on Token Prices

1. Increase in Market Demand

Typically, when a project announces an airdrop, users holding specific tokens often purchase related tokens to receive airdrop rewards. For example:

• BNB Airdrop: Recently, BNB Chain launched a $45 million "Reload" airdrop plan, which involved precise compensation for affected traders, targeting addresses with high on-chain activity and trading memecoins. This move directly drove the price of BNB to rise rapidly from $1100 to $1370, with a daily increase of 7%.
• Such airdrop schemes can attract new funds and stablecoin inflows into the ecosystem; for instance, some plans have also significantly boosted the Total Value Locked (TVL), driving up the value of related digital assets.

2. Boosting Market Sentiment

Airdrop announcements are often interpreted by investors as positive news, which directly raises market enthusiasm and manifests as short-term volatility in token prices. For example, the Monad airdrop event covered 5,500 community members and 225,000 cryptocurrency addresses, further emphasizing the importance of community participation and adding confidence to the expected release of its tokens, which may stimulate potential increases in the MON token.

2. Which Types of Tokens May Benefit from Airdrop Policies?

1. Platform Tokens

Platform tokens like BNB and OKB are usually strongly influenced by airdrop policies due to their direct link to exchange activities. For instance, in the airdrop cases of Coinbase and Binance, both exchanges utilized holding snapshots and point rewards to stimulate user demand for platform tokens, thereby achieving price growth.

For example: After the "Reload" airdrop, BNB's price rebounded, attracting over $1 billion in stablecoin inflows to the Binance platform, making the related ecosystem more active.

2. Profit-Generating Tokens in Newly Launched Projects

The recently highlighted ENSO airdrop, which attracted early users through a Binance Alpha points redemption model, provides short-term explosive potential. ENSO's public FDV market cap is $125M, and its issuance strategy particularly focuses on retail investors, making it easier to drive short-term trading, while the related airdrop actions will also lead the token to follow this upward trend.

Similarly, the Meteora ecosystem token MET has the potential for explosive growth due to its clear liquidity distribution characteristics. Its airdrop design, the Liquidity Distributor mechanism, builds transitional pools with dynamic orders, not only protecting stability in the early stages of the sale but also gradually pushing up the early token prices.

3. Layer-2 Network Related Tokens

Projects on Layer-2 chains often attract a large number of users due to cross-chain tools. A typical case is Arbitrum's recent mainnet development airdrop, where ARB and similar tokens showed significant bullish signs.

4. Meme Coin Ecosystem Related Tokens

The volatility of the meme coin market has always been high, but airdrop policies can serve as an "antidote." For example, BNB implemented an airdrop rescue plan for groups affected by the Memecoin crash, leading to a short-term recovery in the prices of some Memecoins and BNB-related sub-ecosystems.

3. Medium to Long-Term Impact of Airdrops on Prices

Although airdrops can immediately trigger significant price fluctuations, research shows that most airdrop tokens lose substantial value in the short term. For instance, studies on the cryptocurrency market indicate that "88% of airdrop tokens lost significant value within three months of release." This is mainly attributed to the following factors:

• Users quickly cashing out leads to increased selling pressure.
• Some projects fail to maintain sustainable development and capital inflows, lacking real use case support.
• After the airdrop period ends, traffic declines, lacking new capital support.

Therefore, while airdrops are an effective tool for boosting token prices, to ensure that prices do not experience rapid pullbacks in a short time, teams need to work on establishing long-term token utility or liquidity incentive models. For example, both ENSO and MET emphasize the specific functionality and ecological application of their tokens, which helps reduce price bubbles and maintain long-term healthy development.

4. Considerations and Risk Warnings

1. Short-Term Volatility Investors should be aware that airdrops may lead to rapid price increases, but they may also trigger large-scale sell-offs due to users' short-term arbitrage behavior. Therefore, it is advisable to understand the token economics and community management capabilities of the project before participating in an airdrop to avoid falling into excessive bubbles.

2. Lock-Up Period Issues Some airdrop rewards may come with lock-up clauses, such as in Binance's Boosters activity where specified rewards must undergo a lock-up period before they can be realized. Therefore, it is essential to assess the reasonableness of the lock-up period and whether the project has a sound compliance mechanism when investing.

3. Choosing Quality Airdrop Projects As airdrops become increasingly common, filtering projects with real use cases is the most critical step. Statistics show that the reasons behind successful tokens include the innovation of the protocol, stability of the architecture, and market demand adaptation. If an airdrop is merely aimed at gaining attention or casting a wide net, its long-term benefits will be extremely limited.

5. Conclusion

Airdrop policies are undoubtedly an effective market tool that can boost the prices of specific cryptocurrencies in a short time. Especially for platform tokens, emerging tokens, Layer-2 network related tokens, and meme coins, airdrops are more likely to bring significant market price differences. However, investors need to cautiously face the high volatility caused by airdrops and prioritize projects with value creation capabilities and healthy token economics design.

Source: AiCoin Homepage - Ace Smart Search

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