Two trends are converging in 2025.

Trading is becoming social, and social media is becoming financial.

The creator economy is $320B and growing, but the underlying business models are broken.

A similar cycle plays out with new mediums. A new platform emerges that creators flock to, and the platform extracts value until the economics break.

Radio gave way to TV which gave way to the internet. Now internet native platforms are hitting the same wall.

Even successful platforms like YouTube, TikTok, and Instagram have a fundamental alignment problem with creators. The value extraction is baked into the model.

Crypto changes the structure. Creators can tokenize their audiences directly. Subscribers become holders and monetization removes ad intermediaries from taking a cut.

The relationship between creator and audience becomes direct and programmable in ways that Web2 cannot replicate easily.

Our 2026 Apps Year Ahead Report covers this and so much more.

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