Somnia: The problem is not just backlash, but extremely poor airdrop expectation management Somnia's anti roll is not surprising, what's surprising is that it was carefully designed. 1、 Basic Facts 1) The airdrop ratio is extremely low and the warehouse is locked The distribution to community users is 4.1%, TGE unlocks 20%, which means TGE only sends 0.82%, and the remaining airdrops require 60 days of task unlocking, Other rewards are also extremely low (such as Discord 0.38%, Kaito TOP100 only 0.1%). 2) The airdrop standards are chaotic, and the KYC standards remain a mystery 225000 people have undergone KYC, but only 65000 have passed, resulting in an airdrop acquisition rate of less than one-third. Some people only did KYC to get the airdrop, while others did the full set of tasks without qualification. The NFT paid by users for Mint was also filtered by the witch review, and the entire process was a black box witch review. 2、 Real motivation Somnia's actions are nothing but to gain community popularity, avoid being smashed, and continue to maintain false prosperity among PUA users. Both necessary and necessary, it only indicates one thing: the project is unwilling to bear the cost of fair distribution and lacks the ability to protect the market in the future. KYC is packaged as anti witch, actually using opaque screening to compress project expenses. Token economics has not yet been announced, airdrop distribution is chaotic, incentive feedback is opaque, and there is no typical airdrop management failure like this. The whole process only sends one signal: it doesn't matter how much you do, whether you get it or not depends on luck. This means that the project does not care about loyal users, let alone long-term contributors. I just want to control the cost in order to cash out the subsequent projects. As for the so-called fairness and community trust, let's temporarily give up. After all, how can retail investors stay ahead of capital when it comes to cashing out?