This is the case with crypto. Too many protocols launch stuff that isn't needed. Finding product market fit before launch is crucial. Most often, new chains/protocols release stuff with points programs, stablecoin yield, or token yield incentives, because let's be honest, we (as the users) need a "carrot" in order to actually use it. Without direct rewards, users have little reason to leave familiar platforms. There are many projects now, and it often feels like a lot of the same stuff under a new wrapping. So why isn't anyone doing anything to change it? The reason is simply that the current system "works well enough". Founders and team eating good, VCs eating good, KOLs enjoy it a lot (yes, I am a part of the problem too). So until we meet some kind of absolute saturation, this will continue. It's not like VCs will stop investing in new projects; the rewards are simply too high.(Route 2 FI)