XION · Integrated into Life: The "Era" Roadmap.
Over the past 18 months, our mission has been simple yet challenging: to "normalize" cryptocurrency. We have removed numerous barriers: eliminating wallet setups, mnemonic phrases, gas fees, and price volatility, while achieving mobile compatibility. People still log in as usual, and applications on XION run smoothly and naturally. This foundational achievement has already been realized — serving over 100 of the world's top brands, including Uber, BMW, and Amazon, attracting millions of users, and driving a rapidly growing application ecosystem.
Today, we are at a critical stage: transforming "usable" into "useful." This means empowering brands, builders, and users to solve real problems through verifiable data. The XION tech stack is designed from the ground up, aiming not to disrupt digital currency but to digitally improve people's lives. This is a moment to showcase what we have done in the past and where we are headed in the future.
Welcome to our roadmap — the "Era" of XION.
Why Use "Era" to Plan the Roadmap
We use "Ages" to present years of work, not just quarterly planning. Each era answers a core question, delivers a lasting capability, and creates conditions for the next phase. This structure avoids blindly chasing features, ensuring that the results we deliver make everyday use inevitable.
Catalyst Era: Disrupting the existing paradigm, sparking interest in the possibilities of cryptocurrency
Abstract Era: Eliminating all technical barriers, allowing everyone to access cryptocurrency
Proof Era: Connecting the physical world and the digital world through verifiable data
Unicorn Era: Massively empowering builders to co-create a new interconnected world
An "Era" is not a marketing slogan or a date on a calendar; it is a phase that only begins when real users and builders feel a leap in change. We will only advance when three conditions are met:
User experience crosses thresholds, allowing ordinary people to succeed on their first attempt;
The underlying primitives are stable enough for external teams to build with confidence;
Ecosystem distribution reaches a level of sustained takeoff.
If any one of these conditions stagnates, we will fix it first before announcing progress.
This structure also keeps us accountable to our singular "North Star": integrating XION into daily life to solve real problems for the mass market. Catalyst is the spark, Abstract is the foundation, Proof is the productization, and Unicorn is the acceleration phase — where trust is deeply embedded in the lives of users, brands, and builders.
The "Era" belongs to everyone, so we encourage everyone to understand them in relation to their roles:
Users or brands: You can see when everyday experiences will change;
Builders: You can see which primitives are ready and which are coming soon;
Investors: You can see how we translate technological breakthroughs into measurable adoption results.
Our Starting Point: Catalyst Era
What we initially brought was not a product, but a provocation. Our test was simple: without a physical original, can provenance and proof carry cultural and economic value? So we burned an original Banksy artwork and brought this ephemeral piece of art on-chain, achieving the transfer of value from the physical world to the digital world.
This experiment sent a signal to those who could hear: verifiable records in cryptocurrency can transcend performance, unite communities, and enable value transfer in an open environment. It also revealed what cannot be scaled: attention does not equal adoption, and hype cannot eliminate resistance. For "proof" to truly work in everyday life, it must be the opposite of performance — it must be invisible.
Two moments from that era still guide our decisions today. We witnessed a collector bidding not on paint, but on provenance; those present were not concerned with the artwork itself, but with that digital record. Hours later, our inbox was flooded with people eager to experience this technology, only to be blocked by the barrier of wallet setup. We realized that digital trust had already caught the world's attention, but the barriers to entry remained. It was this "gap between belief and completion" that led us into the Abstract Era.
The Path We Have Taken: Abstract Era
The Abstract Era eliminated friction at the protocol level, allowing mainstream users to experience decentralization without becoming "crypto natives." Abstract is our answer to a simple constraint: people will not change their habits to use a new track. Thus, "making cryptocurrency invisible" became an engineering requirement. This means a new user should succeed on their first attempt, and a Web2 team should be able to go live with production processes directly, without needing to hire crypto experts. Only then will everything that follows — whether proof, settlement, or network effects — truly matter.
We are the first team to establish user experience as core at the protocol level, building Meta Accounts that make login methods feel as natural as existing email or biometric systems on the internet. We are the first chain to support paying gas fees with stablecoins (USDC), allowing users to no longer learn what "Gas Token" is. We are the first chain to release a native mobile development kit, opening access to 18 million mobile developers to truly reach users where they are. We are also the first chain to integrate Apple ID at the protocol level, allowing users of over 3 billion Apple devices to create accounts with one click.
In fact, we are not deliberately chasing "firsts." Each breakthrough is simply because we choose to explore at the edge of innovation, and there are many more "firsts" waiting for us in the future.
For XION, "usability" is not a feature, but an accelerator. The Abstract Era opened this door. The next Proof Era will see people rushing into this world.
Our Future: Proof Era
In the Proof Era, our focus shifts from solving technical barriers to meeting user needs: how to verify the credibility of social media content, how to transfer airline miles or points across platforms, how to ensure identities are real on dating apps… These are all application scenarios embedded in social daily life, and they are where "productization" truly happens.
The core idea of the experience is simple, but its realization is extremely complex: enabling people to prove specific facts about themselves or the world without giving up data, and only putting results on-chain when value needs to flow. At the underlying level, network evidence will be transformed into private, verifiable statements anchored to real sources. Privacy is the default option, and users control what they share. No raw personal data will be stored on-chain, only the mathematical commitments needed to verify statements.
Everyday use cases may make it easier for everyone to understand: demonstrating membership without exposing a complete profile, proving a purchase actually occurred without disclosing an inbox, transferring a ticket with built-in authenticity and custody. The core lies in distinguishing signal from noise, identifying what is real: genuine access, authentic reviews, legitimate receipts, certified credentials, verified deliveries. In this way, bots, spam, AI forgery, and misinformation will lose their advantages, while AI itself can improve through training and scoring based on credible signals.
GTM: The Industry Areas We Prioritize
Entering the market means expanding services for businesses and developers while always putting users first. Apple put "10,000 songs in your pocket," while XION aims to bring the world "frictionless verification" capabilities. Our strategy starts with a verifiable event of immense value and gradually expands to cover the entire internet with "verify everything." By integrating decentralized verification into any system, we can help users stay secure, create value for businesses, and provide new starting points for developers. More importantly, this system can seamlessly adapt to existing traditional systems without rewriting, allowing businesses to measure user outcomes in days rather than waiting for several quarters.
Imagine: Plaid achieved a private valuation of about $14 billion simply by solving the problem of "connecting banks with applications and providing trustworthy financial data" (1). XION can not only apply this logic to data across the entire internet but also combine verifiable data with an instant global payment network. Its opportunities and market size are several orders of magnitude larger than Plaid. We are building a "trust operating system" that covers all industries that need "proof": from advertising to loyalty programs, from social networking to recruitment.
Below are the initial verticals that will drive XION toward the mainstream. To illustrate the opportunity, we have listed what scale would mean if even 5% of global market traffic were redirected through our "verification-based applications." With our first-mover advantage, we believe this estimate is still conservative.
Marketing
Opportunities and Market Size
By 2025, global advertising spending is expected to reach $1 trillion, with over 75% coming from digital advertising (2).
Problems
Approximately 22% of digital advertising spending is lost to fraud, costing brands about $84 billion annually. Invalid traffic, bots, and AI continue to be the main drivers of false impressions, while 86% of consumers are concerned about how their data is used (3). Conversion rates remain low, averaging only 2.9% across industries. The result is wasted budgets, inaccurate targeting, and a decline in trust between brands and consumers (4).
XION's Solution
XION eliminates fraud at the source by verifying that every interaction comes from real humans. EarnOS, built on XION, has already executed marketing campaigns for over 100 global brands, including Uber, Amazon, LEGO, The North Face, and BMW. These campaigns demonstrate how "verified behavior" can translate into efficient customer acquisition and user loyalty. By anchoring advertising results to "proof," brands can reduce customer acquisition costs by up to 79%, achieve transparent attribution, and build long-term trust without exposing user data.
For growth teams, the advantages are straightforward: higher conversion rates, lower fraud, clearer attribution, and faster feedback loops — all while user privacy is always protected.
If just 5% of the global $1 trillion advertising spend is directed to verification-based advertising, then XION's addressable market size would exceed $50 billion per year.
Loyalty Programs (Membership Points System)
Opportunities and Market Size
By 2025, the global loyalty program market is expected to reach $200 billion, with airline loyalty programs alone valued at $80 billion annually (5).
Problems
However, this industry is plagued by fraud, inefficiency, and value wastage. Up to 20% of points are at risk of fraud, costing airlines and retailers up to $3 billion each year (6). Meanwhile, only 30% of points are actually redeemed, leading to hundreds of billions of dollars in long-term idle value (7). Users often face difficulties with interoperability across alliances, projects, or similar brands, with 80% of points unable to be used interchangeably. The result is low user engagement, high costs, and consumer distrust.
XION's Solution
XION enables loyalty points to be portable, verifiable, and fraud-resistant. By anchoring points to "proof," users can instantly redeem benefits across different programs, while brands gain transparent verification and stronger retention capabilities.
This means that airlines compete for genuine customer attraction rather than trapping users in "walled gardens." Brands can achieve customer acquisition and retention without relying on third-party data.
In the XION ecosystem, applications like WRTH and Talis have already demonstrated how to enhance user trust and conversion for limited-edition products and digital works through provenance and identity status. For airlines and retailers, the value is direct: higher user engagement, lower fraud, faster redemption, and lower project costs.
If just 5% of the global $200 billion loyalty program market is directed to verification-based loyalty mechanisms, then XION's addressable market size would exceed $10 billion per year.
Recruitment
Opportunities and Market Size
The global recruitment services market generates approximately $650 billion annually (8).
Problems
The industry faces three core challenges: fraud, inefficiency, and high costs. Surveys show that about 1/3 to 2/3 of applicants exaggerate or fabricate their qualifications, and 30% of applications are suspected to be generated by AI (10). Verification costs average $50 to $200 per candidate, while the average cost per hire is $4,700, with executive positions reaching as high as $20,000. The average recruitment cycle is 42 days, with the verification phase alone potentially taking two weeks. The result is wasted funds, hiring mistakes, and system bottlenecks (11).
XION's Solution
XION reduces verification costs to nearly zero, allowing candidates to present verifiable credentials that employers can trust immediately. Skills and work experience can be proven without exposing private data, while AI-generated spam applications are filtered out at the source. The proof-based recruitment approach can shorten the hiring cycle from weeks to minutes and reduce the cost per hire by thousands of dollars. For candidates, portable credentials enhance credibility and job opportunities. For employers, the value is equally clear: faster hiring, lower fraud risk, and reduced reliance on expensive intermediaries.
If just 5% of the global $650 billion recruitment industry spending is directed to verification-based recruitment mechanisms, then XION's addressable market size would exceed $32.5 billion per year.
Social Media
Opportunities and Market Size
By 2025, the global social media industry is valued at $153 billion, with over 5.17 billion global users. Social media advertising revenue alone is expected to reach $185 billion by 2027 (12).
Problems
This field is rife with fake accounts, AI-generated misinformation, and privacy risks. Up to 15% of accounts (approximately 775 million) are fake or bot accounts. AI-generated misinformation accounts for 60% of viral content. Platforms spend billions annually on manual reviews, yet users still lack trust. Only 39% of consumers trust social media ads, while 41% believe platforms engage in unfair scrutiny. The result is a decline in user trust and significant waste of advertising spend.
XION's Solution
XION brings portable identity and content authenticity verification to all social platforms. Through "proof," users can demonstrate they are real users without exposing sensitive data, and media content can be verified in real-time during creation. In the XION ecosystem, applications like Mercle and Collaboratory have piloted portable credentials and verifiable content to reduce spam, enhance trust, and allow communities to better control the people and content they engage with. This model not only reduces platform review costs and enhances brand safety but also empowers users to carry their identity and reputation across different platforms while avoiding privacy breaches. Even limited penetration of verification-based models can lead to a secure shift in billions of dollars of advertising spend, creating a more trustworthy social environment for billions of users.
If just 5% of the global $185 billion social media advertising spend is redirected through a verification-based user system, then XION's addressable market size would exceed $9.25 billion per year.
Gaming
Opportunities and Market Size
By 2030, the global gaming industry is expected to reach $282 billion, with over 3.3 billion active players (13). Additionally, annual spending on digital game items exceeds $74 billion (14).
Problems
Fraud and inefficiency are undermining trust in this market. Bots, AI, and exploits disrupt fair play, with a large number of counterfeit game items circulating in the market, and asset ownership often trapped in closed ecosystems. Players spend over $50 billion annually on digital items but face issues of lack of transparency and portability. The result is increased player frustration, revenue loss, and declining trust in the digital economy.
XION's Solution
XION provides verifiable gameplay, portable assets, and trust-based markets for gaming and interactive entertainment. The proof mechanism ensures that players are real, assets are authentic, and outcomes are transparent. In the XION ecosystem, projects like God’s Legacy, BlockX, Burnt Ghost Games, Tilt, and DDream are developing new games where game items have provenance, achievements can be verified, and new interactive markets are created. For developers, this means new monetization channels, less fraud, and asset portability across platforms; for players, it means secure ownership, fair gaming experiences, and the ability to carry identity and reputation across different games.
If just 5% of the global $282 billion gaming market is directed into a verification-based user system, then XION's addressable market size would exceed $14.1 billion per year.
Global Verification Engine to Launch in Q4 2025
To meet the demand for everyday global verification, XION will launch the Verification Engine in Q4 2025, gradually expanding to broader application phases in 2026. This engine is a bold, powerful, and universally accessible product designed to drive deep transformations in Web3, Web2, and even traditional physical industries. The market demand is clear, user value is evident, and the opportunities are unprecedented.
To date, XION has delivered user-centric solutions that allow decentralized technology to run seamlessly and invisibly, enabling everyone to enjoy its benefits without additional friction. The Verification Engine will serve as a catalyst for the Triple Flywheel, turning vision into reality. Adoption and practicality will no longer remain in white papers or prototypes but will accelerate into people's daily lives.
Triple Flywheel: Driving Innovation and Value
The Age of Proofs is Initiated by the Verification Engine
The Age of Proofs officially begins with the launch of the Verification Engine, giving rise to a Triple Flywheel that benefits users, brands, and developers simultaneously.
First Flywheel: Users
Users are always the ultimate beneficiaries. They gain secure verification, portable personal data, frictionless transactions, higher quality interactions, and the ability to build trust in familiar environments.
Second Flywheel: Global Brands
The Verification Engine is built not just for Web3 but is "all-terrain." Existing businesses can directly leverage its capabilities while ensuring a seamless user experience. We envision a future where someone activates a gym membership, verifies their resume on a recruitment site, earns airline miles, builds a credit record, and posts on social media, all while the XION engine runs silently in the background.
Third Flywheel: Developers
The Verification Engine enables developers to innovate quickly and at scale. With features like walletless registration, Apple ID integration, and native mobile SDKs, XION removes the friction that has long hindered innovation. Coupled with the Verification Engine, developers can focus on building globally scalable applications without having to rebuild infrastructure or wrestle with the complexities of blockchain. The birth of each new application will, in turn, strengthen the network, accelerating the flywheel's rotation.
Vision and Verification of the Triple Flywheel
The Triple Flywheel is the ultimate vision of XION since its founding and the reason top investors like Circle, Multicoin, and Draper are betting on XION. They believe that what we are building transcends the realm of "tokens or products," not limited to the crypto niche, but rather a platform that allows users, brands, and developers to collaborate in a shared ecosystem of trust, simplicity, and scalability.
Conversations across multiple industries have proven that large-scale adoption is not a distant dream but a reality achievable across various verticals. Through beta testing and ongoing communication, we have seen the emergence of shared value in industries such as finance, fitness, and retail. Our integration of Apple ID at the protocol level has demonstrated that this future is not theoretical but a mission embedded in our DNA: to build something truly usable from day one.
Driving the "Age of Proofs" Technology Stack
XION's existing technology stack is a comprehensive and modular framework optimized for everyday user accessibility, developer scalability, and real-world practicality. Its UI/UX design is intuitive, abstracting all barriers related to registration and onboarding, with a core focus on business application scenarios.
Building on the existing abstracted technology stack, we will gradually deploy a series of core components related to zero-knowledge technology over the next 18 months. These will become the technological pillars of the proof system, providing robust power to the verifiable platform based on truth.
ZK Infrastructure
ZK TLS Platform: Achieves verifiable proof of any data on the internet by applying zero-knowledge technology to the Transport Layer Security (TLS) protocol.
ZK VM: A verifiable, shareable off-chain computing environment that supports proof execution, selective data disclosure, and verified data compression.
ZK Data Layer: Stores, retrieves, and builds upon the user's own digital endorsement layer.
ZK Tools
ZK Email: Verifies any data received in emails without exposing the content of the emails.
ZK JWT: Transforms Web2 identity authentication into private and verifiable claims.
ZK Identity: Portable, revocable identity credentials that support selective disclosure.
ZK Shuffle: Enables secure and fair game shuffling without a trusted third party.
While delivering these core technological components and building the supporting technology stack, XION will also launch a series of market-oriented integrations and industry-first technological achievements over the next 18 months.
One core aspect of XION's DNA has remained unchanged: our greatest technological advantage is speed. Speed is our moat. This has been repeatedly validated in the many "firsts" mentioned earlier and will continue to define XION's differentiated advantage, allowing it to adapt, innovate, and stand out.
Achieving "Escape Velocity"
We began with burning and flames, proving that digital proof can extend the value of the real world, turning the ephemeral into the eternal. That spark ignited XION's "era": the Burning Era showcased possibilities, the Abstract Era made it usable, the Proof Era will make it indispensable, and the Unicorn Era will propel it at an exponential speed, making it unstoppable.
We invite pioneers who dare to transcend the boundaries of Web2 and Web3 to join our ecosystem, including visionary brands, companies, and builders. Our resources are ready to accelerate all efforts dedicated to building a world where trust is integrated into daily life, whether in the physical world or the digital realm.
We are entering the "Age of Proofs" — a productized era that will propel XION to become the unicorn among unicorns, achieving widespread adoption through deep integration into daily life. The flywheel has started, and now it is time to look towards a bigger future.
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