Dare to break boundaries, and you can set off at full speed.
One day in June this year, I went to Mugello, a city in central Italy, where the MotoGP Italian Grand Prix was taking place.
As the racing motorcycles roared past, accompanied by sharp engine sounds, it felt as if the air was vibrating. A MotoGP staff member next to me suddenly said, "Did you know? These motorcycles can reach speeds of up to 350 kilometers per hour, almost equivalent to the speed of an airplane taking off."
I opened my mouth in surprise and couldn't help but ask, "To reach such speeds, the gearbox must be very powerful, right?"
He smiled and said, "Of course. These racing motorcycles usually have six gears. But simply shifting to sixth gear doesn't guarantee victory. True champions are always looking for ways to go beyond the norm to go faster, just like shifting to a non-existent 'seventh gear.'"
At that moment, the concept of the "non-existent seventh gear" took root in my mind. For a racing motorcycle to lead, it’s not about mechanically shifting gears step by step, but about constantly surpassing the norm and breaking limits. Similarly, building a trustworthy exchange requires such courage and breakthroughs.
This year, Bitget has entered its seventh year. We chose #GearUpTo7 as our anniversary theme, not just because of the number, but because it symbolizes a spirit: daring to break boundaries to set off at full speed.
The Attitude of a Challenger
Over the past seven years, Bitget has played the role of a pursuer and challenger, so we need to work even harder. Here, we do not engage in office politics; we focus on building and results, supporting each other to reach our goals. Along the way, we do not pay attention to short-term hype, but hope to build a rational long-term strategy, innovate products, and optimize the ecosystem.
We have incubated and invested in Bitget Wallet and the Morph public chain, building an ecosystem for financial innovation. We launched the world's first crypto AI trading assistant, GetAgent, to help users make smarter decisions. We actively promote public welfare projects, such as Blockchain4Her, Blockchain4Youth, and our collaboration with UNICEF. This is not just "corporate social responsibility," but our commitment to the community—making financial freedom more accessible.
This philosophy is also the reason we have always been passionate about the industry; financial freedom means we can control our own assets, no longer constrained by the institutions and their managers of the old era.
As technology evolves, I increasingly feel that the exchange industry has surpassed the simple dichotomy of centralized exchanges (CEX) and decentralized exchanges (DEX). CEX has limited asset choices, while DEX offers a complex and fragmented experience. Although each has its advantages and disadvantages, neither can provide a truly complete solution.
I firmly believe that the ultimate outcome for CEX and DEX is not one replacing the other, but building a unified solution that is user-demand oriented and continuously iterates. To this end, we have been quietly working to break the "impossible triangle" faced by exchanges—making trade-offs between user experience, asset diversity, and security.
Breaking the Boundaries of CEX
Today, on Bitget's seventh anniversary, I am pleased to introduce a brand new concept: Universal Exchange (UEX).
UEX stands for Universal Exchange, and we refer to it as the panoramic exchange. As the next generation of exchange form, UEX will support all tradable crypto assets, unlike today's CEX, which mostly only supports a few hundred mainstream coins. Moreover, the service radius of UEX will not be limited to cryptocurrencies—global quality assets, such as stocks, ETFs, gold, and foreign exchange, will all be tradable on UEX. This is not just a combination of the advantages of CEX and DEX, but a fusion of technology and philosophy.
We believe that in the future, all exchanges (whether CEX or DEX) will become UEX. This transformation will not only greatly expand the types of assets users can trade but will also bring a smarter and safer trading experience, allowing the crypto world and Wall Street to collaborate in unprecedented ways.
What excites me the most is the possibilities this trend will bring for financial freedom. In the past, to trade stocks or assets from a certain country, you needed to provide corresponding proof of address and identity to open relevant accounts. Additionally, these traditional financial markets were not open 24/7. Now, with UEX, a 24/7 financial market for all assets will become possible, and it will be equally open to everyone.
UEX is highly consistent with the philosophical spirit at the origin of the crypto industry, just as Satoshi Nakamoto envisioned—democratizing the financial world.
In Bitget's roadmap from CEX to UEX, we will make breakthroughs around three characteristics:
Full asset coverage. Whether it's the latest issued altcoins or RWA assets like stocks, you can now trade them on Bitget. In early September, we became the first platform to support trading over 100 US stock tokens directly through exchange funds. In a few weeks, Bitget Onchain will welcome another major update, where we will connect all assets on mainstream public chains, allowing you to purchase and trade millions of tokens using funds within the exchange. No need to switch between different platforms; everything you want to trade is on Bitget.
AI tool integration. Today's AI is no longer the not-so-smart customer service impression: while many crypto AIs can still only do simple information aggregation, Bitget's AI assistant—GetAgent can already learn your trading history, risk preferences, and asset distribution, assisting you in completing trades. In the future, we plan to use AI to further optimize the experience, skipping the cumbersome learning process; you just need to give instructions, and the AI will complete various trading operations.
Advanced security protection. Security has always been our top priority. UEX will combine the best security practices on-chain and off-chain, such as using smart tools to detect early token risks and relying on a growing user protection fund to address the most extreme security challenges.
With the upcoming update of Bitget's on-chain trading product, we will support all on-chain assets from several mainstream public chains. Bitget will no longer be defined as a centralized exchange (CEX), but as the world's first panoramic exchange (UEX).
The Mindset of a Marathon Runner
Many Asian civilizations like to use roads as a metaphor for life. I particularly like this philosophical wisdom from Xunzi: "Without accumulating small steps, one cannot reach a thousand miles." Bitget's journey over the past seven years has been a marathon. All along, we have been guided by "user first," not chasing short-term gains, but laying a foundation step by step with the spirit of "accumulating small steps," focusing on construction, and facing the ups and downs with a "long-termism" mindset.
On our seventh anniversary, looking back, Bitget's growth path resonates with the industry cycle. Looking ahead, I believe that competition between exchanges is not a zero-sum game between CEX, DEX, or traditional brokerages, but an era of breaking conventions and collaborative win-win.
The panoramic exchange (UEX) is our blueprint for building the future financial world, where financial services are no longer a privilege but a basic right for everyone. We are breaking the traditional barriers that exclude billions of people from the global financial system. As a UEX, Bitget will empower global users, providing tools and pathways to participate in financial transformation, truly achieving inclusive finance for all.
Finally, I want to thank Bitget's 120 million users and 2,181 employees. I am excited to witness this milestone with you and continue to work towards bringing the future of financial transformation to the world's 8 billion people.
Seven is a magical number; it often represents cyclical changes. God created the world in seven days, and Siddhartha Gautama sat under the Bodhi tree for seven weeks to attain enlightenment. Bitget's first seven years have been an extraordinary cycle. Now, we set off again—not for the sake of repetition, but to climb to greater heights. Let us #GearUpTo7 and embrace the future together!
Gracy Chen
CEO of Bitget
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