Integrating entertainment, streamer tokens, and prediction markets is the ideal live streaming model.
Author: Yoshi
Translated by: Deep Tide TechFlow
Pump.fun brings crypto incentives into the live streaming space, providing content creators with a new profit model. On the @pumpdotfun platform, streamers earn significantly more from live streaming than on traditional Web2 platforms like Twitch or YouTube.
However, the current Meme x Live Streaming model has some issues:
Memecoin prices are decoupled from streaming quality: The price fluctuations of Memecoins are not directly related to the quality of the streamer's content. Typically, when streamers launch their own tokens, the initial hype quickly dissipates, making it difficult for most streamers to maintain attention.
Severe price volatility leads to loss of user trust: The prices of Memecoins are highly volatile, causing holders to suffer losses and leading to a crisis of trust. At the same time, streamers can easily cash out their earnings without the motivation to continue creating quality content.
Lack of user retention mechanisms: The existing model has not formed an effective user retention loop. After viewers purchase or hold tokens, they lack reasons to return daily. Memecoins resemble speculative tools built around streamers rather than a gamified experience that can continuously attract users.
Prediction markets can inject new vitality into the live streaming ecosystem:
a) Enhancing user retention: Streamers can incentivize viewers through prediction markets. Twitch has already achieved similar functionality with "channel points."
b) Creating events to bet on: Streamers can set up prediction markets, such as "Will I kill 10 enemies in the next game?" or "Will I win the next match?"
c) Enhancing the viewing experience: Prediction markets turn viewers into bettors, motivating them to watch the entire stream to participate in predictions and potentially bet on more markets.
d) Fostering a sense of shared participation: Prediction markets change the zero-sum competitive model, allowing fans to win or lose together in micro-events. This mechanism makes the live streaming experience feel more like a game rather than mere speculation.
Through prediction markets, community bonds are strengthened, as the focus of participation is on real-time exciting moments, not just the anticipation of rising token prices.
The ideal live streaming application
Streamer personal tokens: Each streamer has their own token, and holding these tokens grants exclusive benefits, such as access to exclusive live streams, token trading fee dividends, discounts on prediction market trades, and unlimited earning potential.
Dynamic prediction markets: When streamers go live, real-time dynamic prediction markets will open, allowing viewers to place bets and receive instant earnings.
Leaderboards and gamified experiences: Leaderboards enhance user engagement, with top predictors earning more points, benefits, and rewards.
Fee rebate mechanism: The transaction fees from prediction markets can be used to buy back and burn streamer tokens or directly return cash to token holders.
This model perfectly integrates the following elements into the live streaming experience:
Entertainment: Providing visual enjoyment through live streaming.
Streamer tokens: Meeting the needs for long-term speculation and strategic investment.
Prediction markets: Increasing user retention and attracting viewers to return to the live stream repeatedly.
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