Airdrops have become highly valuable tools for marketing new crypto projects. According to an onchain analysis by Dropstab, a crypto aggregator, $14.91 billion was disbursed by various projects in 2024 to crypto users via a series of airdrop campaigns.

Top of the list of airdrop distributions was Hyperliquid‘s $1.34 billion airdrop to over 90,000 users of the platform. A close second was Starknet’s 700 million tokens airdrop to about 1.3 million addresses worth $1.33 billion.

Pengu’s $1.15 billion airdrop, Wormhole’s $896 million airdrop, and Jupiter’s $891 million airdrop rounded up the top 5 most lucrative airdrops in 2024.

Out of the $14.91 billion disbursed via airdrops, $4.22 billion (28.3%) were on layer 2 projects, $3.31 billion (22.2%) were on decentralized finance (defi) projects, and $2.63 billion (17.6%) were on layer 1 projects.

Gaming and memecoins, liquid staking, and artificial intelligence (AI) projects gave out tokens worth $2.28 billion, $1.27 billion, and $373 million respectively.

Airdrops have been used by blockchain projects to improve community development and user engagement. By meeting pre-established eligibility requirements, users can obtain large benefits with some even receiving substantial earnings. These requirements typically entail promoting the project or engaging with its main features.

For instance, a significant number of crypto enthusiasts on X shared their joy at the significant airdrop allocation of HYPE, the native token for Hyperliquid. X user, @0xFinish claims to have received $100,000 worth of HYPE and called it “the best trade of my life.”

The surge in high-quality airdrops is evidence of how crucial airdrops are to the crypto ecosystem, making them more than just a marketing strategy but a significant move toward user involvement, decentralized ownership, and wider blockchain usage.

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