As intellectual property gradually becomes the core "currency" of the AI economy, Story aims to establish its assetization infrastructure as the industry standard.

With generative AI reshaping various industries, the issue of intellectual property (IP) protection in the AI era is becoming increasingly prominent. Currently, AI models rely on vast amounts of data—including text, images, videos, etc.—for training, most of which is protected by intellectual property rights. However, when the works of most IP holders are used, they neither receive fair compensation nor retain control over their creations. Recently, the lawsuit filed by The New York Times against OpenAI has highlighted this contradiction: well-known IP holders are beginning to push back against unauthorized use in AI training. This indicates that the legal and ethical issues surrounding IP in the AI development process have become particularly urgent.

Located near Stanford University in Silicon Valley, Story is attempting to address this challenge. The area where this startup is based is at the heart of the global innovation center, home to numerous top AI companies and well-known Layer 1 blockchain projects like Aptos and Sui. Story is a Layer 1 blockchain focused on intellectual property, providing a new solution for the protection, sharing, and monetization of IP by transforming it into programmable digital assets. With this technology, IP holders can participate more securely in AI-driven innovation and decentralized collaboration. Recently, Story also partnered with the well-known AI company Stability AI, becoming the first blockchain integrated with mainstream large language models (LLMs). Story has performed well in the capital market, having raised a total of $140 million, with all three rounds of financing led by top venture capital firm Andreessen Horowitz (a16z)—a first in the blockchain industry. Chris Dixon, founder and managing partner of a16z's crypto fund, recently elaborated on the reasons for leading Story's three funding rounds in an interview on the well-known tech YouTube channel EO. He stated that without blockchain solutions like Story providing fair compensation for creators and data holders, AI would deal a devastating blow to the creative economy of the internet. He pointed out, "When people can directly use Midjourney to generate illustrations, who will pay the illustrator's fees? Many creators will lose their economic model for survival."

Story stands at the intersection of AI and blockchain technology, and its significance goes beyond the technology itself. Intellectual property is considered one of the most valuable asset classes globally, covering multiple industries such as media, technology, and pharmaceuticals, with a total value exceeding $61.9 trillion (data source: Brand Finance Global Intangible Finance Tracker 2023). From brand image to code technology, from virtual characters to patent research, all of these belong to IP. However, this vast asset class currently lacks effective monetization channels, making it difficult for IP holders, businesses, and investors to obtain the returns they deserve or protect their achievements in the rapidly evolving AI era. The emergence of Story provides a feasible solution to this problem.

AI relies on data but has triggered IP challenges

From Stability AI's Stable Diffusion to OpenAI's GPT, the operation of AI models depends on vast amounts of training data. However, most of this data comes from copyrighted works, often collected and used without authorization or payment. Recently, The New York Times' lawsuit against OpenAI is not just an ordinary legal dispute but is seen as a watershed moment for intellectual property protection in the AI era. The New York Times accuses OpenAI of using its articles as training data without permission, and this lawsuit could become a significant marker in determining future intellectual property rules.

This confrontation between "traditional media" and "new AI forces" profoundly exposes the limitations of the existing IP system. The New York Times accuses OpenAI of unauthorized use of its content, which is not only a legal game but also a comprehensive impact on the traditional IP framework. In today's fast-developing AI technology landscape, the old IP system, which relies on manual contracts and centralized management, appears inefficient and unable to adapt. As intellectual property protection becomes a "war of all participants," human society urgently needs more efficient solutions.

Despite the global valuation of IP reaching $61.9 trillion, the monetization, expansion, and digital technology surrounding these assets remain lagging. Traditional licensing processes are lengthy and complex, making it nearly impossible to keep up with the rapid demand for massive data from AI. As AI technology continues to iterate, a powerful IP framework that can protect the rights of IP holders while promoting innovation has become an imperative choice.

Story: A pioneer in global IP blockchain

Story is providing infrastructure to address the bottlenecks in the IP field. Through its protocol, IP holders, businesses, and investors can transform intellectual property into digital assets, achieving more efficient tracking, trading, and monetization. Story combines blockchain technology with a proprietary legal framework, allowing IP holders to control their works while providing them with new revenue models.

The programmable IP asset feature of Story enables rights holders to flexibly set rules for asset usage, such as whether to allow it for AI training, commercial use, or complete restriction. This mechanism ensures that the data used for AI models complies with legal norms while providing fair returns to original IP holders. Compared to traditional IP systems, Story's blockchain technology can execute rights in real-time while breaking through the efficiency bottlenecks of traditional processes, providing better solutions for the massive data demands of AI.

The collaboration between Story and Stability AI fully demonstrates its potential. Stability AI is known for its open-source model Stable Diffusion, and through Story's infrastructure, it obtains legally authorized datasets. By assetizing IP and recording it on the blockchain, Story has built a high-quality and protected data pool to support AI training while providing transparent revenue sources for IP holders. This collaboration resolves the conflicts between AI developers and IP holders, transforming assetized IP into a sustainable market that protects rights holders while promoting innovation. In an era where IP is gradually becoming the core asset of the AI economy, Story offers a revolutionary solution through the transparency of blockchain and a robust legal framework.

The lawsuit filed by The New York Times against OpenAI highlights the importance of Story's infrastructure. While traditional views consider this merely a legal dispute, in reality, this case reflects a deeper game between IP and AI: in the digital age, who will control and profit from human knowledge?

Story has inscribed the beginning of this lawsuit into its genesis block, not to favor one side, but to record this critical moment. This case reveals the limitations of the existing system—traditional IP holders struggle to keep up with the rapid development of AI technology, while AI companies extract value from data that has never been authorized. The confrontation between The New York Times and OpenAI exposes that centralized management models can no longer meet the demands, and we need a new path to break the deadlock.

Currently, AI companies' reliance on unauthorized data poses legal risks for developers and threatens the interests of IP holders. Without clear authorization and compensation mechanisms, the AI industry will face endless legal disputes, ultimately hindering innovation.

Story provides a proactive solution by putting IP on the blockchain. It not only ensures that IP holders receive their due returns but also offers AI developers a legitimate way to use data, fundamentally avoiding disputes.

It is Story's performance in addressing these challenges that has attracted support from numerous giants in the technology and finance sectors. Since its establishment, the company has completed multiple rounds of financing, totaling over $140 million, with a valuation of $2.25 billion. Notably, the venture capital giant a16z has led three consecutive rounds of funding, and this high-profile investment trust further validates Story's potential.

This support indicates that the IP solutions proposed by Story are not just theoretical concepts but a necessary action in the present. As intellectual property gradually becomes the core "currency" of the AI economy, Story's goal is to make its assetization infrastructure the industry standard.

Currently, the global valuation of intellectual property has reached $61.9 trillion, representing not only the value of creative assets but also the engine driving the global intelligent economy. However, in the absence of modern infrastructure, this vast asset class of IP remains underutilized and even faces risks.

The future of IP will not be determined by lawsuits but will be redefined by technologies that can transform creativity into programmable assets.

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