There are discussions on Twitter about KOLs earning tens of thousands of U in a month, totaling millions in a year, and many people express disbelief. (Let me explain the monetization methods for KOLs, which KOLs can also learn from.)

I have experience in MCN promotion. This involves connecting high-quality projects with quality KOLs, distributing to these KOLs, and earning some promotional fees in between. Therefore, I have been researching KOLs, looking at their genuine follower counts, influence, and profitability.

KOLs can monetize their traffic through several methods:

1. Commission rebates

2. Project promotion fees

3. Membership groups

4. Overlap between their own business and followers (this is the most profitable)

Commission rebates: Everyone has commission rebates, but how do you get everyone to use your invitation code?

1. Offer rebates that others cannot provide.

2. Provide trading logic and service value to help your followers make money.

(This is very suitable for trading-related influencers, as others can already make money. Their offerings overlap with their followers, who are also looking to trade. Followers have to pay fees anyway, and using their invitation code can save them money, creating a win-win situation. Influencers like Yan Chi, Chuan Mu, and Liang Xi can easily earn 300K a year by focusing on this area.)

Project promotion fees: This refers to advertising promotion, which is the most suitable monetization method for general traffic.

(This is suitable for influencers with low follower engagement but high traffic, like Doll Sister.)

Membership groups: Charging membership fees can be very beneficial for high-quality influencers who genuinely study this area.

In fact, adults need to learn a principle: free things are often not good. Learning to pay for knowledge can save a lot of detours. (I joined about ten membership groups like Zhu Pi Guai and Su He, where I learned a lot and earned quite a bit.)

Overlap between their own business and followers: This means being able to provide value to followers, similar to a company where you are the sole salesperson, reducing large sales channels.

For example:

1. I can provide OTC services and legal assistance.

2. A profit-making studio can offer services to followers.

3. Some can create private equity funds for those looking to invest.

And so on.

Many KOLs can achieve a win-win situation with their users. There are indeed those who exploit others, but the first batch of followers following Sun Ge, who also profited, didn’t they?????

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