Coinbase's shift to apolitical and a mission-driven focus is a great model for the crypto industry

Coinbase's shift to apolitical and a mission-driven focus is a great model for the crypto industry.

In 2020, Coinbase employees focused more on social issues than building.

Brian then shared a blog post with a clear mandate to:

• Focus on building

• Focus on what unites us, not what divides us

• Engage with policy decisions that relate to crypto. Healthcare, education, social issues are beyond scope

60 employees reportedly left Coinbase but it was a success.

In 2025, the pendulum has swung to the other political side, and many crypto natives are becoming arrogant, alienating potential new adopters.

Just recently an official @bitcoin account posted a clear political message post and Solana ad going awry.

Crypto can't become a tool of just one political party. Not surprisingly, the EU views Trump's support for crypto as a threat to Europe's monetary sovereignty.

It's understandable that we want to celebrate our recent political win in the US, but don't get arrogant or complacent.

Focus on building, on what unites us, and fight everyone who undermines crypto.

Everything else is just noise and makes us weaker.


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