Original | Odaily Planet Daily (@OdailyChina)
On March 18, EOS announced that it would rebrand as Vaulta and transition to Web3 banking, specifically focusing on "four pillars": wealth management, consumer payments, portfolio management, and insurance. The official transition will take place at the end of May 2025, at which point a token exchange portal will also be launched, allowing EOS holders to exchange EOS 1:1 for Vaulta tokens.
Following this announcement, OKX market data showed that EOS experienced a significant price increase of over 35% in the past 8 hours, breaking through $0.64 and reaching a recent high. This rebound raises the question: can this transformation of EOS, once dubbed the "Ethereum killer" and now positioning itself as the Web3 bank Vaulta, truly empower the token and achieve a self-rescue rebirth? Odaily Planet Daily will briefly analyze this in the article.
New Empowerment, Can It Save EOS?
In transitioning from EOS to Vaulta, the EOS Network Foundation plans not only to rename the token to Vaulta but also to empower the new token, which may be one reason for the rise in EOS's price. According to the EOS Network Foundation's disclosure, the main empowerments planned for the Vaulta token are as follows:
- 17% Dynamic Annual Yield
Although the new Vaulta token will not change the original EOS tokenomics, there will still be 250 million tokens available for staking rewards when Vaulta launches, and the expected dynamic annual yield will increase to 17%.
- Institutional-Level DeFi Yield Strategies
Vaulta has partnered with licensed custodian Ceffu to help Vaulta token holders achieve complex institutional-level yield strategies without giving up custody. Vaulta token holders can earn yields by using quantitative strategies to custody BTC, ETH, USDT, USDC, Vaulta, and more. Previously, such solutions were typically only available to wealthy individuals or institutions, but Vaulta aims to democratize finance and provide wealth opportunities to individuals as well.
- Integration of RWA
Vaulta plans to establish strategic partnerships with tokenization platforms to offer exclusive RWA investment opportunities to Vaulta token holders, including fractional ownership in traditional illiquid markets such as real estate, commodities, and stocks.
The new empowerment from Vaulta undoubtedly brings certain market expectations for steadfast EOS holders. However, the real challenge lies in whether these empowerments can be successfully implemented and genuinely attract user and institutional participation. The issue when EOS was born was "more hype than reality," and if this transformation is the same, it will ultimately be just a fleeting moment.
Once Claimed the Strongest "Ethereum Killer" Bows Out
Seven years ago, EOS was a highly regarded public chain project, led by a star founder, with the highest fundraising (4 billion USD) in history, million-level TPS, and zero transaction fees, making EOS the first most promising "Ethereum killer," with a market cap ranking fourth in the cryptocurrency list in 2018. Despite its past glory, EOS fell from grace due to network crashes, community splits, developer exodus, and ecological decline, leading to a drop in price and a lack of attention.
Now, only the phrase "EOS's third wave will see $100" is occasionally circulated as a joke in the community, reminding people of this "4 billion USD air coin."
In recent years, the EOS Network Foundation has continued to build the EOS network, attempting to revive it, but mostly through network proposals and economic adjustments, which have not been very effective. The strategic shift of the brand to Vaulta, transitioning from a high-performance public chain to a Web3 banking operating system serving institutions and investors, is a true "blood transfusion," signifying that EOS, once the largest "Ethereum killer," has finally bowed out. Yves La Rose, CEO of the EOS Network Foundation and founder and CEO of Vaulta, also stated that EOS is the beginning, and Vaulta is the future.
EOS is not the only "Ethereum killer" in history; later public chains like Polkadot, Cosmos, Solana, and Sui have also carried this title. Even by 2025, new public chains with high TPS and performance as their selling point (like Monad) remain popular narratives among VCs and the market. However, aside from Solana and Sui, which have found their unique positioning, other public chains are still in a predicament.
The fate of EOS prompts us to reflect once again: if a unique market positioning is not rediscovered, perhaps the "Ethereum killers" will ultimately only end up killing themselves.
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