Original | Odaily Planet Daily (@OdailyChina)
In 2025, while the crypto market struggles in a downturn, BNB Chain emerges as a vibrant land, welcoming its own moment of glory.
The first batch of selected projects in Binance's voting mechanism for listing are all Alpha tokens within the BNB Chain ecosystem, most of which have stood out from fierce liquidity competitions. From the astonishing rise of TST, to Broccoli's "Dogecoin craze," and Mubarak's Middle Eastern trend, "Golden Dog" projects are emerging one after another.
BNB Chain is uniquely experimenting with "Meme economics," refining the creative passion of the community into an engine of prosperity, becoming a striking cultural highlight in the Web3 era. This is not only a feast for speculators but also a bold exploration of reshaping the blockchain value narrative through community power.
The Initial Wave: Wealth and Cultural Carnival Ignited by Memes
On the vibrant stage of BNB Chain, Meme projects are writing wealth legends at an astonishing speed.
Take Mubarak as an example; its market value skyrocketed from zero to $200 million within a week. X user "Tomato Brother" (@fanqiege168) is a legendary epitome—he invested only $300 and reaped a million-dollar profit during the Mubarak craze, boldly declaring on X: "All-in BNB Chain!"
On the other hand, the Broccoli project is equally dazzling, with its market value quickly surpassing $100 million. Community members spontaneously created over 600 "dog" themed memes, pushing entertainment to the extreme and igniting a cultural and wealth intertwining frenzy. TST has also become another benchmark in the Meme craze, with over 100,000 new users added daily.
The latest on-chain data further confirms the momentum of this wave. According to DeFiLlama, BNB Chain's trading volume reached $14.3 billion in the past week, surpassing Ethereum and Solana, firmly securing the industry's top position, with DEX 24-hour trading volume hitting $900 million, of which PancakeSwap accounted for over 86%, shining brightly. X user "@absnn355" remarked: "In 24 hours, BNB Chain hatched 9 Meme coins with a market value of over a million dollars, while the so-called 'Meme casino chain' Solana only had 3. Mubarak ignited not just a wealth effect but also a cultural renaissance in the BNB Chain ecosystem!"
Data from the second round of liquidity competition shows that among the top 50 popular projects, Meme categories occupy 22 seats, contributing 72% of the trading volume, while AI, DeFi, and Gaming sectors add diverse colors to the ecosystem with a steady posture. This Meme craze is both a feast of wealth and a concentrated eruption of community creative passion.
The Meme wave sweeping BNB Chain may seem accidental, but it actually contains a synergy of multiple forces. From the community leaders' encouragement to the solid support of technology, and the innovative drive of community governance, behind this liquidity feast is the subtle balance found by the BNB Chain ecosystem between entertainment and practicality. What ignited this carnival, and what allows it to continue to heat up? Let’s break down the driving forces behind it one by one.
Key Figures Speak: Igniting the Ecological Spark
The Meme wave of BNB Chain does not arise from nowhere; the voices of community leaders act like sparks, igniting and continuously driving the vibrant energy of the ecosystem.
CZ's title of "Meme King" was not achieved overnight. Earlier, his tweets carried a hint of tentative awkwardness, such as a straightforward yet somewhat old-fashioned "BNB to the moon" at the end of 2024, leading the community to jokingly call him "like a boss who just learned to type." However, CZ quickly demonstrated remarkable adaptability, gradually finding the rhythm to resonate with the community.
By 2025, he had transformed into a skilled "traffic magician," stirring up excitement through high-frequency interactions on the X platform. When he mentioned, "Broccoli is my dog's name," that casual humor instantly ignited community enthusiasm, causing Broccoli's market value to soar to $100 million, with a 300% increase in traffic within 24 hours. From Mubarak's "Middle Eastern concept" to TST's playful commentary, each of his tweets turned to gold, precisely capturing the pulse of Meme culture.
According to on-chain data platform @lookonchain, CZ purchased Mubarak and TST with 1 BNB each on March 16, further boosting the craze. Every time CZ speaks, it’s like a magic spell, transforming entertainment factors into ecological driving forces.
Meanwhile, He Yi has been quietly cultivating as an "ecological guardian," showcasing a power distinctly different from CZ.
As "Binance's number one customer service," she is not only a communication bridge between the community and the core team but also a key promoter of policy optimization. She is active on the X platform, frequently interacting with users. When retail investors complained about information asymmetry in Meme projects, she quickly responded: "We will optimize the listing process to ensure transparency." Additionally, she led a community AMA in early March, collecting over 200 suggestions regarding ecological construction, including calls to accelerate the voting mechanism for listing, which directly led to the first launch on March 20.
He Yi also promoted a pilot "zero transaction fee" policy covering 10 Meme projects, attracting over 150,000 new users. Her approachability and execution have earned her widespread trust within the community, injecting solid momentum into the stable development of the ecosystem. If CZ is the spark that ignites the wave, He Yi is the rock that solidifies the foundation; together, they provide powerful thrust for the Meme cultural wave.
Technological Foundation: Paving the Way for a Liquidity Feast
The continuous evolution of technology is the cornerstone for BNB Chain to carry the Meme craze. On March 20, 2025, the Pascal hard fork officially launched, introducing EIP-7702 account abstraction technology, significantly lowering the participation threshold for new users and making the on-chain interaction experience close to the smoothness and intuitiveness of Web2 applications. BNB Chain also optimized the MEV protection mechanism and adjusted validator priorities, providing solid guarantees for the rapid iteration of Meme and DeFi projects. These innovations are like a wide runway, allowing every participant in the ecosystem to race freely.
User experience innovations are equally impressive. The launch of Binance Alpha 2.0 allows new users to seamlessly participate in the on-chain craze without cross-chain hurdles, while the priority display of BNB Chain tokens in the Alpha section provides a direct traffic entry for quality projects to reach millions of users. Statistics show that after the launch of Alpha 2.0, BNB Chain's daily active users grew to 2.2 million, doubling compared to the same period last year. The introduction of the zero transaction fee policy and MEV compensation mechanism further enhances trust, attracting more retail investors to join.
Notably, the launch of the BNB Chain Goodwill Alliance significantly enhances the security of the ecosystem. According to Blocksec data from March 22, since the alliance's launch, the daily occurrence of sandwich attack transactions on BNB Chain has dropped by over 400%, from a peak to less than 100 transactions per day. This initiative effectively protects the interests of BNB holders and all ecosystem participants by coordinating off-chain actions and promoting best practices and ethical standards. The dual drive of technology and policy lays a solid foundation for ecological prosperity.
Community Co-Governance: Voting Mechanism Sustains the Meme Craze
The sustained prosperity of the Meme craze relies on the injection of community co-governance energy. On March 20, 2025, Binance launched the first phase of the "voting mechanism for listing," using BNB as the core link to decentralize decision-making power to the community, achieving a shift from passive observation to active governance. Users only need to hold 0.01 BNB to participate, a low threshold humorously dubbed the "PVP mode," allowing retail investors, KOLs, and even whales to directly shape the ecological landscape. This mechanism not only opens exposure windows for potential projects but also filters out the most promising tokens through the collective wisdom of the community, igniting new vitality in the ecosystem.
The voting model has spawned a unique "attention economy": each vote is a convergence of will, and each listed project is a crystallization of consensus. Data shows that this move has led to a 15% surge in daily trading volume of BNB. Using BNB as a medium, the choices of community members flow together like a stream, converging into a mighty torrent that propels the Meme wave to continue surging. This is not only a catalyst for ecological prosperity but also a key step for BNB Chain towards an inclusive future.
From Meme Carnival to a Diverse Ecological Future Blueprint
While the Meme craze ignited the start of 2025 for BNB Chain, it is far from the entirety of the ecosystem's narrative.
With technological upgrades as the foundation, community enthusiasm as fuel, and the voting mechanism as the engine, BNB Chain is transforming from a singular Meme hotbed into a diversified Web3 ecosystem. Meme projects attract global attention with their entertainment and explosiveness, but the steady advancement of DeFi, Gaming, and AI sectors is injecting deeper vitality into BNB Chain. PancakeSwap, as the pillar of decentralized trading, continues to optimize liquidity and user experience; gaming projects in the gaming sector are attracting more players through immersive experiences. These diverse attempts indicate that BNB Chain can not only carry short-term speculative waves but also nurture long-term value creation.
In the afterglow of the Meme craze, AI narratives are beginning to emerge, becoming the next potential sector for BNB Chain following Meme.
Recent posts retweeted by CZ include AI Agent tutorial videos, sparking widespread community discussion on AI applications, showcasing the vigorous momentum of this track. BNB Chain, with its advantages of low-cost transactions, high throughput, and developer-friendly environment, provides a natural fertile ground for AI projects. From ChainGPT providing smart contract generation and on-chain analysis tools to MyShell creating a personalized AI application ecosystem, these projects demonstrate how AI can integrate with blockchain to solve real-world problems and drive ecological innovation.
As of March 24, nearly a hundred AI-related projects have been deployed on BNB Chain, covering areas such as DeFi automation, on-chain prediction, and game intelligence. The community generally believes that AI Agents may become the next bridge connecting Web2 and Web3, continuing the momentum of the Meme craze and propelling the ecosystem towards a broader future.
From Meme to AI, every step BNB Chain takes interprets a true ecological vision: not limited to short-term trends, but providing a stage for every participant to continuously create value. Whether it’s a novice user’s first transaction, a developer’s smart contract deployment, or an AI Agent’s autonomous decision-making, these small sparks will shine brightly on the fertile ground of BNB Chain.
This is not only a feast of wealth and culture but also a grand journey towards the future of Web3—where everyone is both a participant and a promoter, jointly writing a magnificent chapter of decentralization.
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