Original | Odaily Planet Daily (@OdailyChina)

Author | CryptoLeo (@LeoAndCrypto)

The night is full of joy! Early this morning, Binance founder CZ changed his X account bio to: “DM me at https://reachme.io/@cz_binance (fees go to charity)” (DM me on ReachMe, fees will go to charity).

Before today, most people had not heard of ReachMe or any related funding news or hints on social media. In a state of confusion, I followed the clues and checked the project's website and X account, discovering that ReachMe is a paid chat application that accepts BNB as payment, with specific features including:

• A paid chat application for connecting KOLs with fans, with payment prices categorized as: low (minimum 0.01 BNB), medium (0.1 to 1 BNB), high (above 1 BNB), with the app interface displaying: Discover Key Opinion Leaders;

• After connecting their wallet, users can choose the KOL they want to DM and pay a certain amount of BNB based on the KOL's chat price to send a message. If the KOL does not reply within 5 days, the user will automatically receive a 50% refund;

• The maximum message length is 2000 characters;

• Only text is allowed; no attachments or images can be added (to prevent trojan viruses).

Of course, users can also connect to X and complete KOL verification information, setting (as shown below): their username, the price to send messages, KOL categories, and their own description, waiting for others to reach out (send money).

Pay to Reach, originated from an article published by CZ on Binance Square

Tracing back, ReachMe originated from an article titled “Pay to Reach” published by CZ on March 8 on Binance Square, with the following key points:

1. A chat application optimized for filtering the most useful information and enhancing communication coverage

The emergence of time tokenization inspired CZ's idea of “allowing fans to truly connect effectively with KOLs.” Although many platforms like X and LinkedIn offer private messaging features, their coverage is too broad, making it difficult for the platform to filter out truly useful messages. The flood of information can lead to spam and insufficient KOL attention. What CZ aims to do is not time tokenization, but to optimize communication coverage, allowing those who truly need to communicate to connect with KOLs.

2. BNB used for payment and incentives, non-mandatory platform chat—after obtaining communication opportunities, users can also move to other free platforms

As mentioned earlier, anyone can pay a certain amount on this platform to send messages to KOLs. If the KOL does not reply within 5 days, 50% of the payment amount will be refunded to the message sender. This mechanism can prevent spam and encourage fans to write genuinely useful content.

For KOLs, the 50% BNB payment amount will incentivize them to respond to fans' content.

For fans, paid chatting is different from daily communication (each message sent requires payment in BNB). They can also choose to include their contact information in the message, and if the KOL is willing, they can move to other free messaging apps to continue the conversation based on the contact information provided. (This way, you can pay 50% less and still get a real opportunity to communicate, all based on the KOL's willingness.)

The platform charges a 10% fee on all transactions, and the remaining 90% will be sent to the wallet address provided by the KOL.

3. No expectation of issuing tokens under sufficient demand; potential investment from YZi Labs?

CZ explicitly stated in the article that the application does not require a token and hopes that there will be enough demand to support its sustainable development. He will donate the BNB he receives to charity, and for users who can provide genuinely useful content, CZ may move the conversation off the platform, refund their payment, or even offer a bounty (such as some tips related to crypto security), and the paid chat prices will adjust based on their popularity.

Additionally, CZ mentioned that YZi Labs may invest in a high-quality project developed using BNB/BSC as the main payment method. (Or hinting that ReachMe may receive investment from YZi Labs.)

Postscript: Internal personnel of ReachMe may also be involved in the construction of another new project

Returning to ReachMe, its X account was created in March this year, and the information published is minimal, all warning users that ReachMe has no official token.

Interestingly, in addition to CZ, ReachMe also follows three other individuals: Sanya, Mihaita.eth, and Rand. The three also hold positions in another project called droppod. The founder of droppod, Sanya, is also an employee of the venture capital firm Paper Ventures. RootData shows that Paper Ventures has previously invested in crypto projects such as DoubleZero, Pell Network, Renzo Protocol, Sophon, and Holonym.

Droppod is also a permissionless and socially verified token distribution platform, dedicated to optimizing the token distribution model (airdrops, presales, etc.) for project parties, enhancing the interaction between project tokens and the platform, making token distribution a true part of the project ecosystem. Given the founder's employment at Paper Ventures and the staking projects that the venture capital has invested in, I personally speculate that droppod will provide a new mechanism (most likely staking-related) to prevent users who obtain tokens through presales and airdrops from immediately selling and crashing the token price.

Conclusion

As of the time of writing, ReachMe has already attracted many users, with CZ's paid chat price set at 0.1 BNB, having completed two sets of conversations (not visible to the public).

It has been three weeks since ReachMe was launched and CZ promoted it. In my humble opinion, as a crypto application, ReachMe should consider incorporating charts of total transaction volume, revenue, and daily user communication frequency into its application interface. It could also raise the threshold for KOL verification; anyone can send messages to KOLs, but not everyone can pass verification to receive messages as a KOL. Additionally, it should prevent the entry of fake accounts. (Of course, a platform developed in just three weeks is already impressive, and a new version may be coming soon.)

Finally, quoting a KOL: “Renaissance? Isn’t this paid Q&A platform just a small trend from eight years ago on the internet? There were a bunch of similar startup platforms that basically disappeared in the end.”

For ReachMe to avoid disappearing, it must first achieve Mass Adoption. As CZ envisioned in his article, it must continuously optimize based on user needs for sustainable development. In the future, it may integrate X and LinkedIn as a new communication feature. I look forward to ReachMe making a more perfect optimized version and hope it can achieve good transactions and sustainability under the BNB Chain boom. From the perspective of a small user: not issuing tokens for now does not mean that a new token economic model won't emerge after the project develops smoothly in the future.

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。