Disclaimer: The content of this report reflects the views of the respective authors and is for reference only. It does not constitute advice for the purchase or sale of tokens or the use of protocols. Nothing in this report constitutes investment advice and should not be understood as such.

Key Points

• After the cryptocurrency market heats up in 2024, new investors entering the South Korean cryptocurrency market account for about 33%. Among them, investors with less than six months of experience are mainly influenced by the news of Trump's election, while those with six months to a year of experience are primarily attracted by the approval of Bitcoin spot ETFs.

• The market is full of expectations that the U.S. government may classify Bitcoin as a strategic asset, as well as the potential for crypto-friendly policies from the Trump administration. By 2025, Bitcoin is seen as the most anticipated crypto asset.

• Although South Korean investors are not familiar with decentralized exchanges, the investment proportion in meme coins has already exceeded half. This is largely due to centralized exchanges actively listing such coins. As of February 2025, Bithumb has listed 16 meme coins, including $DOGE, $TRUMP, and $PENGU, which is more active than Upbit's 6 listings.

• About 75% of cryptocurrency investors in South Korea are optimistic about the price of Bitcoin in 2025, generally expecting it to exceed 150 million won (approximately $102,000).

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