Binance founder CZ charges $125 in BNB as a message fee on ReachMe

"I will adjust the price to try to keep it at an optimal level of about 10 messages a day," CZ stated, having previously raised the fee due to being bombarded with a large number of messages.

Binance founder and former CEO Changpeng Zhao (CZ) launched a new feature called "Pay to Reach," allowing users to send him private messages by paying a fee and receiving a guaranteed reply.

CZ first proposed this initiative in a post on Binance Square earlier this month, aimed at addressing the large volume of messages he receives daily. He stated that, theoretically, this feature would help optimize communication and reduce spam.

The "Pay to Reach" system was launched early this morning, enabling users to send messages directly to CZ and other key opinion leaders (KOLs) via the platform ReachMe.io.

The service does not require registration and uses Binance's BNB token as the transaction currency.

Initially, CZ set the message price at 0.04 BNB, then raised it to 0.1 BNB, and later adjusted it to 0.2 BNB due to receiving a large number of irrelevant or low-quality messages.

"The initial price left me bombarded with spam," CZ stated in an announcement tweet. "Please do not waste your money like this."

He added, "I will adjust the price to try to keep it at an optimal level of about 10 messages a day."

Users who pay the fee can expect a reply from CZ within five days. If CZ does not reply, users will receive a 50% refund.

This feature has attracted nearly 70 key opinion leaders (KOLs) who set their own message prices, ranging from 0.01 to 0.2 BNB.

As the KOL network continues to expand, the "Pay to Reach" model may be further validated, providing new monetization avenues for digital interactions.

Additionally, CZ has committed that all BNB received through this feature will be donated to charity. In his initial Binance Square post, CZ explained the motivation behind the "Pay to Reach" concept, stating that the idea stemmed from optimizing reach rather than time management.

He mentioned that social media platforms like LinkedIn and X (formerly Twitter) also offer similar features, but the low entry barrier has led to a flood of spam.

However, this message charging model has also sparked discussions about accessibility, as users who cannot afford the fees may be excluded from opportunities to communicate with prominent figures in the crypto industry.

While this new system encourages more serious and efficient communication, it also commercializes traditionally free interactions.

Since CZ announced the feature, ReachMe.io has reminded users that it does not have an official token and warned traders not to purchase any tokens claiming to be associated with the platform.

After the launch of the "Pay to Reach" feature, BNB's price increased by 0.6% according to CoinGecko data, demonstrating the influence these industry leaders have on cryptocurrency prices. However, the BNB price has since retraced, currently priced at $625.51, down 0.4% from the same time yesterday, according to CoinGecko data.

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