In the first quarter of 2025, global assets experienced significant fluctuations, and the cryptocurrency market was similarly impacted, leading to increased trading frequency. Huobi HTX seized the trend, delivering an impressive "quarterly report" in terms of trading volume, user growth, new coin listings, brand exposure, and product functionality, steadily advancing its robust operations and rapid response capabilities, providing users with a safe and reliable trading environment, continuously creating tangible wealth effects, and fulfilling the responsibilities and commitments of a "People's Exchange."
User and capital growth: online and offline traffic soaring together: March saw historic highs in search and external link growth, with Sun Yuchen gracing the cover of Forbes Global
In the first quarter of 2025, the number of newly registered users on the Huobi HTX platform increased by 116% month-on-month, while net inflow surged by 210%, indicating a gradual enhancement of the platform's attractiveness. At the same time, the overall trading activity on the platform also increased. In March, which saw the strongest growth momentum, Huobi HTX's natural traffic increased by 127% compared to the previous month, with platform search clicks and external link growth reaching historic highs, making it a "traffic dark horse" during the surge in the cryptocurrency market.
As an important part of platform governance, HTX DAO activities continued to promote user co-governance ecology. On April 8, the "TRON x HTX DAO 2025 Hong Kong Night" event co-hosted by HTX DAO was grandly held in Hong Kong, attracting numerous community users and showcasing its long-term commitment to the future of Web3.
In March, TRON founder and global advisor to Huobi HTX, Sun Yuchen, appeared on the cover of Forbes Global, becoming the second Chinese entrepreneur to grace the cover after Jack Ma, and the fourth in the cryptocurrency exchange field after CZ, SBF, and Brian Armstrong. This recognition not only acknowledges Huobi HTX's brand reshaping and globalization strategy over the past two years but also signifies increased mainstream attention on its dual development path of industry compliance and innovation.
Strong release of new asset wealth effects: notable increases in hot assets, continuous platform activity
In terms of new asset listings, Huobi HTX accurately grasped market rhythms, launching the "celebrity coin" TRUMP, which saw a maximum increase of 9 times after its launch, becoming a star project of the quarter. Meanwhile, Huobi HTX kept pace with market trends, being the first to list several AI concept coins, such as BASE chain's VIRTUAL which rose by 104%, SOLANA chain's AVAAI which rose by 256%, and LUNA which rose by 312%. In the DeFAI track, GRIFFAIN and GRIFT also achieved nearly double increases.
Additionally, during the market correction period, Huobi HTX steadily launched multiple high-quality leading projects, such as LAYER with a maximum increase of 153%, XION with a maximum increase of 116%, and KAITO with a maximum increase of 99%. The layout on the BSC chain was also rapid, with assets like TST and MUBARAK being timely listed, with MUBARAK seeing a rise of 66% after its launch. This series of assets' "wealth effects" once again highlighted the platform's ability to quickly, accurately, and steadily select and launch assets, enhancing users' investment confidence in "trading new coins with Huobi."
In terms of platform activities, Huobi HTX held two Launchpool events in the first quarter. As a flagship event, users could earn both coin rewards and airdrop benefits by purchasing $HTX with one click, sharing multiple prize pools, with the peak participation in Launchpool 3 reaching 178,000. Additionally, in January, Huobi HTX launched the "TRUMP Trading Carnival" event in conjunction with spot trading contracts, attracting nearly 40,000 participants and achieving a trading volume of 799 million U, reaching a historical peak for Q1 activities. In March, with the SunPump MEME wave, community user trading sentiment surged, prompting Huobi HTX to launch the "SunPump MEME Carnival," offering users "zero transaction fee discounts + trading competition rewards," with nearly 10,000 participants and an overall trading volume exceeding 14 million during the event period. Huobi HTX continues to release traffic dividends through diverse platform activities, creating more varied wealth growth paths and tangible participation returns for users.
Continuous output of research content, product functionality optimization and upgrades: in-depth insights empower users, enhancing user experience
During Q1, HTX Ventures published two in-depth industry research reports and one trend observation article. The reports covered the development of the AI track, titled "DeepSeek Ignites the AI Track 'iPhone Moment', Agents Token Accelerates Integration into Real Crypto Business," and the trend of DeFi compliance titled "Crypto Compliance Opens a 'New DeFi' Era, RWAFi and Stablecoin Payments Become New Opportunities." An English opinion article titled "Striking a Balance between Compliance and Innovation in a Shifting Regulatory Landscape" was also published, exploring the balance between innovation and regulation, providing strong insights for industry participants.
In terms of products, Huobi HTX continued to upgrade multiple product features, comprehensively enhancing user trading convenience and capital efficiency. The most significant upgrade was the renewal of the C2C trading model— the "High-Quality C2C Trading Zone" "Huobi Selection Station" was launched, carefully selecting zero-freeze merchants, offering the cheapest U purchase and the safest U sale, creating the most user-friendly C2C platform.
At the same time, the coin earning subscription page experience was upgraded, with the coin earning account now supporting automatic subscription and redemption, and the USDT 1:1 subscription for USDD flexible coin earning feature was launched, helping users manage assets flexibly and improve yield efficiency. The experience of "zero-cost purchase" for contract positions was optimized; the asset page added deposit and withdrawal order information, making the flow of user funds clear at a glance. Additionally, during the Spring Festival, the platform launched a "Community Red Packet" activity to stimulate community interaction enthusiasm. In terms of account security, Huobi HTX completed a security optimization upgrade, effectively reducing the cost for users to recover their accounts.
Risk prevention and control alongside service, ensuring user trading safety
In terms of security, Huobi HTX continued to strengthen its risk control system in the first quarter of 2025, issuing over 1.28 million security alerts to users, taking down 17 phishing websites and counterfeit app download sites; successfully intercepting 5 fraudulent withdrawals, recovering approximately $75,000 for users; assisting in freezing over $560,000 of stolen funds; adding 13,832 new blacklisted addresses, and intercepting 8 black address deposits, involving over $810,000 in funds.
At the same time, the platform's asset reserve ratio remained above 100% throughout the quarter, and regular reserve proof reports were published, providing higher transparency for platform assets. Additionally, this quarter, the Merkle tree proof mechanism was upgraded, transitioning the PoR data storage from memory to TiDB storage. The overall asset accumulation of Huobi HTX showed significant growth, indicating a strong trend of net inflow of user assets. Users can access the "Asset - Reserve Proof Report" page on the Huobi HTX official website to view the monthly updated reserve proof reports.
In terms of customer service, the Huobi HTX customer service team served over 100,000 users, efficiently handling over 200,000 inquiries, with a satisfaction rate of 81%. They helped users quickly resolve practical issues in P2P trading, on-chain deposits and withdrawals, asset management, KYC reviews, and ensured smooth user transactions. With professional and meticulous service, the customer service team continuously enhances user experience, further increasing platform stickiness.
In the first quarter of 2025, Huobi HTX achieved commendable results across multiple dimensions, including user growth, new asset performance, security assurance, product optimization, and brand building, laying a solid foundation for its annual goals. Looking ahead, Huobi HTX will continue to uphold the "user first" philosophy, advancing product and ecological construction based on the HTX DAO governance system, continuously strengthening asset selection capabilities and product innovation, helping more users share in the wealth dividends of the cryptocurrency era.
About Huobi HTX
Founded in 2013, Huobi HTX has developed over 11 years from a cryptocurrency exchange into a comprehensive blockchain business ecosystem, covering digital asset trading, financial derivatives, research, investment, incubation, and other businesses.
As a global leader in the Web3 portal, Huobi HTX adheres to a development strategy of global expansion, ecological prosperity, wealth effects, and security compliance, providing comprehensive, safe, and reliable value and services for virtual currency enthusiasts worldwide.
For more information about Huobi HTX, please visit HTX Square or https://www.htx.com/, and follow us on X, Telegram, and Discord. For further inquiries, please contact glo-media@htx-inc.com.
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