Original | Odaily Planet Daily (@OdailyChina)
Have SuiPlay0X1 players started to "receive benefits"?
On April 11, SuiPlay officially announced that it has partnered with several collaborators, including @bluefinapp, @doubleupapp, @Scallopio, and @hippo_cto, to distribute token airdrops to pre-purchasers of SuiPlay0X1. This move is undoubtedly a market action aimed at incentivizing early supporters and accelerating device sales, prompting many crypto players to recall the wealth effect brought by the airdrop of BONK with the Solana Saga phone back in the day. As the first native Web3 portable gaming device, can SuiPlay0X1 replicate Saga's successful path and become a new "wealth creation tool" for crypto users?
SuiPlay: A Bridge Between Web2 and Web3 Games
SuiPlay is a gaming platform built on the Sui blockchain, aimed at breaking down the barriers between traditional games and blockchain games. The project is jointly developed by Sui and hardware manufacturer Playtron, focusing on innovative experiences in the "gaming + blockchain" field. Through dynamic NFTs, on-chain asset rights confirmation, and token incentive mechanisms, SuiPlay is committed to granting players true ownership of digital assets, making games not only fun but also "valuable."
The SuiPlay ecosystem supports various game types, from mobile MOBA to PvP combat games, and even social casino-style games, covering a wide range of player demographics. At the same time, the platform actively collaborates with game developers to continuously enrich the content ecosystem, gradually building a cross-border gaming platform that integrates familiar Web2 experiences with Web3 innovative values.
SuiPlay0X1: An Attempt at a Native Web3 Handheld
SuiPlay0X1 is the first portable Web3 native gaming device jointly launched by Sui and Playtron, positioned as the "next-generation handheld gaming console." It is compatible with traditional PC games, allowing players to seamlessly access platforms like Steam and Epic Games Store through the device, while also switching to Web3 mode with one click to experience on-chain games built on the Sui blockchain.
On the hardware level, SuiPlay0X1 provides robust performance support to meet mainstream gaming demands; on the software level, it deeply integrates Sui blockchain infrastructure to provide a plug-and-play experience for Web3 interactions, lowering the entry barrier for new users.
As an early incentive, pre-purchasers of SuiPlay0X1 will receive a soul-bound NFT named "Eternal," categorized into two levels based on purchase order: the first 1000 will be Mythic, and the rest will be Exalted. This NFT can unlock exclusive in-game rewards and subsequent token airdrops, serving as an important certificate for binding user identity and rights.
Currently, the device is available for pre-order through the official website (suiplay0x1.com) at a price of $599 (excluding shipping and taxes), and only accepts cryptocurrency (SUI, SOL, ETH) payments, requiring a linked Playtron account and compatible wallet. The device is expected to start shipping in June 2025, supporting global delivery, but is currently not available for delivery to countries like China and Russia due to regulatory and logistical restrictions.
As of April 2025, SuiPlay0X1 has accumulated over 9,000 pre-orders, showing a positive initial market response, indicating that crypto players' acceptance of "play-to-earn" devices is on the rise.
Looking to Saga: Can the Wealth Effect of SuiPlay0X1 be Expected?
Whether it is the pricing strategy (also set at $599) or the method of incentivizing users through token airdrops, the market path of SuiPlay0X1 is reminiscent of Solana's launch of the Web3 phone—Solana Saga—in 2023.
Saga was initially priced at $1,000 but was later reduced to $599 due to poor sales. However, what truly made Saga famous was not the hardware itself, but the wealth effect it created. Saga came with an airdrop of 30M BONK tokens, which were worth only a few dollars at the time. But as the token price soared, the airdrop's value once exceeded $1,000, far surpassing the device's price. Saga users not only recouped their costs but even achieved double profits, attracting widespread attention and enthusiastic participation from the crypto community.
Subsequently, Saga quickly sold out approximately 20,000 units, and the "buy a phone, get tokens" model was seen as a classic case of Web3 hardware marketing.
SuiPlay clearly hopes to replicate this "wealth narrative," collaborating with multiple project parties for airdrops. However, unlike Saga's initial path of being "ignored and then exploding," the current airdrop tokens for SuiPlay0X1 have yet to show similar value potential (currently can only be referred to as "pig feet rice"), making it difficult to directly replicate BONK's growth trajectory in the short term.
Can SuiPlay0X1 Successfully Implement the "Wealth Model"? Here are a Few Points to Consider
Potential Appreciation of Tokens and NFTs
If the tokens or NFTs in the Sui ecosystem can achieve unexpected growth when the market conditions improve, the "play-to-earn" story of SuiPlay0X1 will be convincing. If a dark horse project similar to BONK can emerge, it will greatly boost the device's empowerment.Community Activity and Content Ecosystem
Whether the crypto device can form user stickiness largely depends on community operations and the developer ecosystem. Whether Sui can attract quality games to launch and continuously provide gameplay updates is a key indicator of its long-term potential.Overall Market Cycle and User Expectation Management
The formation of the "wealth effect" often relies on market conditions and user sentiment resonance. However, the current crypto market is still in a phase of volatility and reconstruction, with significant uncertainty. Although user expectations for SuiPlay0X1 are high, if there are no impressive returns or slow ecological progress in the short term, emotional fluctuations may negatively impact the project's rhythm. How to stabilize expectations and continuously release value in a context where the market is not yet fully clear will be an important test for the SuiPlay team.
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