President Donald Trump’s family is now branching into investment management after the Trump Media and Technology Group (TMTG) announced on Tuesday, the launch of a suite of exchange-trade funds (ETFs) and separately managed accounts (SMAs) through its “Truth.Fi” FinTech brand.

TMTG runs multiple Trump companies besides Truth.Fi, and is the parent entity behind social media platform Truth Social and video streaming site Truth+. TMTG’s mission, according to the firm’s press release, is to “end Big Tech’s assault on free speech by opening up the Internet and giving people their voices back.”

This new venture will be done in partnership with crypto financial services provider Crypto.com and Florida-based asset manager Yorkville America Digital, contingent on regulatory approval which TMTG expects to receive “later this year.”

Although a press release was issued on Tuesday, Newsweek previously reported on the upcoming launch, claiming that the Trump family’s investment products will be branded as “non-woke.” The current release describes the products as “Made in America.”

“The ETFs, made available through Crypto.com’s broker-dealer Foris Capital U.S. LLC, are expected to comprise digital assets as well as securities with a Made in America focus spanning diverse industries such as energy,” the release states.

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