With the newly launched filter feature on the Kaito dashboard before TGE, you can now filter mindshare in Chinese posts individually, with support for more regions coming soon.

Author: Sandra

Compiled by: Deep Tide TechFlow

Regional mindshare refers to the percentage of total mindshare a project occupies in a specific language or region.

With the newly launched filter feature by @KaitoAI on the TGE pre-dashboard, you can now filter mindshare in Chinese (CN) posts individually—support for more regions is coming soon. This is a significant advancement in crypto marketing strategies.

https://yaps.kaito.ai/pre-tge

This feature allows you to discover projects that have strong global appeal but underperform in the Chinese market (and vice versa). It calculates by tracking the attention a project receives in the filtered regional content, giving you a clear understanding of which content resonates in which places.

Why is this important?

Because Crypto Twitter (CT) is not just in English. The Chinese community (and other communities) drives a significant amount of content on Crypto Twitter, yet most projects focus too heavily on English, completely overlooking this.

Most projects perform heavily in English-speaking regions, but to achieve growth, they need to localize in other regions to attract more users, recruit active local users, and build bridges between the East and West. Few projects manage to do this, but if done well, it presents a huge opportunity.

Observation (Mindshare over the past 7 days)

Projects Underperforming in the Chinese Community

1. Sophon @sophon

Global: 6.10% | Chinese: 1.17%

→ Ranked in the top three globally, but barely made it into the top 50 in the Chinese market.

2. Abstract @AbstractChain

Global: 5.63% | Chinese: 1.56%

→ Rapid growth in the English community, but underperforming in the Chinese market.

3. Farcaster @farcaster_xyz

Global: 3.88% | Chinese: 1.09%

→ A messaging app designed with a focus on English, which could attract the Chinese community by expanding Chinese content.

4. Somnia @Somnia_Network

Global: 3.40% | Chinese: 0.39%

→ Rapid growth in the West, but almost no signal in the Chinese market.

5. Polymarket @Polymarket

Global: 1.96% | Chinese: 1.01%

→ The prediction market still has niche appeal in the Chinese market, with opportunities in localized versions or narratives.

6. Union @union_build

Global: 2.31% | Chinese: 0.78%

→ Still primarily in English, but could change this by targeting active Chinese users or integration.

Projects Receiving Significant Attention in the Chinese Community

1. Succinct @SuccinctLabs

Global: 1.73% | Chinese: 5.06%

→ Initially breaking through in the Eastern market, with a great opportunity to expand global influence.

2. 0g @0G_labs

Global: 0.97% | Chinese: 4.18%

→ Has a strong foundation in the Chinese community.

3. Sidekick @Sidekick_Labs

Global: 1% | Chinese: 2.71%

→ Has not even entered the top 100 globally, but has formed a fervent following in the Chinese market, signaling significant interest for early developers.

4. Nubit @nubit_org

Global: 0.05% | Chinese: 2.33%

→ Has a small mindshare/adoption rate in the English market, but has formed a real mindshare in the East—possibly due to targeted grassroots community work.

5. Sign @ethsign

Global: 0.05% | Chinese: 1.24%

→ Engagement in the Chinese market exceeds global levels, presenting opportunities to capture both global and Chinese markets.

How Can Projects Enhance Regional Mindshare?

1. ### Develop Targeted Regional Activities for Active Users

Use @KaitoAI to:

• Identify top Chinese quote Twitter users, reply thread users, and accounts interacting with your project (or projects that are overperforming in the Chinese community).

• Discover emerging influencers/KOLs driving conversations and narratives in the Chinese community (combine with our smart follow tool to see who they follow/interact with).

• Redirect incentives to high-signal regional active users—through Kaito Earn (coming soon) or hosting events in our rewards center targeting underperforming communities.

• Run custom analyses to obtain a complete list of these regional active users tailored to specific keywords/topics.

1. ### Build Regional Circles and Host Offline Events

• Establish region-specific community spaces (Telegram, WeChat, Discord groups, etc.); @monad_xyz does well in localizing community meetups.

• Recruit community managers and moderators from localized communities.

• Host offline events to build influence.

1. ### Learn from Projects that Maintain Balance in Regional Communities (Including English and Chinese)

• Study projects that have built influence over time in Chinese/English communities and the strategies they implemented.

• Some projects have built influence by hosting many offline events and localized communities, while others focus on regional contributors and Chinese-focused community meetings.

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