Source: Cointelegraph
Original: “From Desert to Track: How Exchanges Are Making Their Presence Felt at TOKEN2049?”
The Token2049 Dubai event, taking place from April 30 to May 1, is expected to attract 15,000 attendees, representing over 4,000 companies from more than 160 countries, with over 70% of participants being C-level executives.
In addition, there will be over 500 peripheral events held across Dubai, including hackathons, social gatherings, and industry roundtables. On this highly focused international stage, major exchanges are ramping up their brand investments to compete for global attention, presenting an unprecedented phenomenon of "brand competition."
Overview of the "brand competition" phenomenon: What are exchanges competing on?
Comparison of brand strategies among different exchanges
Mid-tier exchanges are adopting more creative and interactive activities to attract younger user groups.
As Gate.io celebrates its 12th anniversary, the brand will host a celebration event on April 30. The event will feature two high-quality roundtable discussions focusing on the themes of "Drivers of the Next Bull Market" and "The True Value of Web3 Projects." Additionally, a "Fireside Chat" segment will be set up, inviting industry heavyweights for open and in-depth dialogues to explore opportunities and future directions amid market changes.
The day before, Gate.io will also host the SPORT3 DUBAI 2025 Sports Carnival, aimed at promoting cross-industry communication and collaboration within the Web3 sector through a relaxed and lively sports setting.
Top exchanges tend to host large official events, emphasizing their industry leadership.
Binance, as the title sponsor of Token2049 Dubai, is once again launching the popular "Binance Clubhouse." This space features collaborative areas, interactive exhibition zones, and relaxation areas, designed to provide attendees with an immersive experience that combines communication, learning, and entertainment. Binance CEO Richard Teng will deliver a speech at the conference and will be joined by other Binance executives and special guests at the Binance Clubhouse.
In the Dubai event, OKX will have its founder Star Xu, Chief Marketing Officer Haider Rafique, and CEO for the MENA region Rifad Mahasneh participating in the conference discussions.
Future trends in brand competition: Shifting from "competition" to "quality," pursuing high-quality brand activities.
In the past, exchanges attracted attention by hosting large-scale events, but this "competition" approach has gradually been replaced by a "quality" strategy. Gate.io's 12th anniversary celebration showcases a shift in brand strategy from "scale competition" to "quality experience." Unlike previous practices that focused on foot traffic and booth size, Gate.io's event emphasizes in-depth communication and ecological collaboration.
Related: From Memebox 2.0 to CandyDrop: How Gate.io is igniting the cryptocurrency traffic competition with meme coins and airdrops?
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