PENGU rebounds from the bottom with a 360% increase, how can the fat penguin leverage IP marketing to welcome a second spring?

CN
8 hours ago

Original Title: "PENGU Bounces Back with a 360% Surge, How the Fat Penguin is Embracing a Second Spring through IP Marketing?"

Original Author: Wenser, Odaily Planet Daily

As the price of BTC warms up, the Meme coin sector has also improved, with the PENGU token, primarily supported by Meme memes and the Pudgy Penguins ecosystem, recently showing impressive performance—OKX market data indicates that it rebounded from a low price of $0.0037 on April 9 to $0.0134, a staggering increase of 360%. As of the time of writing, PENGU is reported at $0.0124, with a 24-hour increase of 31.43%; additionally, the floor price of Pudgy Penguins NFTs has risen to 11.5 ETH, a 20% increase compared to the previous period; the trading volume over the past week reached 2,097 ETH, a 242% increase.

After the launch of the Abstract mainnet, the PENGU ecosystem has once again experienced a resurgence. Odaily Planet Daily will organize the recent dynamics of the PENGU token in this article for readers' reference.

The Backstory of PENGU's Rebound: The Alternative Mass Adoption Strategy of the Fat Penguin

The rise in the price of the PENGU token is naturally attributed to the vigorous efforts of Pudgy Penguins CEO Luca Netz.

On April 25, Luca posted on the X platform, stating that those who are highly optimistic about PENGU can leave their ETH wallets in the comments, as the team is preparing something. He then emphasized, "Leave your Abstract wallet address." Furthermore, he warned, "If your personal page has not mentioned any posts about PENGU, do not comment with your address; it is a waste of effort."

Community users speculate that this move may be preparing for early incentives for the Abstract ecosystem or a TGE warm-up. Currently, the views on these three posts have reached as high as 1.6 million, demonstrating the enthusiasm for the PENGU token ecosystem fueled by the Meme attributes of the Fat Penguin IP and the crypto market.

On April 26, the official Pudgy Penguins account released related tweets in celebration of "World Penguin Day," which received support from platforms and institutions such as MetaMask, VanEck, Uniswap, Magic Eden, MoonPay, Phantom, Drip, Binance.US, and Gemini.

It must be said that thanks to the previous good performance of the Fat Penguin ecosystem, its adorable IP image, and mature relationships within the industry, both crypto asset management institutions and crypto trading platforms have contributed significantly to the external promotion of the PENGU token and the Fat Penguin ecosystem.

Various institutions celebrate World Penguin Day

Moreover, on April 27, Luca introduced the "ultimate bombshell"—

He posted on the X platform stating that users who want to earn money by discussing PENGU can create UGC, memes, and posts on the X platform related to PENGU to receive rewards. By registering on the Whop platform (Note from Odaily Planet Daily: This platform is a digital goods trading market serving the creator economy, known as the "American version of Knowledge Planet." The official page shows that over 10,000 creators have earned income through this platform, averaging $7,382 per month, with total transactions exceeding $1.1 billion, and it previously completed a $17 million Series A funding round in 2023), users can embark on the journey of increasing the value of PENGU.

Luca openly calls for "taking advantage of the situation"

Thus, PENGU has initiated its Mass Adoption attempt in an alternative way.

PENGU's Alternative Empowerment: UGC Creator Economy, Earn $2 per 1,000 Views

According to information from the Whop platform, users can earn cash incentives by creating UGC content related to the PENGU token, memes, and posts on the X platform, receiving $2 for every 1,000 views. In this way, Luca has distributed the task of promoting PENGU externally to a wide range of users in the form of CPM, exemplifying "decentralized communication."

Whop platform information

Previously, Berko, the community leader of Pudgy Penguins, stated that as of April 25, Pudgy Penguins-related memes had garnered 10 billion views. Memes featuring the Fat Penguin IP can easily capture the attention of those who love small animals, dolls, and toys; combined with the current UGC incentives, the PENGU token and related images of the Fat Penguin may sweep across content platforms, including the X platform, in the coming period. This move may further boost the price of the PENGU token and attract mainstream attention to the Fat Penguin and Abstract ecosystem.

Conclusion: The Fat Penguin is Using Web2 Logic for Web3 Growth

Among many crypto projects, the Fat Penguin team may be well-versed in Web2 growth logic. Earlier this year, in a personal interview with Luca, we mentioned that the number of people in their IP team is more than twice that of the crypto business team. The Pudgy Penguins ecosystem has always focused on offline IP, online memes, Abstract live streaming, and other key areas, using Web2 content logic, the real economy, and the creator economy to drive brand marketing and token growth.

As the process of crypto mainstreaming accelerates, as an American crypto company, PENGU and the Abstract ecosystem may also enjoy the benefits of U.S. policy and institutional support in their future development, making the future growth of the Fat Penguin worth looking forward to.

Fat Penguin toys

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