Strategy's stock has soared, coming within a dollar of its highest price this year ahead of the software company's Q1 earnings report Thursday—and just as the price of Bitcoin itself edges closer to the $100,000 mark.

The Nasdaq-listed stock (MSTR) was recently trading above $400 a share, up over 4% on Thursday, Yahoo Finance data shows. It hit a Thursday high of $403.90, as of this writing, coming just short of a 2025 peak of $404.42 setthe day after President Trump's inauguration on January 21.

Tysons, Virginia-based software firm—formerly known as MicroStrategy—will share earnings later Thursday.

The company sells data-analyzing software, but started buying Bitcoin in 2020 as what it called an inflation hedge. Investors now buy MSTR to get exposure to the biggest and oldest digital asset.

Strategy now owns 553,555 Bitcoin, worth $53.5 billion at today's price, making it the largest corporate reserve holder of the asset.



Co-founder and Executive Chairman Michael Saylor now urges other companies to hoard Bitcoin as a way of getting better value for shareholders.

MSTR's rise comes as the price of Bitcoin soars. Bitcoin was recently trading above $97,000 per coin—its highest level since February.

Bitcoin hit a new all-time high of nearly $109,000 ahead of crypto-friendly President Trump's inauguration, but took a hit—with stocks and other risk assets—following the new commander in chief's tariff announcements.

After dropping below $75,000 per coin in early April, the cryptocurrency has since recovered.

Bitcoin first hit the mythical $100,000 mark last December, more than 15 years after it was launched.

Edited by Andrew Hayward

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