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May 2, 2025 – BTCC, one of the world’s longest-serving cryptocurrency exchanges, made a spectacular splash on the first day of TOKEN2049 Dubai with its eye-catching basketball-themed booth and widely popular mascot Nakamon, attracting thousands of crypto enthusiasts, traders, and industry professionals.
Following the announcement of its official gold sponsorship of TOKEN2049 Dubai in February, BTCC has successfully transformed its presence at the premier crypto event into an interactive playground that perfectly embodies the company’s dynamic and innovative spirit.
Slam Dunk Success
The BTCC booth stood out among the sea of exhibitors with its unique basketball court setup, complete with an illuminated hoop and a massive selfie wall for visitors to take photos. The selfie wall proudly highlighted BTCC’s achievement of zero security incidents since 2011. Visitors were invited to showcase their slam dunk skills and share their photos on social media to receive exclusive BTCC merchandise.
A massive crowd of attendees participated in the basketball challenges throughout the day, with successful participants walking away with exclusive BTCC merchandise featuring the company’s beloved mascot, Nakamon. The eye-catching #BTCCatToken2049 photo prop became popular for social media posts, further amplifying the exchange’s presence at the event.
The exchange saw an overwhelming enthusiasm for Nakamon-themed merchandise, with the cute crypto mascot becoming an unexpected star of TOKEN2049. Limited-edition plushies, t-shirts, and totebags quickly became coveted prizes for those who successfully completed the basketball challenges. Nakamon stood out as one of the most viral mascots at TOKEN2049, drawing attention from across the conference floor.
Nakmon became one of the crowd-favorite mascots at TOKEN2049.
From Desert Safari to Conference Floor
Aaryn Ling, Head of Branding at BTCC Exchange, commented on the day’s success: “The energy at our basketball-themed booth perfectly mirrors BTCC’s approach to the cryptocurrency market – dynamic, engaging, and accessible to all. We’re thrilled to see so many attendees not only enjoying the games but also connecting with our team to learn more about our trading solutions. Building a community of trust is at the core of what we do, and TOKEN2049 has allowed us to continue the conversations we started during our Desert Safari Day right onto the conference floor.”
Exclusive VIP Yacht Party
Following the success of TOKEN2049 Dubai, BTCC Exchange will be hosting an exclusive VIP yacht party as an after-event celebration on May 2, 2025. On a luxurious yacht cruising in the Arabian sea, this event will gather top Key Opinion Leaders (KOLs) in the cryptocurrency space. The yacht party provides a chilled setting for top content creators to network and discuss the future of cryptocurrency in a more relaxed environment.
About BTCC Exchange
Founded in 2011, BTCC is one of the world’s longest-serving cryptocurrency exchanges, offering secure and user-friendly trading services to millions of users globally. With a commitment to security, innovation, and community building, BTCC continues to be a trusted platform in the evolving digital asset landscape.
Official website: https://www.btcc.com/en-US
X: https://x.com/BTCCexchange
Media Contact: press@btcc.com
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