In the cyclical waves of the crypto industry, participating in new projects has always been one of the key strategies throughout bull and bear markets. It not only embodies users' desire for early dividends but also reflects the platform's ability to filter, integrate resources, and design products.
However, in reality, issues such as information asymmetry, high entry barriers, complex profit paths, and limited liquidity deter most users. Gate.io, as a leading global digital asset platform, has launched a matrix of four new product offerings covering the entire "investment-interaction-holding-returns" chain, breaking the fragmentation of traditional new project participation and creating a new paradigm that combines low barriers, high efficiency, and high certainty.
This matrix not only reconstructs the path for users to participate in new projects but also builds a complete operational closed loop from traffic acquisition, user conversion to value retention, providing a new solution for user growth and project cold starts.
Starting from the "New Project Dilemma": User Needs Reshape New Project Logic
In traditional understanding, participating in new projects often means "gambling on luck" and "betting on information":
● High early entry barriers: Quality project shares are monopolized by large funds in the early stages, leaving small and medium users unable to participate;
● High information opacity: Project backgrounds are difficult to verify, making it hard to distinguish between true and false;
● Unreasonable lock-up rules: Poor liquidity leads to low efficiency of user funds;
● Fragmented subscription experience: Investment tools are scattered, lacking unified strategic guidance.
Based on years of experience in new coin issuance operations, Gate.io focuses on core user demands and forms a product closed loop centered around four main goals: convenient participation, risk diversification, clear returns, and retention-driven strategies, with Launchpad, CandyDrop, HODLer Airdrop, and Launchpool as the core components, providing participants with a full-cycle path from "investment-interaction-holding-returns."
Gate.io's New Project Matrix "Four Major Engines": Connecting User Lifetime Value
1. CandyDrop: A Lightweight Airdrop Engine Starting from 0
CandyDrop is an interactive airdrop platform designed by Gate.io to lower user participation barriers. Users can earn "candies" by completing simple tasks (such as trading, depositing, inviting friends) to participate in a lottery for new project token airdrops.
Product Value Highlights:
● Zero capital barrier: Users can participate without holding or staking assets, reducing cognitive and operational barriers.
● Flexible task design: Multi-dimensional interaction paths enhance user activity and platform stickiness.
● Social-driven growth: The invitation mechanism creates a closed loop for social dissemination, significantly reducing user acquisition costs.
● High activity and regular operations: Frequent updates cover a vast number of projects, maintaining community engagement.
Data Performance:
In past CandyDrop events, users shared amounts totaling nearly $60,000, demonstrating strong project enthusiasm and conversion power.
2. HODLer Airdrop: Breaking the "Hold to Enjoy" Model of Staking Lock-up
Traditional airdrops often require locking or staking assets, which not only has high barriers but also results in liquidity loss. Gate.io's HODLer Airdrop introduces the "no lock-up, hold to enjoy airdrop" model—just hold 1 GT to receive airdrop rewards from quality projects, allowing simultaneous participation in multiple projects.
Product Value Highlights:
● Extremely low barrier: Holding 1 GT automatically unlocks airdrop eligibility, enabling users to "earn while they sleep."
● Long-term value drive: Long-term holding incentives tied to the platform's native asset GT enhance ecosystem stability.
● Multi-project simultaneous returns: One GT earns multiple airdrops, creating a "hold to mine" closed loop.
● Automatic distribution, no operation required: Zero interaction costs optimize user participation experience.
Data Performance:
● Total airdrop amount: $32,671,000+
● Number of participants: 372,300+
● Total supported projects: 222
HODLer Airdrop is not only a stable source of income for users but also a core lever for the value growth of the GT ecosystem.
3. Launchpool: An Asset Appreciation Channel Balancing Flexibility and High Returns
Launchpool is a token staking mining platform provided by Gate.io, where users can stake mainstream assets or platform tokens (such as GT, USDT, ETH, etc.) to earn new project token rewards.
Product Value Highlights:
● Flexible asset allocation: Supports multiple currencies, catering to users with different asset preferences.
● High APY potential: Early project staking returns can far exceed market averages, with significant yield elasticity.
● Dual gain structure: Earn interest while holding tokens and receive new coins, reducing the impact of market volatility on returns.
● Long-term user retention drive: By binding returns to user behavior, it strengthens platform ecosystem retention.
Data Performance:
● Number of launched projects: 140+
● Total mining + airdrop rewards: $14,000,000+
● Peak APY projects exceeding annualized 500%+
Launchpool connects medium to long-term holdings with new coin returns, becoming a "multiplier" for user assets.
4. Launchpad: A Value Discovery Tool for Quality Projects and Users' Early Tickets
Launchpad is an innovative exchange token issuance platform launched by Gate.io, where users can participate in early quality project token issuances through holding or subscription, gaining early dividends.
Product Value Highlights:
● Strict selection mechanism ensures project quality: Covers multiple dimensions such as technical audits, team backgrounds, track popularity, and compliance standards, conducting comprehensive risk control reviews.
● Fair subscription mechanism: Adopts tiered or lottery-style subscriptions, effectively avoiding whale monopolies and ensuring fair participation rights for ordinary users.
● Excellent historical performance: Many projects have shown outstanding price increases post-launch, creating positive expectations and enhancing the platform's brand effect.
Market Performance:
Gate.io Launchpad projects have average subscription returns significantly better than the industry average, with stable long-term performance, widely trusted and participated in by global users, gradually becoming a "brand endorsement platform" for early cold starts of quality projects in the crypto industry.
The Underlying Logic of Gate.io's New Project Ecosystem — Why Choose Gate.io?
The leading edge of Gate.io's new project system lies not only in the number of products or operational barriers but also in the systematic design thinking behind it: building a truly effective user asset growth closed loop that "introduces-converts-precipitates-splits" based on platform credibility, centered on user behavior, and guided by product synergy.
Platform Infrastructure Advantages: Triple Assurance of Trust, Resources, and Efficiency
Security Endorsement: Twelve years of operation without major security incidents
● In the crypto industry, platform credibility is the most important underlying guarantee for users participating in primary investments. Since its establishment in 2013, Gate.io has maintained a record of 0 major security incidents, with a comprehensive risk control, compliance, and reserve audit mechanism, serving as the "trust center" for new project asset custody and fund interaction.
Traffic and Resource Advantages: Top 3 Global Comprehensive Exchange, Gathering a Wealth of Quality Projects
● As one of the top three global exchanges by traffic, Gate.io gathers a vast number of active users and institutional resources, making it an ideal venue for quality project launches; the airdrop value is significantly higher than that of smaller platforms, effectively enhancing user participation enthusiasm.
Complete and Unified Operating System, Seamless Product Interaction
● From user registration, task execution, new project participation, asset collection to subsequent trading and reinvestment, the entire process requires no switching to other platforms or manual operations, greatly enhancing user participation efficiency and reinvestment motivation.
Designing a Product Matrix to Build a "User Value Closed Loop"
The strength of Gate.io's new project matrix lies in the fact that different products have distinct functions but work in synergy to support a complete user value path, achieving a positive cycle from initial contact to continuous participation and proactive sharing.
Starting from "Early Participation" — Launchpad
● Launchpad serves as the first touchpoint for users to engage with projects, providing low-valuation, high-potential early investment opportunities through fair and transparent subscription methods, marking the starting point for value discovery and user introduction.
To "Asset Appreciation and Compound Interest" — HODLer Airdrop + Launchpool
● Users can receive ongoing airdrop returns through HODLer Airdrop and further enhance holding returns through Launchpool, achieving "sleeping asset appreciation." This not only enhances user stickiness but also promotes the long-term value circulation of the platform token (GT) and project tokens.
Ultimately Leading to "Social Diffusion" — CandyDrop
● CandyDrop acts as the fission engine within the entire closed loop: it incentivizes users to actively share, invite, and convert new users through 0-barrier tasks + airdrop rewards, serving as an important channel for the platform to cold start new projects and acquire new traffic.
This mechanism ensures that each participation node possesses inherent motivation to transition to the next stage, forming a positive ecological flywheel of "new user influx—asset retention—community fission."
Conclusion: Seize the Opportunity, Layout the Next Crypto Trend
Looking at the current crypto market, as the market warms up and new public chains and narratives continue to emerge, "early awareness + rapid participation" is becoming the core strategy for users to obtain excess returns. Gate.io, relying on its secure and robust trading system, rich first-line project resources, and new product matrix, has created a platform closed loop that allows users to both "seize opportunities" and "lock in returns," optimizing the new project experience and truly returning early dividends of quality projects to users.
The currently popular new star project Puffverse (PFVS) has landed on Gate.io Launchpad. As a representative of the new narrative merging Web3 games and virtual worlds, Puffverse has vast growth potential and a strong community foundation. The project has received backing from multiple top institutions and plans to build a cross-platform, highly immersive metaverse entertainment world. Don’t miss the valuable opportunity to participate early—join Gate.io Launchpad now to seize the opportunity and layout for the future.
Disclaimer
This content does not constitute any invitation, solicitation, or advice. You should always seek independent professional advice before making any investment decisions. Please note that Gate.io may restrict or prohibit all or part of its services from restricted regions. Please read the user agreement for more information, link: https://www.gate.io/zh/user-agreement.
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