Original | Odaily Planet Daily (@OdailyChina)

Author | Nan Zhi (@Assassin_Malvo)

In April, after the launch of the Four.Meme project SkyAI on Binance Alpha, it soon received multiple investments from the BNB Chain's $100 million incentive program. On May 13, it was listed on Binance contracts, and within a day, the price surged nearly 100%. This became another native BNB Chain project that stood out from Binance Alpha. This timeline provides a glimpse into the standard path and support for project incubation, asset issuance, and growth on the BNB Chain. Currently, the $100 million plan has purchased 10 tokens and will continue to buy more.

Back at the end of April, Binance dropped a "big bomb"—launching the Binance Alpha points system to evaluate TGE and airdrop participation qualifications. Since then, the trading volume of the Binance wallet has been climbing steadily, surpassing all other wallet applications, with its trading volume accounting for a record 90% on May 18. The ecological linkage is significant; among the 134 projects currently on Binance Alpha, nearly 40% are BNB Chain projects. Several projects have conducted TGE on BNB Chain through Alpha. In addition to gaining massive exposure through Binance Alpha, their tokens, such as ZKJ and B2, have achieved daily trading volumes exceeding hundreds of millions, gaining excellent depth and liquidity. As of May 19, five out of the latest seven Alpha projects—XTER, REX, AGT, PORT3, and PRAI—are from BNB Chain.

Beyond trading, BNB Chain continues to make strides in ecological construction and user experience. On May 8, the on-chain gas fee was reduced from 1 Gwei to 0.1 Gwei, which is one-tenth of the previous rate. Various new protocols in fields such as DeFi, Restaking, and AI are increasingly choosing to deploy products and applications on BNB Chain, and we have also seen leading projects like Ethena and Resolv expand to BNB Chain.

The development of protocols and user gains complement each other, forming a flywheel of exponential growth for BNB Chain. For every project and user looking to seize opportunities in the BNB Chain wave, every day is the best time to invest and participate.

Capital inflow and user explosion: BNB Chain ignites the growth engine

The market share of Binance wallet trading volume has soared to 90%, not due to the dominance of a single project, but rather the collective benefit and simultaneous explosion of projects within the ecosystem. From the trading volume leaderboard, nine out of the top ten tokens come from BNB Chain, with an average daily trading volume exceeding tens of millions of dollars, all maintaining an upward trend. Focusing on tokens, for example, ZKJ had a total trading volume of one million dollars across five other platforms in 24 hours, but on May 10, its trading volume on Binance Alpha exceeded $200 million, and a week later, it set a record of $330 million in trading volume, demonstrating that this initiative has brought substantial liquidity, trading depth, and attention to protocols and tokens landing on BNB Chain. This effect is most pronounced among BNB Chain ecosystem tokens, with BSC token trading volume increasing by $9.25 billion in the past week, a growth rate of 200%.

The reason for such a significant difference lies in the exposure that landing on Alpha and BNB Chain brings to projects. Moreover, projects are user-centric and do not exploit users' large transactions during periods of soaring liquidity; instead, multiple tokens have added liquidity pools with a swap fee of only 0.01%, truly realizing a user-centered philosophy, creating more convenience for users while benefiting the protocol itself and the overall BNB ecosystem.

According to the latest data released by BNB Chain, the daily on-chain trading volume reached a six-month high yesterday, with a daily increase of 10%, exceeding $6.65 billion, while its stablecoin market cap has surpassed the $10 billion mark, growing rapidly and unstoppable.

Furthermore, delving into the essence behind the capital and trading volume reveals that it is actually the users. The Binance wallet not only leads in trading volume but also ranks first in the number of unique users. In addition to the previously active users on-chain, the proportion of new users among the top ten tokens on Binance Alpha is as high as 10-20%. In the past week, BNB Chain added approximately 3.51 million new users, with the number of new addresses exceeding one million daily for several consecutive days, bringing the total number of unique addresses to over 557 million.

In addition to the continuously rising trading volume, DefiLlama data shows that in the past month, BNB Chain ecosystem projects generally achieved a 10%-20% increase in TVL, with new users and funds gradually spreading and settling into various protocols within the ecosystem. Binance Alpha, as a front line and entry point for ecological layout, has a true and further strategic goal of building a multi-layered, sustainable system. Regardless of the type of protocol, they are all targets for development and support sought by BNB Chain. The accumulation of funds signifies that real users are continuously flowing in and expanding, the competitive position of protocols is constantly rising, and each project can take another step forward with the favorable wind of BNB Chain.

BNB Chain becomes the first choice for projects: from newcomers to mature protocols

BNB Chain has become the primary target for project TGE, product launches, and protocol expansions. For example, B² Network, which has long been engaged in the Bitcoin ecosystem, the leading NFT series Doodles, and the LSD protocol Haedal have recently launched on BNB Chain. Currently, 71% of Alpha tokens choose to launch on BNB Chain, covering fields such as AI, Restaking, DeFi, Meme, and NFT.

Mature protocols also choose BNB Chain as their primary expansion target

Not only do new protocols choose BNB Chain as their preferred issuance venue, but various mature protocols also select it as a key expansion target. On April 4, Ethena, with a TVL of $5 billion, announced that its stablecoin USDe would launch on BNB Chain, and USDe and sUSDe are already usable in DeFi protocols like Pancake and Venus. In addition to USDe, the stablecoin USD1 from the Trump family crypto project WLFI also chose to issue on BNB Chain, and its current circulating market cap has reached $2.1 billion.

As the most fundamental infrastructure, the continuous increase in the circulation of stablecoins indicates that the overall heat of the ecosystem is also rising. We have also seen the neutral yield stablecoin protocol Resolv announce its expansion to BNB Chain, the yield-separating trading protocol RateX choose to issue its first product on it, and the NFT series BitmapPunks cross-chain from Ethereum to BSC, all of which confirm that various protocols are flourishing on BNB Chain.

Users and communities gain widespread recognition

Additionally, the users and community of BNB Chain are increasingly recognized. For instance, the DOOD airdrop event chose core communities such as TST, Mubarak, Babydoge, Broccoli714, and Koma Inu, indicating that the quality of its on-chain users has been fully validated, and various protocols are more willing to regard users and communities on BNB Chain as primary beneficiaries and promotional development targets.

For users, during the process of daily use and trading, they can also gain various unexpected benefits, making the value cultivated on BNB Chain more significant compared to other chains.

Binance continues to increase support for the collaborative growth of the BNB ecosystem

Capital inflow, expanded trading volume, and project migration represent the recognition of protocols and users for BNB Chain, and BNB Chain is also increasing its support and attraction to users through various means:

• In March, the 100 million dollar liquidity incentive program was launched, investing at least $100,000 in eligible projects, with a priority on native BNB Chain tokens, including new assets or assets fully migrated from other chains;

• A limited-time incentive campaign was launched in collaboration with Binance Alpha, where BSC Alpha tokens are counted double in trading volume for the points system; additionally, several BSC projects have transaction fees as low as 0.01, making them an excellent choice for "point farming."

• The ecological partner's Pre-TGE roadshow platform CMC Launch, managed by CoinMarketCap for attention warming, collaborates with BNB Chain and Alpha for asset issuance, coordinating the launch of startup projects. The first announced project is the BSC derivatives protocol Aster, which has gained widespread community attention;

• Twelve BSC project tokens have already been launched on Binance spot trading through Alpha, forming an ecological closed loop.

BNB Chain's support for projects and attraction of users is not limited to token trading, but rather through improving user experience and building a comprehensive and complete ecological system to attract users.

100 Million Dollar Incentive Program

In March of this year, BNB Chain launched a $100 million incentive program, which has so far supported ten tokens: the first batch of selected tokens, Mubarak, TUT, and KiloEx, received a total of $2.3 million in liquidity support, followed by multiple purchases of a series of ecological tokens, including Broccoli, TST, and SKYAI. Among them, SKYAI was listed on Binance contracts on May 13, and within a day, the token price surged nearly 100%, while other tokens also performed well.

This incentive program is not limited to the currently hottest Meme sector but covers multiple fields, including AI, DeFi, and gaming. BNB Chain does not confine itself to short-term traffic thinking but instead leverages the incremental, active capital and users brought by Alpha and Four.meme to provide long-term construction opportunities for protocols across various sectors, becoming fertile ground for innovative project development.

The $100 million incentive is not just financial support; it also demonstrates that the BNB ecosystem, including BNB Chain, is willing to personally support projects and engage in long-term construction. Users on other chains are still grappling with "conspiracy groups," being drained by malicious project parties, tools, and various on-chain elements in repeated unknown PvP transactions. BNB Chain abandons the PvP approach and instead achieves ecological development through the selection, support, and long-term construction of quality projects, implementing a PvE model that benefits users and nourishes the ecosystem, making it an excellent platform for project construction and asset issuance, realizing mutual growth for users and projects, and shared prosperity for protocols and the ecosystem.

The wave of BNB Chain has arrived, and opportunities await

For project parties, BNB Chain not only provides leading infrastructure and a large user base but also offers a one-stop support system tailored for quality projects—from incubation to listing—through multiple initiatives such as Binance Alpha, MVB project support, and the $100 million liquidity incentive. Whether it’s funding, technology, resources, or marketing, comprehensive guarantees and exposure can be obtained here.

For ordinary users, BNB Chain actively negotiates with project parties using a "liquidity pricing" model, reserving generous airdrop and rebate opportunities for real interactive holders and trading users; in the future, with the deep integration of the Binance centralized exchange and Binance Alpha, users will not only experience lower gas fees and more efficient transactions on-chain but are also expected to gain more token incentive opportunities. However, as the number of participants and the scale of incentives continue to grow, competition is expected to become increasingly fierce, and the earlier one enters and the more actively one participates, the greater the opportunity for higher returns. For every project party and user looking to seize opportunities in the BNB Chain wave, now is the best time to invest and participate.

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。