When information begins to have a price, it also has the potential to be traded and incentivized. InfoFi (Information Finance) is an emerging track that has arisen based on this logic. It no longer views information as a cheap byproduct produced by platforms, but as a core resource that can be priced, distributed, verified, and even financialized.

From Kaito, Cookie.fun to Galxe, LOUD, and then to GiveRep and Ethos, which revolve around reputation mechanisms, InfoFi is no longer just a concept, but a new type of content economy experiment woven from multiple products, platforms, and mechanisms.

This article will take several typical projects as entry points to systematically sort out how InfoFi reshapes the logic of information distribution, participant structure, and community incentive models through financial mechanisms, thereby answering a more fundamental question: In this era where attention is a scarce resource, who can define "the value of information"?

Related Reading: "Attention is Value, How Does InfoFi Capture the Era's Focus?"

Kaito (KAITO)

Kaito, as the proposer of the InfoFi concept and a pioneer in the track, needs no further introduction. Currently, its native token has a total market value of $455 million, ranking 171st. On May 29, Kaito launched the official NFT series Kaito Genesis, with a floor price of 2.89 ETH at the time of writing.

Yesterday, the founder of Kaito published an article to clarify the name of InfoFi, with the premise that as more users earn points on platforms like Kaito by publishing long-form content, many crypto users believe that this way of information dissemination has brought a lot of noise to the entire crypto space. Yu Hu explained that each project's Yapper leaderboard has an autonomous weighting mechanism—reward rules can be customized based on insights, emotional matching, and other dimensions.

The core variable of attention value lies in the differentiation between the disseminating subject and content form. Some projects focus their strategic emphasis on maximizing brand exposure, such as Loudio's operational strategy—this means its algorithm pays less attention to content quality and depth; in contrast, other projects tend to cultivate focused in-depth discussions, especially around specific products, with Infinex being a typical representative of this model.

Kaito's core value lies in providing customized solutions for different strategies while feeding back user education and brand awareness through content filtering mechanisms—users can quickly establish a brand recognition map from the types of content incentivized by the project.

Cookie (COOKIE)

Cookie.fun is an instant data dashboard launched by the AI-driven modular data layer Cookie DAO, originally used to track token information, market sentiment, and social tweets related to AI Agents. On May 21, Cookie DAO announced the launch of the first phase of InfoFi, introducing cookie.fun v1.0 alpha and Cookie Snaps to analyze crypto projects and KOLs, obtaining rewards for high-quality crypto Twitter content. In addition, Cookie plans to launch a decentralized, community-led reward pool in the future.

Cookie.fun has significant advantages in information coverage and functional openness. The platform provides multi-dimensional indicators including mindshare, price trends, market sentiment, and community tweets. Moreover, most of Cookie.fun's advanced features and data are currently available for free, with only the upcoming Cookie Deep Research module requiring the holding of 100,000 $COOKIE to unlock, making it more open and accessible compared to Kaito.

Galxe (G)

Galxe is a crypto task publishing platform, previously the most commonly used platform for users looking to earn rewards, and is a must-visit promotional platform for many projects. With the rise of the InfoFi track, Galxe, as a bridge connecting users and project parties, cannot be overlooked.

On May 28, Galxe launched a new community growth platform "Starboard," attracting participation from over 20 projects including Plume, 0G, and Dango, injecting over $5 million in reward funds, with Plume providing $450,000, Dango allocating 1% of token supply, and 0G contributing over $100,000.

The core advantages of Starboard are reflected in three aspects: first, the platform has full-link intelligent analysis capabilities, able to capture and quantify user behaviors in content dissemination, trading activities, NFT holdings, and wallet activity in real-time, identifying core participants that bring real growth; second, the unified full-stack dashboard integrates originally fragmented data dimensions, providing project parties with a clear, traceable view, supporting multi-dimensional indicators including TVL and on-chain interaction frequency, facilitating a comprehensive assessment of community operation status and investment returns; third, leveraging the Aura Index brand influence scoring system and AI sentiment monitoring module, Starboard can track topic popularity and emotional fluctuations on social platforms, assisting projects in formulating more forward-looking dissemination and incentive strategies.

For ordinary users, Starboard has built a public leaderboard mechanism and exclusive reward pool system: users are dynamically ranked based on their on-chain behavior and influence on off-chain platforms like Twitter, with outstanding performers having the opportunity to receive exclusive rewards provided by project parties. Currently, over 20 projects including Solana, 0G, Plume, and Sui have participated, cumulatively injecting over $5 million in reward funds. The platform also supports contribution visualization, where each effective participation by users can be recorded and certified, forming a sustainable reputation asset.

For project parties, Starboard not only enhances the ability to measure community ROI but also strengthens user loyalty and long-term stickiness through data-driven incentive mechanisms, providing a more scientific and refined solution for Web3 community operations.

Loud! (LOUD)

LOUD is an InfoFi native protocol incubated by Kaito AI, quantifying and tokenizing user attention to incentivize the most influential content creators and community participants. LOUD has launched an Initial Attention Offering (IAO) mechanism for the initial distribution of tokens, based on user influence rankings and social interaction data on the Kaito platform.

Its token LOUD went live on May 31 at 22:00, and users can participate in the following ways:

1. Phase One: Users ranked in the top 1000 on the Kaito platform Yap can directly participate in the IAO.

2. Phase Two: Users who bind a Solana address and have more than 10 smart followers can participate in a first-come, first-served token subscription (limited to 0.2 SOL per wallet, with excess refunded).

3. Community Interaction: By publishing high-quality content on the Kaito platform, users can accumulate Yaps and exchange them for $LOUD tokens.

Ethos

Ethos is a reputation assessment tool. Although it operates differently from the previously mentioned InfoFi projects, its core essence remains to score a subject through a set of evaluation systems, which is a form of information trading. The community defines it as a public review for KOLs and project parties, measuring on-chain credibility and reputation, with Ethos dedicated to solving on-chain fraud issues in Web3. The protocol provides a set of interrelated mechanisms, including review, guarantee, reduction, proof, credibility scoring, governance, etc. These mechanisms together form a common platform that incentivizes ethical behavior and generates credibility scores.

In July last year, Ethos Network announced the completion of a $1.75 million Pre-Seed round of financing solely participated by the on-chain community. In May this year, it launched the official NFT series Ethos Validators, with a current floor price of 2.3 ETH.

GiveRep

GiveRep currently has 206.9K followers on Twitter, and its official website includes four major sections. Currently, projects such as the DEX platform Bluefin and the AI design platform Blueprint have adopted the GiveRep system.

Identity is a social reputation layer designed specifically for crypto users, aimed at helping them establish an on-chain reputation system by tracking their interaction behaviors on X (formerly Twitter). The platform's core metrics include Trophy Score, which is calculated based on the views, likes, retweets, and comments of users' tweets; and Reputation Point, which users can earn by tagging @giverep in tweets or participating in the platform's loyalty program. Identity also supports diverse Loyalty Programs, allowing users to choose to join crypto projects of interest and earn corresponding rewards through interaction.

Wallchain Quacks

Wallchain Quacks is a key component of the AttentionFi ecosystem built by Wallchain, aimed at measuring and rewarding users with real influence in the crypto community. The system evaluates users' content dissemination and interaction quality on the social platform X through the dual mechanism of Wallchain X Score and Quacks.

Wallchain X Score evaluates users' overall influence on the X platform, while Quacks rewards high-quality content and effective interactions. Users can earn Quacks by contributing valuable content to the Solana ecosystem on the platform. Additionally, the system utilizes large language models to analyze content quality, filter out noise, and highlight genuine influence.

Through this mechanism, Wallchain effectively reduces the intermediary steps between KOLs and project parties, promoting a deep binding of roles such as KOLs, researchers, and builders with the Solana ecosystem, while providing project parties with quantifiable measures of community influence.

bam.fun

bam.fun is a decentralized creator monetization platform designed to help social media users of any scale participate in brand marketing and earn income through genuine influence. Whether you have 200 or 200,000 followers, as long as you have a credible audience and real interactions, you can instantly participate in brand activities and start earning through the platform.

Users simply select an ongoing brand activity and publish social content according to the activity rules. The platform will automatically track the content's influence and distribute rewards. The entire process requires no application or intermediaries, allowing creators to collaborate directly with brands. Over $250,000 has already been distributed to global users through the platform.

bam.fun employs a "Final Impact" scoring mechanism that evaluates content value based on views, follower quality, and real interactions, focusing on identifying credible views brought by high-signal users while filtering out low-quality or inflated behaviors. The platform automatically updates data every 6 hours, requiring no proof submission, and all earnings and progress can be viewed in "My Campaigns" in real-time.

On bam.fun, influence is no longer defined by the number of followers but returns to the quality of content and genuine interactions. This is a new type of content economy platform where everyone can participate and be compensated based on their contributions.

Vly Wheel

Vly Wheel is a social payment tool specifically designed for Web3 within the Vly ecosystem, currently used by multiple communities to incentivize social participation. It is based on the core design of AttentionFi, redefining the way attention value is distributed by tracking the flow of information across the network, identifying key influence nodes, and distributing rewards based on real interactions and conversion effects.

Users can set tasks and reward rules through simple tweet commands (such as #vlywheel), and the Vly Agent will monitor all retweet behaviors within a specified time. After the task ends, the system will randomly select a certain number of participants from the retweeters and automatically complete gasless token distribution to them. Based on DIDA technology, even users who have not registered for a Vly Wallet can seamlessly receive rewards.

Vly Wheel rewards not just simple traffic but truly incentivizes those who facilitate information dissemination, allowing every jump in influence to be converted into earnings, pushing the Web3 content economy towards a new stage of genuine value distribution.

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