What possibilities would arise if you could buy a house, pay for your children's education, or invest in a new business with your own Bitcoin without having to sell it?
In the latest episode of the Clear Crypto podcast, Lever CEO Jullian Duran introduced a brand new concept of "financial leverage": instead of selling Bitcoin, unlock more opportunities with it.
Having previously worked at Bridgewater and Marathon Digital, Jullian Duran stated that his mission stems from personal experience and the untapped potential of users who hold a significant amount of Bitcoin but lack liquidity. "The core idea of Lever is how to use your Bitcoin to venture into industries outside of crypto, not to undermine cryptocurrency itself, but to earn dollars through other channels."
According to Duran, the essence of Lever lies in transforming Bitcoin into "high-quality collateral," opening more doors of opportunity for users in the real world, especially in traditionally under-invested industries and communities. "This way, you can accumulate asset equity, gain cash flow, without having to sell Bitcoin, and achieve these goals through a broader financial ecosystem."
"Our goal is to enable you to diversify across multiple sectors simultaneously," Duran stated. "Is there a run on the Bitcoin market? You have protection. Is the real industry facing a crisis? You have safeguards as well."
Unlike speculative DeFi protocols or meme coins, Lever is committed to generating returns from what Duran refers to as "traditional industries," such as utilities, housing, and infrastructure. He believes these sectors can provide dollar-denominated returns that are unrelated to the crypto market.
For many early Bitcoin holders, this flexibility is not just a financial matter but also relates to personal experience.
"I once attended a Bitcoin billionaire gathering in Puerto Rico… an old player looked at this mansion and said, 'I can afford it, but I have to sell my Bitcoin.'" Duran recalled, "This scene has replayed in my mind—being worth millions but unable to enjoy life freely."
Duran stated that this is precisely the problem he hopes to solve. "Financial leverage is the practice of freedom," he said.
"As long as you can obtain fiat currency with Bitcoin without having to sell it, you can buy a better house, provide your children with a better education, travel… truly achieving freedom, which is the meaning that this currency was born to embody."
To listen to the full conversation, please visit the Cointelegraph Podcasts page, Apple Podcasts, or Spotify to hear the complete episode. Don't forget to check out other exciting programs from Cointelegraph!
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Original article: “New Interpretation of Leverage: How Bitcoin (BTC) Could Unlock Real-World Freedom”
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