As we enter 2025, Turkey's crypto ecosystem is at a critical moment—ranging from the enhancement of public awareness, the evolution of the regulatory environment, to the increasingly mature market consciousness. These are not isolated phenomena but signs of a larger transformation. Over the past few years, we have witnessed the evolution of Turkey's crypto industry from curiosity to discussion, from investment to infrastructure. Today, crypto is no longer an isolated innovation but a part of our financial reality.

Widespread Awareness and Social Integration
In recent years, cryptocurrency in Turkey has shifted from a niche topic to a social issue of national concern. Paribu's annual "Crypto Awareness and Attitude Survey" shows that in 2023 and 2024, the public's awareness of cryptocurrency in Turkey reached 99%. This figure is extraordinary, reflecting that crypto assets have deeply rooted in the national consciousness. The concept of digital assets is no longer limited to early adopters or small circles but has permeated mainstream discourse, influencing people's understanding of value, technology, and financial participation.

However, awareness alone is not enough. What truly matters is how the public understands crypto: what do they associate it with, trust or hesitation? Do they see it as a gateway to opportunity? These details will determine the direction of the industry and guide our strategies in product design, regulatory communication, and industry advocacy.

Beyond Speculation: Behavioral Change and New Motivations
Recent research also shows significant behavioral changes: in 2024, 27% of respondents participated in crypto trading, up from 25.1% the previous year. This increase is not only stable but also qualitatively different—previous participants primarily engaged in short-term trading strategies, whereas now, interest in crypto as a long-term investment tool and a gateway to financial inclusion is growing.

I see this as a call to action: to build sustainable products, provide education that goes beyond the basics, and empower users to pursue their financial goals while shouldering ethical responsibilities.

New Regulatory Vision: Clarity and Credibility
In 2025, Turkey launched the long-awaited regulatory framework for the crypto industry, marking an important leap towards institutionalization. The new regulations require crypto asset service providers to obtain licenses under the Capital Markets Board (SPK) and establish operational standards comparable to traditional finance. While some view regulation as a constraint, I believe it is a necessary catalyst: regulation brings clarity, clarity fosters trust, trust leads to growth, and growth based on integrity will benefit all parties, from individual investors to the national economy.

Looking Ahead: Guiding by Research
I firmly believe that data-driven insights are not only useful but foundational. Therefore, I am proud to announce that Paribu's "Crypto Awareness and Attitude Survey" will continue in 2025, with updated results to be released within the year. This annual survey is not just a report but a mirror reflecting the evolution of the national crypto narrative. By listening to voices from different ages, regions, and socioeconomic backgrounds, we can better shape an inclusive, forward-looking future that meets users' actual needs.

I believe our mission is not only to be a trading platform but to be a designer of the future of digital finance. We are investing in technology, compliance, education, and sustainability, building a bridge between a decentralized world and people's needs, developing tools that are not only usable but also human-centered. At the same time, we are collaborating with regulators, developers, institutions, and users—because financial revolutions are never accomplished by one person alone.

From Ecosystem to Economy
In Turkey, what we are witnessing is not merely the expansion of an ecosystem but the formation of a new economic paradigm: one that values transparency, decentralization, and global participation, calling for bold ideas and sound leadership, serving individuals while benefiting the whole. Turkey is not just following global crypto trends but is actively participating in shaping, defining, and challenging these trends. We take pride in contributing to this transformation and will continue to strive for a new financial future that everyone can participate in. The journey continues.

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