Murano Global is reshaping its capital strategy with a powerful bitcoin treasury push, monetizing real estate assets to fuel crypto acquisitions and elevate long-term shareholder value.

Real estate and hospitality company Murano Global Investments Plc (Nasdaq: MRNO) is evolving its capital strategy by integrating bitcoin acquisitions with real estate monetization efforts to improve liquidity and long-term returns. Murano Global announced on July 7 that it has launched a bitcoin treasury initiative as part of a broader enhancement of its corporate strategy.

While continuing to operate hotels and develop real estate in Mexico, the company will use proceeds from its up to $500 million Standby Equity Purchase Agreement (SEPA) with Yorkville to expand its bitcoin holdings. Noting that it has already acquired 21 BTC, Murano stated:

The company intends to expand its existing BTC portfolio to create a robust stack over time.

To support this shift, Murano is evaluating methods such as prioritizing property developments intended for sale and pursuing sale-leaseback transactions to unlock capital while maintaining operational control.

The company has also joined “Bitcoin for Corporations,” an initiative supported by BTC Inc. and Michael Saylor’s Strategy, as a Chairman’s Circle Member, aligning with other corporate bitcoin adopters.

Murano Global’s chairman and CEO, Elias Sacal, emphasized the significance of this dual-track approach:

We’re incredibly excited about enhancing our core strategy with this complementary bitcoin treasury initiative. We see bitcoin as a transformative asset that not only offers long-term growth potential but also strengthens our balance sheet against inflation and systemic risk.

Based in London and focused on hotel and resort projects across Mexico, Murano is also exploring crypto integration into its hospitality operations. The company explained: “Murano is reviewing and exploring new operational initiatives such as the acceptance of BTC as a payment method and bitcoin reward programs to further enhance and differentiate the company’s existing hospitality operations.”

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