Corporate Ethereum Treasury Rush: Is This the Next Crypto Wave?

Is Ethereum the New Bitcoin for Corporate Treasuries?

In an effort to increase its cryptocurrency holdings, GameSquare (GAME), an eSports firm listed on the Nasdaq, revealed that it is initiating a $100 million Ethereum treasury plan. With recent significant ETH movements from well-known companies Bit Digital and GameStop, the move has generated enthusiasm within the community .

Public Offering Raises $8M Toward ETH Investment Plan

According to the official release, as part of its $100 million plan, GameSquare is pricing the sale of 8,421,054 common shares at a price of $0.95 per share, which would raise about $8.0 million. In light of the growing popularity of cryptocurrencies, the company plans to utilize the money to buy ETH. Based on phased investments over time and providing sufficient operating capital for business operations, its Board has authorized an ETH allocation of up to $100 million. Furthermore, the Company granted the underwriter a 45-day option to buy up to an additional 1,263,157 shares of its common stock (or common stock equivalents) at the public offering price minus the underwriting discounts and commissions. The offering is to close on or around July 9, 2025, subject to customary closing conditions.

GameSquare Targets 8–14% Yield via DeFi Platform Medici

In contrast to the typical 3-4% APY rate on native ETH staking, the eSports behemoth's strategy aims to generate a yield of 8–14%. Dialectic's proprietary platform Medici, which can produce best-in-class risk-adjusted returns for the second-largest cryptocurrency, powers the program. The multi-layered risk management protocols included in Dialectic's program are generally acknowledged to provide the best risk-adjusted yields in DeFi. Additional yield-generating techniques from the tokens ecosystem might be incorporated into GameSquare's new Ethereum treasury vehicle. Stablecoins and non-fungible tokens could be used as assets to diversify and increase returns. “We’ve partnered with one of the world’s top crypto investment firms to generate real, on-chain yield while deepening our expertise in decentralized finance,” says GameSquare CEO Justin Kenna. “This new treasury management strategy enhances our financial flexibility and allows us to support a defined capital allocation plan that is focused on pursuing additional digital asset purchases.” added Kenna

GameSquare Joins Growing ETH Corporate Investment Trend

Similar to the corporate adoption of Bitcoin, Ethereum Treasury has recently seen a corporate trend, as first reported by SharpLink on June 17. With their substantial token allotment, BitMine and BitDigital later joined the party . For DAOs, cryptocurrency companies, and public organizations, the Ethereum treasury trend is turning into a quiet asset. GameSquare's ethereum Treasury move brings chaos to the crypto community and space.