Three years of foundation building, one morning of breakthrough, Huobi HTX is now entering the main channel of global competition.

Huobi HTX's performance report for the first half of 2025

With the first half of 2025 already behind us, the crypto market has been fluctuating amid the interplay of regulatory battles and technological narratives. Under the rotation of hot topics, Bitcoin has strongly broken through $120,000, setting a new historical high. In this cycle of fierce competition, Huobi HTX has continued to advance steadily, delivering an impressive "mid-term report."

Over the past three years, Huobi HTX has continuously promoted platform transformation and upgrading, from brand reshaping to product innovation, from user growth to global expansion. With the increasingly mature governance system of HTX DAO, Huobi HTX has gradually completed its transition from a "platform exchange" to a "people's exchange." This article will systematically review the key progress and phased achievements of Huobi HTX in the first half of 2025 from multiple dimensions, including platform ranking and core data, quality asset layout, ecological collaboration, product and research innovation, brand and operational achievements, and security protection systems.

Impressive platform data, rising global ranking, steadily moving towards the global forefront

In just the first half of 2025, Huobi HTX saw a 92% quarter-on-quarter increase in new registered users, surpassing 50 million cumulatively; platform asset accumulation grew by 14%, strongly exceeding $6.4 billion; overall trading volume increased by 17% year-on-year, and trading users grew by 11% quarter-on-quarter, with core data showing comprehensive upward trends, injecting rare certainty signals into the industry. The competitiveness of Huobi HTX as a leading global trading platform is steadily increasing.

According to Kaiko's Q2 2025 report, Huobi HTX has risen two places in the global ranking among 45 mainstream spot trading platforms, successfully entering the global top eight, becoming the exchange with the largest improvement in the Top 10. It ranks second globally in both commercial and technical dimensions and is also among the industry leaders in the "security" field. Additionally, Huobi HTX's rankings on global authoritative data platforms such as CoinGecko, CoinMarketCap, DefiLlama, and CryptoRank continue to rise, gradually establishing itself as a top-tier platform in the minds of Web3 users.

Huobi HTX's platform natural traffic hits a new high

It is worth mentioning that Huobi HTX's platform natural traffic reached a historical high in March, with a year-on-year increase of 127%, making it one of the fastest-growing traffic dark horses in the industry.

Hot assets ignite the platform's wealth effect, forward-looking layout helps users enjoy dividends

In the first half of 2025, Huobi HTX's new assets performed remarkably, with coins like TRUMP, LAYER, and STO being launched for the first time on Huobi HTX, with a faster listing speed than other mainstream exchanges. Several new coins achieved multiple increases shortly after landing on the platform. Among them, TRUMP rose from $10 to $95, an increase of 850%; the AI narrative representative AVAAI increased by 570%; Solana ecosystem representatives PIPPIN and infrastructure project LAYER rose by 484% and 467%, respectively; additionally, assets like STO, SYRUP, and SKYAI also achieved over 200% increases. At the same time, Huobi HTX is also in the first tier of stablecoin layout. Since May of this year, Huobi HTX has successively launched six stablecoins: USD1, EURR, USDR, EURQ, USDQ, and AETHUSDT. Among them, USD1, issued by the Trump family’s crypto project World Liberty Financial, is expected to become a star project in the stablecoin sector as the regulatory landscape for stablecoins in the U.S. becomes clearer; Huobi HTX, as the first to launch USD1 globally and the first platform to support TRON chain USD1 deposits, added BTC/USD1 and ETH/USD1 trading pairs in June and launched a limited-time fee-free trading event for the USD1/USDT trading pair, further enriching the USD1 ecosystem and seizing market first-mover advantages.

In the current crypto market, where short-term hot topics frequently emerge, projects with real long-term potential and fundamental support are often more worthy of attention and layout. Huobi HTX adheres to the philosophy of "value investment, early capture, and selecting the best," balancing wealth effects with long-term narratives, and has launched the "Golden Dog Plan" series and weekly increase reviews to select outstanding assets with clear value potential. Huobi HTX is gradually building a rapid response mechanism for "hotspot foresight and selective listing," helping users capture early potential investment opportunities.

Huobi HTX's quality asset increase ranking

Ecological collaboration deepens, strategic cooperation accelerates implementation

At the ecological level, the HTX DAO governance mechanism is steadily advancing, with community participation continuously increasing. In April, the $HTX holding voting tool was launched, allowing holding users to submit or vote on governance proposals; in July, the coin listing recommendation governance mechanism was initiated, enabling holding users to vote for priority recommendation projects through the HTX DAO Vote Tool, with the final opportunity to be listed on Huobi HTX. Users can participate in major platform decisions together, realizing the decentralized ecological vision of "co-creation, co-governance, and sharing by users."

At the same time, the $HTX destruction mechanism promoted by HTX DAO is also being executed as scheduled. On July 15, the Q2 2025 destruction was completed, with approximately 117.9 trillion $HTX destroyed this quarter, totaling about 230 trillion $HTX destroyed in the first half of 2025, estimated to be worth about $41.36 million at current prices. As of now, since the HTX DAO began operation, there have been six destructions, totaling over 727.6 trillion $HTX, valued at over $136 million. The destruction funds are mainly executed through the Sun.io channel and are publicly and transparently recorded on-chain. Users can check specific destruction details through the transaction hash. The $HTX destruction mechanism effectively realizes value return and deflation logic, providing solid fundamental support for platform assets and enhancing ecological stickiness and user recognition.

In terms of strategic cooperation, Huobi HTX continues to deepen its collaboration with leading global compliance service providers. In the first half of this year, it established deep cooperative relationships with crypto asset custody giants Fireblocks and BitGo, achieving comprehensive upgrades in key areas such as asset security, compliance custody, and institutional services. The integration of Fireblocks Off-Exchange and BitGo Go Network not only injects industry-leading technical capabilities into the Huobi HTX platform but also sets a new benchmark for trading security, operational efficiency, and compliance assurance, creating a more efficient, secure, and trustworthy professional trading environment for global institutional users.

HTX DAO Q2 2025 destruction announcement

Product functions continue to innovate, investment research voice leads the industry frontier

In the first half of 2025, Huobi HTX continued to optimize product experience, launching several key features:

● The contract business introduced the contract surplus treasure and joint margin trading model, helping users maximize the utilization of funds, and through contract experience products like experience gold and zero-cost position purchases, assisting newcomers in quickly getting started at no cost;

● Custodial sub-accounts and the HTX DAO on-chain voting mechanism were officially launched, providing users with a safer and more flexible trading and governance experience.

● The platform launched a 1:1 exchange channel for USDT and USDD, enhancing the efficiency of stablecoin usage.

These features greatly enriched Huobi HTX's product matrix, meeting the diverse needs of different users for trading and asset allocation.

In the first half of 2025, HTX Ventures published multiple in-depth research reports and industry opinion articles, continuously leading the crypto narrative. The content covers hot topics such as “RWAFi and Stablecoin Payments”, “AI Agents Application Scenarios”, “On-chain Capital Flow under Macro Game”, and “Stablecoins Restructuring Global Payment Weight”. Through high-quality research content and in-depth discussions, Huobi HTX is building an image of a global exchange that combines deep research and innovative layout capabilities.

Accelerating global brand offensive + platform operation "cash ability," enhancing user experience

In terms of brand marketing, Huobi HTX held a total of 16 offline brand events in the first half of 2025, covering key markets such as Hong Kong, Dubai, Moscow, Istanbul, and Las Vegas, USA, with a cumulative exposure of 274 million and serving over 3,300 customers offline. Notably, at Bitcoin Vegas, Huobi HTX made its debut in the U.S. market and launched the "Space Check-in" event, attracting over 400 participants on-site and successfully igniting community enthusiasm. Online, a series of well-received activities were innovatively planned, including the Mars Project, the third season selection of Huobi's "First Sister," and the nationwide fitness challenge to Mars, greatly stimulating community engagement and enhancing brand recognition.

In terms of platform operations, Huobi HTX launched 8 thematic events around hot topics such as "Trump's Dinner," "Sun Yuchen on the Cover of Forbes Global," and "TRON's New Chapter of Globalization," with an average participation of over 20,000 users per event, contributing nearly 25 billion USDT in spot and contract trading volume, fully demonstrating the synergy between brand marketing and business drive. Additionally, Huobi HTX has held a total of 55 asset trading events, covering 290,000 participants, issuing rewards exceeding one million, and achieving a spot trading volume of over $7.3 billion, continuously providing users with a practical experience of "trading as a reward."

Security and Compliance Safeguard User Assets, Quality Service Enhances Platform Warmth

In the context of increasing regulatory scrutiny and frequent risk events in the crypto industry, Huobi HTX released a semi-annual security report, continuously strengthening the platform's security system and building a multi-layered, full-link risk control mechanism to effectively safeguard user asset security.

● In the first half of 2025, Huobi HTX intercepted 15 fraudulent withdrawal attempts, helping recover losses exceeding $100,000;

● Assisted in freezing $1.42 million in externally stolen assets, adding over 20,000 new blacklisted addresses, and actively participating in the construction of industry ecological security;

● The platform has sent over 2 million risk alerts to users, continuously enhancing users' risk awareness;

● Through measures such as combating phishing websites, optimizing risk control systems, and strengthening on-chain monitoring, Huobi HTX has formed a comprehensive security assurance system covering the user end, trading end, and capital end.

Huobi HTX Semi-Annual Data Review (Black Address Interception, Fraud Tracking) User Protection Fully Upgraded

As one of the first platforms in the industry to introduce the Merkle tree verification mechanism, Huobi HTX has publicly disclosed reserve data for 33 consecutive months, continuously ensuring asset transparency. As of July 1, 2025, the platform's overall reserve ratio has stabilized at over 100%, with USDT user assets reaching 1.8 billion, and platform reserves exceeding 1.82 billion, achieving net asset growth for four consecutive months. The continuous increase in core asset reserves has enhanced user trust in the platform. Furthermore, to further improve the auditability and transparency of reserve verification, Huobi HTX has fully upgraded its Proof of Reserves (PoR) to a TiDB distributed storage architecture, effectively enhancing data processing efficiency and traceability.

In terms of service experience, in the first half of 2025, the Huobi HTX customer service team served over 1.36 million users, handling nearly 590,000 key issues, with an overall satisfaction rate exceeding 82%. Focusing on newcomer education and user empowerment, the platform's "Learn and Earn" activity had over 1.6 million learning participants, with total participation exceeding 330,000, attracting nearly 7,400 new users and driving dual growth in user education and community engagement.

Three Years of Foundation Building, One Morning of Breakthrough: Huobi HTX is Now Entering the Main Channel of Global Competition

Since the brand reboot in 2022, Huobi HTX has traversed a path of gradual accumulation and breakthrough over three years. The "report card" for the first half of 2025 is a concentrated reflection of its core data growth, robust product capabilities, globalization strategy, diversified asset system, compliance and security philosophy, and brand influence.

In the future, Huobi HTX will continue to uphold the principle of "user first," continuously delving into emerging narratives, hot assets, compliance, and security construction, further solidifying the platform's resilience and competitiveness, and creating a trustworthy one-stop crypto financial platform for global users.

About Huobi HTX

Founded in 2013, Huobi HTX has evolved from a cryptocurrency exchange into a comprehensive blockchain business ecosystem over 11 years, covering digital asset trading, financial derivatives, research, investment, incubation, and other businesses.

As a leading global Web3 portal, Huobi HTX adheres to a development strategy of global expansion, ecological prosperity, wealth effect, and security compliance, providing comprehensive, safe, and reliable value and services for virtual currency enthusiasts worldwide.

For more information about Huobi HTX, please visit HTX Square or https://www.htx.com/, and follow us on X, Telegram, and Discord. For further inquiries, please contact glo-media@htx-inc.com.

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