Original | Odaily Planet Daily (@OdailyChina_)
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Last night, according to an official announcement from CoinList, the token sale for the football media platform OneFootball (OFC) will officially start at 1 AM Beijing time on July 25.
In this article, Odaily Planet Daily will help you understand the basic situation of OneFootball, the token model, the details of the token sale, and discuss whether it is worth participating.
OneFootball: Aiming to Become the Largest Football Media Platform in the World
OneFootball is a football media platform co-owned by clubs such as Real Madrid, FC Barcelona, and Bayern Munich. It collaborates with over 200 clubs, leagues, and football associations, including Serie A and Major League Soccer, aiming to provide over 34 million football fans worldwide with exclusive content, live match broadcasts, breaking news, highlights, scores, and more, allowing fans to immerse themselves in the world of football and redefine the fan experience.
The OneFootball platform has an extremely large user base. According to Google Play data, OneFootball has been downloaded over 50 million times, with a total of 1.62 million reviews.
OneFootball platform data on Google Play
According to ROOTDATA data, as early as the end of April 2022, OneFootball announced the completion of a $300 million Series D financing, led by Liberty City Ventures, with participation from Animoca Brands, Dapper Labs, DAH Beteiligungs GmbH, Quiet Capital, RIT Capital Partners, Senator Investment Group, and Alsara Investment Group.
In the same month, OneFootball announced the establishment of OneFootball Labs, aimed at addressing fragmented and outdated fan engagement models. OneFootball Club has built a universal fan pass and open data standards, writing fan data into an on-chain social graph, allowing every company in the football world to create value for its core contributors—3.5 billion fans worldwide. In OneFootball's future vision, fans, creators, and brands will converge in an open, dynamic ecosystem based on on-chain identity infrastructure.
Vincent Schalk, General Manager of the OneFootball platform, stated,
We have created a single, unified identity recognition system for fans—a universal on-chain fan pass. You can decide when to share how much data, and clubs and brands can gain the insights they need to provide a better experience, while you, as a fan, will not be treated as a commodity. When you have done all this, everything will get better: ticketing, sponsorship, and even the way fans interact with clubs. It’s a win-win situation for everyone. Tokenization opens up a whole new way of thinking about value exchange. We are building a future where fans are no longer passive consumers but active participants, co-creators, and stakeholders.
In June 2024, a strategic partnership with Mocaverse will be established to launch Football ID to enhance the experience and retention of football fans. Football ID users will be able to access various rewards and experiences supported by over 400 companies from the Animoca Brands ecosystem and Mocaverse's signed partners, including GameFi, IP, sports, music, and more.
Token Sale on CoinList Starting July 24, FDV of $50 Million
The specific details of the OneFootball (OFC) token sale on CoinList are as follows:
Sale date: 1 AM Beijing time on July 25 to 1 AM on August 1;
Percentage of tokens for sale: 6% of the total token supply;
FDV and sale price: Sold at an FDV of $50 million, with a token price of $0.05;
Token unlocking situation: 25% unlocked at TGE, the remaining 75% will be unlocked linearly over 12 months after TGE;
Subscription limits: Minimum subscription of $100, maximum subscription of $250,000.
OFC Token Economic Model: 50% of Total Supply Allocated to the Community
According to official information, the total supply of OneFootball tokens (OFC) is 1 billion, with the following allocation ratios:
Community, ecosystem, and partners: 51%, totaling 510 million tokens, with 17.84% unlocked at TGE, and the remaining portion will be unlocked linearly over 24 months after TGE;
Strategic sales: 15.03%, totaling 150.3 million tokens, with 1.89% unlocked at TGE, the remaining portion will be locked for 6 months after TGE, and then unlocked linearly over 18 months;
Team: 7.5%, totaling 75 million tokens, locked for 21 months after TGE, then unlocked linearly over 30 months;
Advisors: 6.5%, totaling 65 million tokens, locked for 12 months after TGE, then unlocked linearly over 30 months;
Community sales: 5%, totaling 60 million tokens, with 25% unlocked at TGE, and the remaining portion will be unlocked linearly over 12 months after TGE;
Treasury: 5.3%, totaling 53 million tokens, with 15% unlocked at TGE, and the remaining portion will be unlocked linearly over 48 months after TGE;
Liquidity: 4.45%, totaling 44.5 million tokens, fully unlocked at TGE;
Token launch contributors: 4.22%, totaling 42.2 million tokens, with 0% unlocked at TGE, and the remaining portion will be unlocked linearly over 12 months after TGE.
OFC Token Economic Model
OFC Token Unlocking Diagram
OneFootball's Second Season Points Activity is Still Ongoing
From the token economic model, it is not difficult to see that OneFootball is likely to reward early participants on the platform. Therefore, the ongoing second season points activity allows for "zero-cost" participation to earn more BALLS points, with the activity link being: https://ofc.onefootball.com/s2/.
STEP 1. After entering the interactive link for the second season points activity, click "Sign in" in the upper right corner to log in via wallet or bind your X account.
STEP 2. In the Activities section, complete the corresponding tasks to earn BALLS points, most of which are social tasks.
STEP 3. In the Referrals section, invite friends to earn additional BALLS points rewards.
Summary
In the current context of BTC continuously breaking historical highs and Ethereum approaching $4,000, the launch of OneFootball's token sale at a $50 million FDV is actually quite an attractive pricing. Moreover, with 25% unlocked at TGE, it means that users participating in the sale are likely to recoup their investment shortly after the token goes live, with relatively low risk. However, the unlocking period is too long, with the remaining 75% being released slowly over a year, so even if profits can be made, they may not be very high, making it less suitable for players seeking short-term profits.
However, it is worth noting that even if you do not plan to participate in this CoinList token sale, the recent interactive tasks are also worth paying attention to. According to OneFootball's token model, over half of the tokens are allocated to the community, ecosystem, and partners, and perhaps some of these tokens will be rewarded to early participants in the interactive activities at TGE, so the ongoing second season points activity is worth participating in for "zero-cost."
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