Web3 company Animoca Brands has launched a new marketplace platform for investors to acquire tokenized real-world assets (RWA), addressing what its CEO calls the "fragmented" tokenization market amid growing institutional interest in the technology.
According to a joint announcement on Thursday, the new platform named NUVA was developed in collaboration with ProvLabs, the organization behind the Provenance blockchain.
The NUVA marketplace will leverage the existing RWA ecosystem of the Provenance blockchain, which currently holds assets valued at approximately $15.7 billion.
At launch, NUVA will offer two tokenized products from Figure Technologies: YLDS, the first approved yield-bearing stablecoin security in the U.S., and HELOC, a fixed-rate home equity line of credit pool.
These assets will be offered through a "vault" structure, which allows investors to access tokenized products more easily and efficiently.
Vault-based marketplace platforms are increasingly recognized for expanding accessibility, particularly for investors who have traditionally been underserved or lack access to conventional financial platforms.
"Vault tokens are liquidity claims on yield-bearing real-world assets stored in each vault," ProvLabs CEO Anthony Moro told Cointelegraph in a written statement, adding:
These so-called nuAssets bring liquidity to RWAs that have traditionally lacked it, allowing investors to choose to trade and transfer across chains and decentralized finance exchanges.
Animoca Brands co-founder and executive chairman Yat Siu stated that NUVA aims to tap into the growing RWA market, which remains "fragmented between chains and marketplace platforms, [limiting] their reach and impact."
Siu noted that NUVA intends to fill this gap by making "institution-grade assets more accessible within a unified multi-chain ecosystem."
Tokenized finance is becoming one of the most influential trends shaping the crypto industry by 2025, with the rise of RWA tokenization driven by increasing demand for products like private credit and U.S. Treasury bonds.
As Cointelegraph reported, the tokenized RWA market—excluding stablecoins—has surged by as much as 380% since 2022.
Tokenized stocks are also gaining momentum, with Binance research indicating a total market capitalization of $370 million by the end of July, growing 220% in just one month.
Industry experts told Cointelegraph that recent regulatory developments in the U.S., particularly around stablecoins, could create a more favorable environment for the continued expansion of RWA tokenization in the coming years.
Major institutions are also taking notice. JPMorgan recently highlighted the role of tokenized money market funds as a way to maintain cash attractiveness within the digital ecosystem.
"Instead of putting cash or investing in Treasuries, you can invest in money market shares and not lose interest in the process," JPMorgan strategist Tereso Ho said when discussing the operational advantages of tokenized money market funds.
Paul Brody, global blockchain leader at Ernst & Young, added that tokenized deposits and tokenized money market funds "could find significant new opportunities on-chain," indicating strong institutional confidence in the future of the industry.
Related: Bakkt acquires 30% stake in Japanese yarn manufacturer Marusho Hotta, transforming into a Bitcoin (BTC) treasury company
Original article: “Animoca Launches NUVA Marketplace to Unify the 'Fragmented' RWA Space”
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