Coinbase CEO Brian Armstrong projected that bitcoin could reach $1 million within the decade, pointing to broad shifts in regulation, government involvement, and institutional adoption as key drivers. He emphasized that while uncertainty remains, conditions are aligning in ways that could support stronger long-term growth for the asset. Armstrong wrote on social media platform X on Aug. 20:

I think we’ll see $1M per bitcoin by 2030. Regulatory clarity is finally emerging, the U.S. government is keeping a BTC reserve, there’s a growing interest for crypto ETFs, among many other factors.

In a recent interview, Armstrong explained that the U.S. government’s decision to establish a strategic bitcoin reserve represented a dramatic shift from earlier expectations, describing it as an outcome that would have been dismissed as unrealistic just five years ago.

“We’ve seen a lot of interest from sovereigns,” the Coinbase chief executive said. “Coinbase provides crypto services to about 140 government entities—federal, state, local, and internationally. Governments are now getting more and more engaged in this. You can imagine the big pools of capital around the world. I don’t see the regulatory thing going away.”

Armstrong argued that risks once considered existential—such as government restrictions on bitcoin or protocol vulnerabilities—have largely diminished. At the same time, he stressed that ensuring the network is upgraded for post-quantum cryptography is vital to maintaining its security.

Turning to institutional allocations, the Coinbase CEO underscored how policy clarity could unlock much larger flows of capital into bitcoin. He revealed:

The big institutions I talk to, they’re holding 1% of their portfolio in bitcoin and I’m like, ‘What would it be to 5%—10%? They say regulatory clarity, that’s it. I think we’ll continue to see huge inflows of capital.

He added that exchange-traded funds have been instrumental in boosting access. “The ETFs have been huge,” Armstrong stressed, suggesting that broader adoption at the institutional level could be decisive in pushing bitcoin toward his $1 million projection.

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