Apple’s new iPhone Air, its slimmest smartphone yet, led a slate of product announcements Tuesday, as the company focused on design, performance, and somewhat restrained emphasis on artificial intelligence across its devices.

Instead of spotlighting a major AI overhaul, humanoid robots, or a Siri reboot, the company leaned on thinner and more efficient phones—including enhanced iPhone 17 models alongside the Air—higher-performance chips, and incremental steps toward embedding AI and machine learning into its health, fitness, photo, and video applications.

One example: The new AirPods Pro 3 will offer a feature called Live Translation, enabling the earbuds to translate speech in real time through Apple Intelligence. They also include upgraded ANC, heart-rate monitoring, and extended battery life.

Apple also highlighted the expanded use of recycled titanium and aluminum after the company said in August it would bring iOS device glass manufacturing back to the United States. Here is what was announced on Tuesday.

iPhone 17 and iPhone Air

The iPhone 17 introduced several upgrades, including a 6.3-inch Super Retina XDR display with slimmer borders, 3,000 nits of peak brightness, and a second-generation Ceramic Shield that Apple claims triples scratch resistance. A 48-megapixel Dual Fusion camera system now includes a new square-sensor front camera, offering wider fields of view and AI-assisted group framing.

Powering the device is Apple’s A19 chip, a six-core CPU paired with integrated Neural Accelerators. Apple said it enables on-device generative AI tasks and doubles graphics performance compared with the iPhone 13. Battery life stretches to 30 hours of video playback, with fast charging via a 40W adapter.

The iPhone 17 starts at $799 with 256GB of storage and comes in black, lavender, mist blue, sage, and white. Preorders open Sept. 12, with availability beginning Sept. 19.

More notably, Apple introduced the iPhone Air—a 5.6-millimeter device that repositions internal components to maximize battery life in what it calls its lightest, most durable frame yet. The Air features a 6.5-inch display with ProMotion support up to 120Hz and uses the same Ceramic Shield on both front and back.

The phone runs on the A19 Pro chip and adds a new C1X modem that Apple says is twice as fast while drawing 30% less power. Connectivity includes Wi-Fi 7, Bluetooth 6, Thread, and faster 5G. The camera array includes a 48-megapixel main sensor with what Apple says is optical-quality 2x telephoto and Focus Control for portraits.

A magnetic battery pack accessory can extend use by up to 40 hours. The iPhone Air starts at $999.

iPhone Pro models

The iPhone 17 Pro and Pro Max round out the lineup, built with aerospace-grade aluminum, a vapor chamber cooling system, and the new A19 Pro chip. Both models feature Super Retina displays—6.3 inches for the Pro, 6.9 inches for the Max—and maintain the 3,000-nit brightness standard.

The Pro cameras go fully triple-lens: 48-megapixel main, ultra wide, and a telephoto with a tetraprism lens capable of 4x optical zoom at 100mm and 8x digital zoom at 200mm. Pro-level video tools include ProRes RAW, Apple Log 2, and genlock syncing.

Apple claims the Pro Max delivers the longest battery life of any iPhone, with up to 39 hours of video playback. Both models support eSIM in select markets. The iPhone 17 Pro starts at $1,099; the Pro Max at $1,199, with capacities up to 2TB.

Apple’s new Center Stage front camera, available across the iPhone 17 Pro, Pro Max, and iPhone Air, introduces the first square sensor on an iPhone and brings several AI-driven improvements to both photography and video.

The upgraded 18-megapixel camera offers a wider field of view and allows users to capture photos and videos in portrait or landscape—even while holding the phone vertically. The system uses AI to detect subjects and automatically adjust framing during group selfies, expanding the field of view and rotating orientation to include everyone in the shot.

Video tools now include ultra-stabilized 4K HDR recording and a new Dual Capture mode that records from the front and rear cameras simultaneously—aimed at creators filming reaction or commentary content while capturing action in the background.

During FaceTime and third-party video calls, Center Stage uses subject tracking to keep users centered and in frame, adapting as they move or shift positions.

Final Cut Camera 2.0

Apple also announced Final Cut Camera 2.0, a major update to its pro video app that brings ProRes RAW and genlock support to the iPhone 17 Pro and Pro Max.

ProRes RAW lets users capture raw sensor data for flexible post-production editing, while genlock enables frame-accurate sync across multiple devices for professional multi-cam setups. The update also adds open gate recording, Apple Log 2 for expanded dynamic range, and 200mm telephoto capture at up to 4K60 fps.

Final Cut Camera 2.0 integrates with the new Center Stage front camera, offering manual control over orientation and framing for creators recording with the front lens. The app also supports timecode modes and pairing with Final Cut Pro for iPad via Live Multicam.

AirPods Pro 3 and Apple Watch

Apple also upgraded its line of wearables. The AirPods Pro 3, priced at $249, introduce real-time translation powered by Apple Intelligence. Spoken results play through the earbuds, with contextual text appearing on paired iPhones.

The earbuds now include a custom heart-rate sensor, support for 50 workout types, and a new “Workout Buddy” feature that offers voice coaching during exercise. Battery life hits eight hours, or 10 in hearing-aid mode. Foam-infused tips come in five sizes, including an XXS fit.

On the wrist, the Apple Watch Series 11 adds a new ceramic coating, liquid glass face, and a circular 5G antenna for improved efficiency. Battery life reaches 24 hours. Health features include AI-powered hypertension detection, with FDA clearance pending, and new sleep tracking with quality scoring.

The Apple Watch SE 3 gets an always-on display, the S10 chip, and faster 5G, with sleep tracking, ovulation history, and apnea notifications.

At the top end, the Apple Watch Ultra 3 adds a larger, wide-angle OLED display, 42 hours of battery life (72 hours in low power mode), and two-way satellite messaging for emergency communication. It’s positioned for endurance athletes, with enhanced GPS, cycling metrics, stroke detection for swimmers, and offline hiking maps. Pricing starts at $799.

Apple Intelligence

Apple continued its measured rollout of artificial intelligence with iOS 26, introducing new features under the “Apple Intelligence” label that rely on on-device processing and privacy-first design.

Live Translation, one of the flagship additions, enables real-time text and audio translation across Messages, FaceTime, and Phone—with results delivered both audibly and on-screen. Apple said the feature works entirely on-device and does not require an internet connection.



New visual intelligence tools allow users to take screenshots and immediately search or act on what’s shown—such as identifying landmarks, extracting text, or navigating to settings. These updates build on Apple’s approach of integrating machine learning into existing workflows rather than overhauling the interface.

The company also introduced screening tools for phone calls and messages designed to filter out spam and unwanted interruptions, using AI to prioritize relevant contacts.

Under the hood, iOS 26 features Apple’s own foundation model—running locally on-device—which is now accessible to third-party developers. Apple said apps can leverage these capabilities to deliver personalized, private AI functions, even when offline.

Despite the new tools, Apple Intelligence stops short of offering a conversational assistant or chatbot. Instead, the company framed the features as utility-focused enhancements, embedded within apps and designed to avoid dependence on the cloud.

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