Payments giant Paypal announced on Sept. 15 the launch of Paypal links, describing it as “a new way to send and receive money through a personalized, one-time link that can be shared in any conversation.” The release builds on Paypal World, the company’s interoperability platform linking global digital wallets.

“Paypal users in the U.S. can begin creating personalized payment links today, with international expansion to the UK, Italy, and other markets starting later this month,” the company stated. The initiative is intended to simplify the transfer of money across different platforms while drawing more users into the Paypal ecosystem. The company also confirmed that crypto functionality is on the horizon:

Crypto will soon be directly integrated into Paypal’s new P2P payment flow in the app. This will make it more convenient for Paypal users in the U.S. to send bitcoin, ethereum, PYUSD, and more, to Paypal, Venmo, as well a rapidly growing number of digital wallets across the world that support crypto and stablecoins.

Diego Scotti, general manager of Paypal’s consumer group, added that the update aligns with the company’s long-term strategy: “For 25 years, Paypal has revolutionized how money moves between people. Now, we’re taking the next major step. Whether you’re texting, messaging, or emailing, now your money follows your conversations.”

In addition to the formal announcement, Paypal posted on social media platform X:

Send and receive money as easily as sending a message—just share a one-time link by text, DM, or email. Live now in the US, and more markets soon.

“Coming next: crypto support for peer-to-peer via the Paypal app—including bitcoin, ethereum, and PYUSD—for easy, secure sending across Paypal, Venmo, and supported wallets,” the company reiterated on X. Paypal also reaffirmed that friends-and-family transfers remain exempt from 1099-K reporting, while highlighting that peer-to-peer volume rose 10% year-over-year in the second quarter and Venmo recorded its strongest payment growth in three years. With Paypal World extending interoperability to billions of wallets, management sees further momentum as crypto integration expands global peer-to-peer activity.

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