Bitget celebrates its seventh anniversary, starting from copy trading and gradually developing into one of the top three exchanges globally, with over 120 million registered users.
Written by: Nancy, PANews
As the liquidity gates of Wall Street slowly open, crypto products unlock incremental entry points, regulatory breakthroughs release innovative space, and soaring coin prices ignite market enthusiasm, the crypto industry is entering a golden era. Exchanges, as the first stop for users to access the crypto world, are the most fiercely competitive battleground.
In this noisy arena, Bitget has carved out a unique growth path over seven years: starting with copy trading, it opened user awareness through differentiated entry points; then it delved deeply into the derivatives field, solidifying its moat in professionalism and product strength; now it is moving towards a UEX (Universal Exchange) layout, gradually completing the evolution from a contract-focused platform to a comprehensive one. With this path, Bitget has grown from an unknown challenger to one of the top three exchanges globally, surpassing 120 million registered users, with business coverage in over 200 countries and regions, becoming a pillar of the industry. Its growth story is not just about the wins and losses of strategy and execution, but also a mirror reflecting the evolution logic of the crypto industry.
On the occasion of Bitget's seventh anniversary, PANews interviewed Bitget executives, clients, partners, and KOLs to outline from multiple perspectives how Bitget continues to break through and innovate amid cyclical changes and industry transformations, shaping a unique and warm platform image and growth logic.
The Two Key Figures in Bitget's Seven-Year Growth
In seven years, Bitget has matured into a leading platform in this emerging industry. Gracy and Xie Jiayin are important figures in Bitget's growth story, one driving innovation and rise with sharp strategic vision, while the other roots in user engagement, building a solid foundation of trust with warmth.
Gracy carries a cross-border label similar to Binance's He Yi, having been a television host with entrepreneurial experience. In 2022, she chose to pivot into Web3 and joined Bitget as MD (Managing Director) at a time when the company was seeking market expansion, and two years later, she was promoted to CEO of Bitget.
Xie Jiayin joined the team as the Chinese-speaking leader after recognizing Bitget's potential and vitality. He often engages deeply with the community, directly listening to user needs and feedback, prioritizing user experience.
The year 2022 was a critical year for the entire industry, as well as for Bitget.
On the eve of the World Cup, amid fierce sports marketing battles in the crypto industry, Gracy led the team to successfully sign Messi. When Messi lifted the World Cup trophy in Qatar, Bitget's brand influence also broke out of the crypto circle and entered the public eye.
As the spotlight faded, an industry crisis suddenly struck. That year, the collapse of FTX severely impacted the industry, and user trust plummeted. Gracy recalled in an interview with PANews that she and her team responded quickly, being the first to publish proof of reserves (POR) and establishing a $300 million user protection fund (now grown to $700 million), second only to Binance. These measures not only stabilized the situation but also earned Bitget significant traffic and user trust.
In fact, crises are important touchstones for testing a platform's foundation. In addition to the rapid response after FTX's collapse, Bitget's accountability during multiple industry emergencies further demonstrated the platform's sense of responsibility and warmth to users.
Gracy recalled that in 2023, the Solana MEME project SLERF suffered a loss due to operational errors, and many promised donors failed to fulfill their commitments, while Bitget continued to honor its donation promises, winning community trust. In the following years, Bitget maintained this sense of responsibility; when Bybit faced a hacking attack in 2025, Bitget provided 40,000 ETH in liquidity support free of charge, clearly stating, "Hackers are a common enemy."
In a field where user migration costs are high, Bitget not only possesses efficient, precise, and reliable listing capabilities (especially in innovative zones and on-chain trading sectors), but trust and emotional connection are also crucial reasons for maintaining user retention and stickiness. Xie Jiayin articulated the reason: putting user interests first is Bitget's core value. For example, when the Pump.fun token launched in July this year, most exchanges failed to allow users to participate due to technical congestion, while Bitget proactively abandoned the first-come-first-served model, adopting a fair distribution mechanism to ensure every user could participate fairly, earning widespread recognition from the community.
Ni Sen's experience confirms the genuine existence of this warmth. In an interview with PANews, he recalled that before Xie Jiayin joined, he was not a Bitget user. Xie Jiayin repeatedly explained platform information to him and suggested he stick to dollar-cost averaging, helping him deeply understand the trust relationship between the platform and users. The professionalism and patient communication of frontline platform employees gave him a deeper sense of identification with Bitget and facilitated his gradual understanding and use of the platform.
However, Ni Sen candidly stated that compliance is a necessary condition for the operation of exchanges. Only exchanges that are truly responsible for users and funds can gain more recognition and support.
To respond to regulatory and market cycle changes, Bitget insists on compliance first and long-termism to establish solid user trust. In 2024, the platform significantly upgraded its compliance and legal teams, including appointing former Binance Chief Legal Officer Hon Ng as Chief Legal Officer and maintaining close communication with regulatory agencies in multiple countries. Organizationally, Bitget maintains a streamlined team of about 2,000 people, focusing on results-oriented and open communication while continuously promoting innovations in AI trading tools, on-chain integration, and new payment scenarios to ensure readiness to fight amid rapid industry evolution.
Gracy and Xie Jiayin represent Bitget's global strategic vision and user emotional connection. Gracy drives Bitget's rise in crises and leads in innovation with her bold strategic vision; Xie Jiayin, on the other hand, centers on users, ensuring that every user feels the warmth and fairness of the platform. With user trust as the foundation and product innovation as the driving force, Bitget adheres to a long-distance running mindset, becoming a long-termist in the crypto industry.
CEX Upgrades to UEX, Opening a New Era of Universal Trading
As a "latecomer" in the crypto exchange space, Bitget's growth is built on continuous improvement and differentiated product innovation.
Xie Jiayin stated in an interview with PANews that early on, Bitget used copy trading as an entry point, quickly accumulating user reputation through seasoned traders and reasonable profit distribution; subsequently, Bitget's derivatives trading scale rapidly grew, leaping to become the third-largest derivatives exchange globally by 2025, with monthly derivatives trading volume exceeding $600 billion. With the rise of on-chain trading, Bitget was one of the first exchanges to support purchasing on-chain assets through exchange funds and is set to undergo a significant upgrade soon, expected to become the first trading platform supporting all mainstream public chain assets.
Additionally, Bitget provides customized services for different types of users, showcasing its high market sensitivity. For instance, Bitget optimizes financial products for institutional users to meet their demand for stable returns; while for retail investors, it offers MEME coins and high-yield opportunities, along with AI trading assistant GetAgent to aid trading decisions. As Xie Jiayin said, "Whatever users need, Bitget strives to meet."
As traditional players enter the market and DEX continues to evolve, CEX faces greater internal and external pressures. To address this, Bitget has proposed a new concept of Universal Exchange (UEX), integrating the smooth experience, deep liquidity, and professional tools of CEX with the full-chain asset coverage of DEX on the same platform, achieving full-scenario trading under a unified security guarantee system, thus solving the "impossible triangle" problem of user experience, asset richness, and advanced tools that exchanges face.
Gracy stated, "We believe this is the direction all exchanges are striving for. UEX means users can enjoy the convenience of centralized trading while directly accessing all on-chain assets. Traditional quality assets like stocks, gold, and foreign exchange can also be traded directly on UEX in the future. Moreover, UEX will enhance the intelligence and security of trading to a new level by integrating AI technology and industry security practices."
The Value Evolution of BGB: From Golden Shovel to Ecological Hub
As Bitget's ecosystem continues to improve, the role of its platform token BGB is also quietly changing.
Especially recently, with Bitget reaching an exclusive strategic partnership with the Morph public chain, BGB has upgraded from a tool-type asset to a core token covering exchanges, wallets, and public chains, becoming the hub of the Bitget ecosystem.
In the eyes of investors, BGB is not only an investment target but also a reflection of the value of the Bitget ecosystem. BGB holder Daniel appreciates Bitget's trading experience and made a dollar-cost averaging decision due to the platform's counter-cyclical expansion (such as acquiring BitKeep, signing Messi, and expanding the market), calling BGB a "golden shovel, a benchmark for counter-cyclical performance, and a long-term value coin." Another holder, Moon, expressed a similar view, noting that Bitget's strict project selection, compliance investment, and management's focus on risk education changed his investment philosophy, leading him to shift to long-term holding of BGB.
The market recognition of BGB is also closely related to Bitget's business performance. AB stated in an interview that Bitget's contract business yields are significantly higher than spot and listing businesses, which is an important reason for his optimism about BGB. Ni Sen pointed out that BGB's "golden shovel" attribute has allowed him to benefit greatly under the platform's empowerment.
Moreover, security and wealth effects are also crucial factors for exchanges to gain user trust and recognition. AB noted that if an exchange is both safe and reliable and can bring actual wealth effects, even if it is slightly lacking in market operations, it can still accumulate loyal users and gain attention, with security > wealth > product experience > market operations. Furthermore, whether community leaders are grounded and sincere is also an important reference for measuring the cooperative value of exchanges.
Regarding the future expectations for BGB, investors mainly focus on its practicality and market competitiveness. BGB holder Daniel hopes Bitget will increase mining activities like PoolX and Launchpool, raise the fee discount ratio, and introduce tiered agency rights to incentivize long-term holders. Meanwhile, fellow BGB holder Moon is concerned about the expansion of BGB's on-chain application scenarios, believing that increasing actual usage demand can enhance the intrinsic support for the token's value.
From trading tools to on-chain value carriers, and then to ecological hubs, as BGB completes its role upgrade, its asset attributes and value capture logic achieve comprehensive evolution, leaving ample room for future development.
Service and Professionalism: Bitget's Formula for Earning Trust from Major Clients
In the crypto industry, products and technology are "hard power," while service and professionalism are "soft power." Bitget's rapid growth is inseparable from its continuous investment in "soft power" — from channel partners to VIP users, from institutional clients to KOLs, Bitget has earned the trust of various groups.
Renowned trader Tianqing is a long-term user of Bitget. For him, the primary criterion for choosing a trading platform is "safety and emergency capability," but what truly makes him "stay" is Bitget's humanized service. "As a trader, I need some customized promotional materials to enhance my personal influence. Bitget not only proactively helps me create them but also adjusts according to my needs. This feeling of being valued is rare." Additionally, Tianqing praises Bitget's technical advantages: "Deep liquidity, rich trading tools, and advanced AI-assisted strategies and copy trading features make me more adept at high-frequency operations and executing complex strategies."
Channel partner Long Shaoye describes the collaboration with Bitget as mutual support between "old friends." "In this industry, many collaborations are 'one-off deals,' but Bitget is different — whether it's customer issues or our partners' needs, they ensure 'everything gets a response.' This efficiency and thoughtfulness make us willing to cooperate long-term." At the same time, Long Shaoye recognizes Bitget's localization strategy in emerging markets, stating, "Their technological innovations are flexible and help us quickly enter growth markets, achieving win-win outcomes."
For high-volume VIP users, the platform's service and reliability are particularly crucial, as they need a trustworthy financial partner. RU and YJ are representatives of this group. They are impressed by Bitget's sense of responsibility shown at critical moments, such as during the BGB spike incident last October, where Bitget decisively compensated all holders for their losses, including contract users, "This is a truly user-responsible exchange." Additionally, through investment tools like Launchpool, Bitget provides VIP users with stable returns, "This optimization of returns makes the experience of long-term holding more valuable."
Daniel Ku, CEO of Ampersan, is also impressed by Bitget, stating, "Bitget's powerful API infrastructure and deep liquidity pool are the core guarantees for our high-frequency trading strategies." In Daniel's view, the foundation of trust in Bitget lies not only in technical stability but also in the team's quick response to customer feedback and continuous innovation, which gives him confidence in future cooperation. For institutional clients like this, to gain an advantage in a complex and volatile market, exchanges must possess high reliability, deep liquidity, and highly competitive trading fees. Bitget meets and even exceeds institutional clients' expectations in these critical areas.
Similarly, Fibonacci Capital CEO Alex Iugai emphasizes that institutions prioritize three main factors when choosing an exchange: liquidity depth, API stability, and the quality of retail traffic. He believes Bitget excels in these areas, stating that even in a bear market, the platform adopts strategies different from other exchanges, raising standards and increasing requirements to create a healthy and authentic ecosystem for the market. This comprehensive advantage is the core reason institutions choose Bitget over other exchanges.
Daniel and Alex particularly appreciate Bitget's innovation capabilities and customized services, "Bitget not only provides strong security and responsive support but is also willing to innovate based on our needs, which gives us confidence in ongoing collaboration."
YouTube blogger "Billionaire Cultivation Plan" offers a unique reason: Bitget is "good-looking." This is not just an intuitive impression of aesthetics but also an acknowledgment of the brand tone and overall product experience. Reflecting on the collaboration journey, he describes the cooperation as a K-line, steadily rising amidst fluctuations. For him, crypto exchanges are not just trading tools but are gradually becoming carriers of market trust and financial infrastructure. Users care more about whether they can find a reliable place to reason with during critical moments, and Bitget's sincere performance stands out, "Everything has a resolution, every issue gets a response, and everything is accounted for." This attitude is precisely the sense of security users need most.
Looking towards the next seven years, the long-distance plan for the crypto incremental era
From a marginal market to an important supplement to mainstream finance, the landscape of the crypto industry is being rewritten. The functions of exchanges have evolved from a single buying and selling channel to a comprehensive platform that continuously improves and upgrades in market expansion.
KOL "Billionaire Cultivation Plan" uses a vivid metaphor to describe the development over the past seven years as akin to shipbuilding, where early participants are the haulers, pulling the ship into the sea. In the next seven years, this ship will truly sail into the ocean, facing waves and whistles, with cheers and farewells, but ultimately setting sail for distant horizons, with compliance as the main theme.
AB, Ni Sen, and Alex believe that the integration of crypto and traditional finance is accelerating, and crypto assets will become a regular component of global investment portfolios. The role of exchanges is upgrading to that of institutional-level service providers and global liquidity hubs. Daniel adds that crises and hacking incidents are also forcing exchanges to enhance security and regulatory mechanisms.
When discussing Bitget's plans for the next seven years, Gracy reiterates the vision of the Universal Exchange (UEX), which not only integrates the advantages of on-chain and centralized systems to provide users with more open choices but also continuously innovates technologically, such as launching AI products. Furthermore, by implementing payment scenarios like Visa cards, it integrates crypto into users' daily lives. She candidly states in the interview, "Bitget has broken through the boundaries of traditional centralized exchanges, upgrading to the world's first Universal Exchange. I firmly believe that the future of finance is not a zero-sum game between CEX, DEX, and traditional finance, but will usher in a new era of breaking boundaries and mutual connections."
Xie Jiayin focuses more on the continuity of "warmth," "I hope Bitget can shape a warm brand image in users' minds, emphasizing the empowerment of the BGB token, derivatives trading, institutional client services, and VIP user growth, as well as enhancing users' sense of belonging."
Voices from the community also provide many constructive suggestions for the future development of exchanges, such as improving returns, customized plans for different risk preferences, compliance and tool development, emphasizing investment education, strengthening community interaction, and optimizing the entry experience. In summary, exchanges must meet the yield and tool needs of professional users while also considering the education and experience of newcomers. Ni Sen points out the fundamental development of the platform, "User-centric."
Looking ahead, the consensus in the industry is becoming clearer. Xie Jiayin believes that the current crypto industry is similar to the internet in 2000, still in the exploratory stage, but the next decade will prosper due to institutions, compliance, and talent. Gracy even predicts that some small countries may abandon their national currencies and directly adopt USD stablecoins, while Bitcoin's value is expected to exceed $1 million, with its market cap potentially surpassing gold.
It is foreseeable that the crypto giant is sailing towards more distant seas. While we cannot predict every storm, Bitget's secret to long-distance running is to inject warmth and professionalism into every transaction.
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