From a secure and reliable Web3 trading platform to the ecological expansion connecting traditional finance and life, CoinUp is accelerating the construction of a "crypto oasis" where trust and innovation coexist.
TOKEN2049 Singapore successfully concluded on October 2, with CoinUp making a stunning appearance as a platinum sponsor, fully showcasing its refreshed brand image and the ecological vision of the "crypto oasis." This event attracted over 25,000 Web3 pioneers, investors, and industry leaders from more than 160 countries worldwide. Through immersive booths, keynote speeches, and After Party celebrations, CoinUp conveyed the concept of a "warm exchange" to the world with a narrative that balances professionalism and warmth. From a secure and reliable Web3 trading platform to the ecological expansion connecting traditional finance and life, CoinUp is accelerating the construction of a "crypto oasis" where trust and innovation coexist.
Brand Refresh: Making Trust Tangible and Transactions Warm
On the 5th floor center of the TOKEN2049 venue, the CoinUp booth became the visual focus of the "crypto oasis," intertwining fresh green tones and natural elements to create a safe and friendly immersive experience. The new logo conveys order and strength with minimalist lines, while the green tone symbolizes hope and vitality, interpreting the brand philosophy of "safety, professionalism, and warmth."
The debut mascot—Otter (TA), with its adorable image, quickly became the center of attention, loved by users from different countries who stopped to take photos. It symbolizes guardianship and closeness, just like CoinUp's commitment to safeguarding user assets: secure like an otter holding a shell, warm like an oasis growing peacefully.
At the same time, a new UI was launched, providing smoother interactions and clearer hierarchical structures, allowing users to feel the certainty of trust in every operation. The CoinUp team refers to it as "leaving complexity to the system and returning convenience and stability to users."
The interactive booth activities were full of fun: an LED screen vividly depicted the story of the otter guarding the oasis, limited-edition merchandise and check-in activities encouraged enthusiastic user participation, while the roundtable discussion area built a bridge for cooperation between project parties and institutions. The event was a hit, attracting over 5,000 visitors to experience it; related content garnered over 5 million exposures on social media, with an interaction rate of 80%. Behind this popularity is the trust bond created by CoinUp through sincerity and professionalism—everyone, from beginners to institutional investors, can feel warmth and security in the "crypto oasis."
Crypto Oasis Ecology: Seamless Connection from Trading to Life
CoinUp's appearance at TOKEN2049 was not only a brand showcase but also a reflection of its ecosystem. Under the vision of the "crypto oasis," CoinUp is building a financial ecosystem that integrates spot trading, derivatives, and life scenarios.
Exchange: The core of the oasis, with millions of users gathering liquidity and trust; the version upgrade on October 3 makes it easy for beginners to get started, allows experts to operate flexibly, and provides compliance support for institutions.
CP Chain: The foundation of the ecosystem, supporting diverse scenarios such as DeFi, RWA, and GameFi; the L1 public chain launched in July offers over 1000 TPS and 0.5-second confirmations, compatible with EVM.
Financial services and smart tools: From Listing to Futures, CoinUp provides a variety of asset choices and risk hedging tools, allowing users to conduct global crypto and financial transactions within a single account.
Platform token CP: Combining the attributes of a platform token and a public chain ecological token, it runs through Launchpad, staking, and governance, building a sustainable ecological loop.
Foundation and research institute: Incubating innovative projects.
CP Labs: Providing resources and educational support for developers and users.
Through this multidimensional layout, CoinUp is transforming "trading" from a cold operational behavior into a collaborative, co-creative, and mutually beneficial oasis ecological experience. Whether newcomers to the market or institutional investors, everyone can find their place within this system.
Keynote Speech: Building a Comprehensive Trading Ecosystem from Listing to Futures
On the main stage of TOKEN2049, CoinUp delivered a keynote speech titled "From Listing to Futures: Building a Comprehensive Trading Ecosystem," sharing the platform's evolution over four years and its future vision. The speech reviewed CoinUp's journey from a foundation of safety and compliance to rapid expansion in the spot market, and then to innovative breakthroughs in derivatives and smart tools. CoinUp emphasized that CEX is not just a matching platform but a financial hub connecting asset discovery and strategy execution.
"What users need is an opportunity to trade globally with one account," CoinUp stated. "From the Listing of mainstream coins to RWA, to flexible hedging with Futures, and to on-chain scenarios with CP Chain, CoinUp seamlessly connects trading with life." The speech also looked forward to a dual-engine pattern of CeFi and DeFi, where the high performance of CP Chain and AI risk control will continuously expand the boundaries of the ecosystem, empowering users with a full-process experience from investment to consumption.
The four pillars of "spot, contracts, financial services, and smart tools" that CoinUp articulated build the trading ecosystem, effectively providing users with a complete path from asset discovery to strategy execution.
Listing is the starting point for projects entering the market, providing users with rich asset discovery channels;
Futures serve as the hub for strategy and risk management, helping investors create certainty in volatility;
AI-driven smart trading tools and the CP Chain public chain further bridge the gap between CeFi and DeFi, becoming the technological fulcrum connecting the future.
"We believe that a truly warm exchange not only provides price discovery but also helps everyone find their own value positioning." This was the last sentence of the speech and became the most quoted line of the day.
Top 100 DJ Night: The Cross-Border Resonance of Electronic Music and Crypto
In the night of Bugis, Singapore, green light flows and rhythms pulse. "Four Years Together, A New Beginning—Top 100 DJ Night" became one of the hottest side events of TOKEN2049. Inspired by the "crypto oasis," the scene blended fresh green tones with futuristic stage design, as Otter TA danced on the giant LED screen, intertwining electronic music with the brand story to create an immersive celebration.
Global top DJs Blasterjaxx and Ukrainian electronic queen Juicy M delivered stunning performances of Big Room House and Electro House, gathering hundreds of Web3 pioneers, investors, and community members to experience CoinUp's brand spirit—freedom, connection, and vitality—through music and light.
CoinUp's fourth anniversary celebration became a highlight moment, with founder and CEO Queenie and the team taking the stage to cut the cake and launch a CP token (18,888 pieces) lottery, igniting enthusiasm throughout the venue. Music transcends borders, and crypto connects hearts, making the party a hub for the global community, catalyzing the extension of cooperation and trust.
Oasis Rebirth: A Future Driven by Trust
From the immersive experience at the booth to the rational insights of the speech, and to the emotional resonance of DJ night, CoinUp painted a clear picture of the "crypto oasis" at TOKEN2049. Over the past four years, CoinUp's brand footprint has spread across Hong Kong, Singapore, Dubai, Turkey, and Bali. Every summit and every event is an extension of trust and the growth of the ecosystem. On October 3, the new App and official website were launched simultaneously, further implementing the "warm and reliable" strategy centered on user experience, making every transaction lighter and more secure.
"We hope that when users walk into CoinUp, it feels like stepping into an oasis: a sense of security and the possibility of growth," said Queenie, founder and CEO of CoinUp. "We are making complex transactions simple and making the key to wealth within reach." Looking to the future, CoinUp will continue to nourish user trust and expand the boundaries of Web3 through its multidimensional layout of exchanges, public chains, foundations, and Labs.
The four-year journey is just the prologue. In this oasis belonging to the future—trust is growing, and the future is happening.
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