On October 16, Eric Trump, son of U.S. President Donald Trump, confirmed that he is collaborating with World Liberty Financial (WLFI) to advance a real estate tokenization project. The project aims to leverage blockchain technology to put partial ownership of high-end real estate on-chain and utilize the stablecoin USD1 issued by WLFI, allowing the public to invest with small amounts of capital.
According to reports, Eric Trump revealed in an interview that investors will not only enjoy the potential for asset appreciation but also receive additional benefits such as hotel discounts. This initiative not only represents a further expansion of the Trump family's presence in the crypto space but also marks a key step in the real estate industry's transition to a decentralized financing model.

Project Details and Technical Framework
Real estate tokenization is not a new concept, but the scale and impact of WLFI's project are noteworthy. Its core lies in converting physical assets (such as high-end properties) into blockchain-based digital tokens, achieving fragmentation of ownership and enhancing liquidity. WLFI's stablecoin USD1 plays a key role in this process—serving as a synthetic stablecoin pegged to the U.S. dollar, it is 100% backed by mainstream stablecoins like USDC and USDT, and is issued on the TRON network, which offers high throughput and low transaction fees.
The project will focus on high-end properties such as hotels under the Trump Group, allowing investors to participate in asset appreciation by purchasing tokens that represent partial ownership, and enjoy physical benefits like hotel stay discounts or priority access. This model breaks the limitations of traditional real estate investment, which often has high barriers to entry and low liquidity, enabling global instant transactions and transparent asset management through blockchain.
Background and Market Reaction
The Trump family's interest in the crypto space has been evident for some time. Eric Trump has publicly expressed optimism about blockchain technology multiple times, stating that "cryptocurrency is the perfect hedge for real estate." The confirmation of this project comes at a time when the trend of asset tokenization is gaining attention from mainstream financial institutions.

Market reactions have been polarized: on one hand, investors are optimistic about the combination of the "Trump narrative" and real estate tokenization, believing it could drive up the market value of related assets; on the other hand, the project faces execution risks and regulatory uncertainties. Observers have pointed out that the price of WLFI tokens has previously dropped by 58% from its peak, reflecting ongoing market volatility and selling pressure.
As of the time of publication, WLFI experienced a slight decline before rebounding, currently reported at $0.1432, with a daily decrease of -1.73%. The market response has been relatively muted, indicating that investors are becoming desensitized to the Trump family's movements in the crypto space, focusing more on the substantive progress of the project rather than conceptual hype.

Potential Impact and Outlook
If successfully implemented, this project could reshape the real estate financing model and promote the development of non-bank financing pathways. By utilizing smart contracts for automated execution, tokenization can reduce intermediary costs and enhance efficiency, allowing ordinary investors to participate in high-end asset investments with lower barriers to entry. The application of stablecoins like USD1 in real asset tokenization (RWA) further expands their potential as income-generating tools and value bridges. It is important to note that the project still faces multiple challenges, including legal compliance, accurate asset valuation, and uncertainties in global regulatory policies. Investors must remain vigilant about market volatility and project execution risks while pursuing opportunities.
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