In the Web3 era, payment is no longer just a transactional tool, but a bridge connecting social interaction, value creation, and daily consumption.

Recently, Metya's payment brand Metyacard has officially upgraded to MePay and launched, signifying the platform's transition from a physical card service model to a complete PayFi ecosystem. This upgrade not only revitalizes the brand but also marks a comprehensive deepening of Metya's layout in the Web3 payment field.

This upgrade allows MePay's brand positioning to focus more on Metya's mission—"Social is Asset, Payment is Value."

It enables users to seamlessly convert the value accumulated through social interactions into consumable assets, promoting the genuine integration of Web3 applications into daily life through an efficient and transparent payment mechanism. MePay not only continues Metya's core philosophy but also further strengthens the platform's competitiveness and sustainability through product iteration and data accumulation.

Brand Positioning: Deep Integration of PayFi and SocialFi

The brand upgrade of MePay stems from a profound insight into the pain points of Web3 payments.

In the Web2 world, payment signifies efficiency and security; however, in the Web3 world, payment is endowed with a new value logic—it is no longer the endpoint but the starting point of the value cycle. While past SocialFi projects could create value from social behavior, they often stopped at on-chain points and tokens; traditional payment tools, while able to connect consumption scenarios, lacked the long-term accumulation of user relationships.

MePay attempts to break this disconnection by organically combining PayFi and SocialFi, constructing a closed-loop ecosystem driven by relationships for consumption and by value for payment. Data such as credibility, influence, and interaction certificates generated from social behavior can be converted into actual value through assetization, which can be directly used in various scenarios such as membership rights, content rewards, and offline consumption.

This logic makes social interaction and payment not parallel but mutually causal—social creates value, payment verifies value, forming a cyclical growth.

MePay is committed to solving the "last mile" problem of Web3—truly integrating tokens into life. By simplifying the processes of exchange, settlement, and risk control, MePay ensures that users can easily convert on-chain assets into daily payment tools. This strategy is built on three foundations:

• Datafication of relationships: Recording user behavior under the premise of privacy protection to form a credibility profile;
• Assetization of value: Converting social contributions into assets like NFTs and points to unlock more rights;
• Closure of consumption: Rebates, subsidies, and membership mechanisms form a self-driven growth cycle.

With this system, MePay is evolving from a payment tool to a leading brand in the Web3 social payment field.

Core Data and Product Advantages: Efficient and Innovative Payment Experience

The upgrade of MePay is a user-demand-driven product innovation.

Official data shows that the number of MePay cards issued has surpassed 100,000. The market's recognition of the platform comes not only from brand influence but also from its systematic optimization and service experience at the product level.

First, the card issuance process has been completely revamped. Users can achieve automatic card issuance in seconds without manual review and can issue cards without restrictions, significantly lowering the usage threshold. The newly added centralized exchange function further simplifies the asset conversion process, allowing users to conveniently convert tokens like MET or USDT into spending funds, with all transaction paths recorded on-chain to ensure transparency and security.

At the infrastructure level, MePay has expanded its banking partnership network, upgrading from a single UK card issuer to three major global card issuers (Hong Kong, the United States, and the United Kingdom), and supports 12 mainstream currencies, including USD, EUR, and GBP. This upgrade not only covers daily consumption scenarios but also provides broader options for cross-border payments.

"Inclusivity and practicality" have become MePay's new labels, allowing Web3 payments to truly achieve a seamless experience of "spending value."

Additionally, the synergy between MePay and the $MET token is amplifying.

$MET is not only a medium for payment and settlement but also assumes incentive and governance functions within the ecosystem. Every payment action by MePay users will trigger the actual circulation of tokens, fee distribution, and partial destruction, forming a natural cycle of "usage equals value." As transaction frequency increases, the real demand for tokens is also amplified, creating a complete value chain from social interaction to consumption.

Application Layer and Future Planning

Starting from a social platform, Metya is now moving towards a "social + payment" dual-engine ecosystem.

At the application layer, the platform continuously expands the integration experience of interaction and payment, incorporating AI-driven social matching and real-time multilingual communication features, supporting chat and live translation in 138 languages with sub-second latency.

Through algorithm and cache collaborative optimization, the system achieves smooth cross-language communication globally, making Web3 social truly globally accessible.

Next, Metya will also launch a DID credibility system, creator incentive programs, NFT gift systems, and fan leaderboards.

These features will endow social behavior with quantifiable and tradable attributes, allowing users to form a stable value mapping relationship between content creation, payment, and interaction, further evolving MePay from a "payment tool" to a "value entry" in the ecosystem.

Black Card: A Symbol of Premium Rights

In the MePay system, the black card represents a symbol of premium rights and the identity of long-term participants.

Black cardholders enjoy six exclusive rights:

• One night stay at a luxury hotel
• One business class flight ticket
• Lifetime fee waiver
• Participation rights in exclusive member events
• Exclusive gift package
• 50% dividend on payment platform fees

The black card is not only a symbol of identity but also a value return from MePay to core users and long-term supporters.

Long-termism Direction: Patience and Boundaries of PayFi

Regardless of market fluctuations and emotional swings, Metya remains zen-like in pursuing what seems to be an "unsexy" yet highly valuable long-term endeavor—PayFi.

DeFi makes assets dynamic, SocialFi makes relationships dynamic, and PayFi makes everything settle.

When MePay can issue cards, make payments, integrate with Apple Pay, and be accepted by offline merchants, cryptocurrency will truly transform from "speculative goods" to "circulating currency."

This path may be slow, but it is clear. It does not rely on market hype but on product capability, compliance advancement, and the realization of genuine use cases.

The brand upgrade of MePay is not just a product update but a key step taken by Metya in the Web3 payment field.

When payment is no longer just a tool but an extension of social interaction and value, the significance of PayFi becomes even more profound—it allows digital assets to truly enter daily life, enabling connections and value to flow unconsciously.

Perhaps this is the long-termism of Web3 development: less noise, more patience.

And Metya is steadily moving forward on this seemingly long road.

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