According to the announcement, the integration makes Bealls one of the first national retailers to accept digital assets from any crypto wallet app across multiple blockchains, supporting a range of tokens from stablecoins to meme coins.

Shoppers can now use crypto payments across Bealls, Bealls Florida, and Home Centric stores. The firm stated that the move coincides with Bealls’ 110th anniversary, reflecting its continued investment in technology—from online shopping and in-store kiosks to modern payment systems.

According to Flexa cofounder Trevor Filter, the collaboration represents a major leap toward mainstream crypto adoption in retail, adding that Bealls’ “staying power” makes it a natural leader in the space. The integration relies on Flexa Payments, an all-in-one platform enabling merchants to accept over 99 digital currencies through more than 300 compatible wallets.

Flexa claims the system operates at sub-second speeds and updates automatically as new tokens and wallet apps are introduced, ensuring a smooth customer experience. Matt Beall, chairman and CEO of Bealls Inc., said digital currency will “reshape how the world transacts,” adding that the company’s partnership with Flexa is “about preparing for the future of commerce.”

The collaboration places Bealls among a growing number of U.S. retailers adopting digital payments to appeal to an increasingly crypto-friendly customer base. Other retailers include Starbucks, Home Depot, Whole Foods, IKEA, Old Navy and more. Flexa’s competition includes firms like Bitpay, Btcpay, Coinpayments, and Crypto.com.

The Bealls and Flexa release further noted that as of early 2025, about 65 million American adults—roughly 28% of the population—own cryptocurrency. Bealls’ move reflects the growing mainstream demand for real-world crypto use cases.

• What payment innovation did Bealls introduce?
  Bealls integrated Flexa Payments, enabling crypto transactions across its 660 U.S. stores.
• Which cryptocurrencies can Bealls customers use?
  Customers can pay with bitcoin, ether, stablecoins like USDC, and other supported tokens.
• Why is Bealls adopting digital currency payments?
  The retailer aims to stay ahead of commerce trends and meet growing consumer demand for crypto payments.
• Who provides the technology behind Bealls’ new payment option?
  Flexa, a global digital payments firm, powers the integration through its Flexa Payments platform.

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