Recently, the cryptocurrency market has welcomed the launch of several new projects on mainstream trading platforms such as OKX, Binance, and Coinbase, covering various services including token airdrops, contract trading, and financial products. Here are the details:

OKX Boost Launches X Launch Event for Zora and Meteora

According to BlockBeats, on October 23, OKX Wallet officially announced the launch of the X Launch event for Zora and Meteora in the OKX Boost product. Eligible users can participate in a prize pool totaling 5.19 million $ZORA tokens and 750,000 $MET tokens. This event provides users with the opportunity to participate in the distribution of emerging project tokens through the OKX platform, further enriching OKX's ecosystem services.

Binance Alpha Launches Meteora (MET)

On the same day, Binance Alpha announced that it will launch Meteora (MET) on October 23. Eligible users can claim airdrops using Binance Alpha points on the Binance Alpha event page after trading opens. This initiative provides users with a convenient way to participate in the Meteora project while also reflecting Binance's proactive approach to promoting new projects.

Coinbase Announces Launch of BNB

Coinbase officially announced that BNB will be available on coinbase.com, the Coinbase app, and the Coinbase Advanced platform. Institutional users can also trade BNB directly on Coinbase Exchange. This launch further expands the trading channels for BNB, providing more options for users and institutional investors.

Binance Alpha and Contract Platform Launches Orochi (ON)

Binance will launch Orochi (ON) on Binance Alpha at 16:00 (UTC+8) on October 24, 2025, and open trading, while the ONUSDT perpetual contract will be available at 16:30, supporting up to 50x leverage. Binance becomes the first exchange to open Orochi (ON) contract trading and showcase ON tokens on the Alpha platform. As a launch benefit, eligible Binance users can claim exclusive token airdrops using Alpha points on the Binance Alpha event page from 16:00 on October 24, 2025, to 16:00 on October 25, 2025. Users can access the event page through the search function in the Binance App for more details.

Binance Multi-Platform Launches Turtle (TURTLE)

To provide richer investment options, Binance will successively launch Turtle (TURTLE) on its financial, one-click buy, swap, leverage, and contract platforms, with the following specific arrangements:

1. Binance Financial

The TURTLE principal-protected earning product will be available for subscription on the Binance principal-protected earning platform at 23:00 (UTC+8) on October 22, 2025. Notably, TURTLE is one of the Binance HODLer airdrop projects, and airdrop rewards will be distributed based on users' BNB principal-protected earning or BNB on-chain earning holdings snapshot. Users who subscribe to BNB principal-protected earning (either flexible or fixed) or BNB on-chain earning will automatically qualify for the airdrop.

2. One-Click Buy & Sell

One hour after TURTLE is launched on Binance Spot, users can purchase/sell TURTLE using credit/debit cards, Google Pay, Apple Pay, Revolut, or wallet balance through the "One-Click Buy" page.

3. Swap Trading Platform

One hour after TURTLE is launched on Spot, users can exchange TURTLE for BTC, USDT, or other supported tokens on the swap trading platform, with no exchange fees.

4. Binance Leverage

At 23:00 (UTC+8) on October 22, 2025, Binance will add TURTLE as a borrowable asset for both full and isolated margin trading, as well as trading pairs TURTLE/USDT and TURTLE/USDC. Binance reminds users that newly listed tokens can be highly volatile and recommends adopting appropriate risk management strategies. The limits, collateral rates, and interest rates for leveraged trading will be dynamically adjusted based on market conditions, as per the leverage data page.

Summary

Recently, OKX, Binance, and Coinbase have intensively launched projects such as Zora, Meteora, BNB, Orochi, and Turtle, covering various forms including token airdrops, contract trading, and financial products, providing users with diversified investment opportunities. These initiatives not only reflect the support of major platforms for emerging projects but also inject new momentum into the active development of the cryptocurrency market. Users should pay attention to market risks and plan their investment strategies accordingly.

(The above information is based on the latest announcements as of October 23, and specific activity details are subject to the official pages of each platform.)

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