The cryptocurrency trading platform trusted by millions of users worldwide, SAFEX, today announced its official rebranding to YUBIT, marking a new phase in the platform's development. In the future, it will continue to focus on technological innovation, accelerate its global expansion, and create a more forward-looking digital asset trading experience.

Five Years of Accumulation, Renewed Departure

Since its establishment in 2020, SAFEX has grown from a startup platform to a globally recognized exchange. With deep liquidity, a rich array of trading products, and stable system performance, it has gained widespread recognition from users. Currently, the platform has established operational centers in Hong Kong, Singapore, Malaysia, Vietnam, Dubai, and other locations, covering Asia and more international markets.

This brand upgrade is not just a change of name but a comprehensive evolution at the strategic level. John Tan, a member of the founding team of YUBIT, stated: "Over the past five years, we have focused on building trust and performance. Now, we hope to extend this foundation to every trader globally, providing a more engaging, inclusive, and innovative trading experience."

YUBIT: The Exchange Connecting You to the Future

The new brand name YUBIT signifies "You + Bit," emphasizing the core position of users in the digital economy. It represents three core concepts: personal empowerment, community co-creation, and technology-driven, which will become important pillars for the platform's future development.

This brand upgrade includes:

• A new visual identity system and user interface to enhance the operational experience;
• Expansion of the product ecosystem, adding copy trading, staking services, and AI portfolio management tools;
• The upcoming launch of the YUBIT native token to incentivize user participation and enhance platform interaction.

While maintaining the stability of the original trading infrastructure and global compliance qualifications (including the U.S. MSB license), YUBIT will continue to optimize the product experience, creating a more open and intelligent trading platform.

Building the Next Generation Trading Platform

The core team of YUBIT consists of professionals from top exchanges worldwide, continuing SAFEX's advantages in security, liquidity, and performance while actively exploring new directions in social and intelligent trading.

"We believe that the next stage of the cryptocurrency industry is not just trading but also the connection between people," said Moss Kirk, YUBIT's market leader. "YUBIT will become a platform that integrates technology and community, allowing everyone to easily participate and share opportunities."

This brand upgrade coincides with the platform's fifth anniversary, serving as both a summary of the past and a new starting point for the future. In the next two years, YUBIT will focus on advancing the following strategic directions:

• Expanding the international market footprint;
• Deepening collaboration with institutional partners;
• Launching a community-led global promotion plan;
• Continuously enhancing platform security and transparency.

After the brand upgrade, YUBIT will gradually launch a series of community activities, global collaborations, and feature updates to fully showcase the platform's evolution and vision.

About YUBIT

YUBIT (formerly SAFEX) was established in 2020 and is a global cryptocurrency trading platform that offers spot, contract, and leveraged trading services, as well as supporting staking, copy trading, and portfolio management functions. The platform is headquartered in Seychelles, with operational centers in Hong Kong and Singapore, dedicated to providing professional, efficient, and stable digital asset trading services to users worldwide.

YUBIT's mission is to make digital asset trading more accessible, smarter, and more inclusive.

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