Growing interest in digital assets highlights strong consumer appetite for crypto-driven holiday spending and gifting behaviors today. Payments giant Paypal announced last week that new research with the National Cryptocurrency Association (NCA) shows Americans increasingly view crypto as a meaningful alternative to traditional gift cards, reflecting a structural shift in payment preferences.
Paypal explained:
As cryptocurrency continues to gain mainstream momentum, American shoppers are embracing it as a holiday gift, with 17% preferring it more than a gift card this holiday season, while 31% agree that it would be less likely to go unused.
This perspective frames the broader findings, which show heightened interest among younger demographics and higher confidence among current crypto holders. “Crypto is a modern take on a classic holiday gift—it’s fast, secure, and can be used or saved with the opportunity to grow in value,” said Stuart Alderoty, Ripple’s chief legal officer and president of the National Cryptocurrency Association. He emphasized education as a remaining barrier for many consumers who are open to the asset class but uncertain about mechanics and security practices.
Read more: Paypal Expands Peer-to-Peer Payments With Crypto Options Coming to Global Wallets
Survey data indicates that 24% of adults have given or are considering giving crypto this season, while nearly one-third see it as less likely to go unused than a gift card. The findings show 23% intend to shop with crypto during the holidays, and nearly two-thirds of holders expect to use it within the next year. Younger adults between 18–54 display significant enthusiasm, viewing crypto as exciting and flexible, while older consumers remain more cautious. Still, the research suggests that clearer education and safety guidance could open the door for broader adoption. Despite lingering skepticism among some respondents, crypto’s potential for appreciation, its digital convenience, and its low-friction global settlement continue to provide a strong case for long-term consumer integration.
May Zabaneh, Vice President and General Manager of Crypto at Paypal, shared:
The holidays highlight the power of giving, and digital currencies are quickly becoming a preferred choice.
“Crypto makes sending gifts, paying merchants, or managing cross-border transactions faster and easier than ever. At Paypal, our focus is on making these experiences simple, and accessible—empowering everyone to participate in the new era of payments,” the Paypal executive added.
- How popular is giving crypto as a holiday gift?
Survey data shows 24% of adults have given or are considering giving crypto this season. - Why do some consumers prefer crypto over gift cards?
Nearly one-third believe crypto is less likely to go unused than a traditional gift card. - How are younger adults responding to crypto gifting?
Younger adults aged 18–54 show strong enthusiasm for crypto’s flexibility and excitement. - How many people plan to shop with crypto during the holidays?
About 23% of Americans intend to use crypto for holiday purchases.
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