The theory of the three Dings applies equally to the KOLs in the crypto space—

Old Ding, an old OG who entered the crypto space before September 2017, and one of the earliest KOLs to benefit from the DeFi boom between 2018 and 2020, mainly relies on experience.

Middle Ding, a KOL who persisted in creating content during the bear market from 2021 to 2024, mainly relies on sharing.

Young Ding, a KOL who exploded in popularity from 2024 to 2025, mainly relies on personality, most of whom are quite young.

What the crypto space most wants to see is the acceptance of Old Ding's stubbornness at the top and the acceptance of Young Ding's wildness at the bottom; this is the ideal balance.

What the crypto space least wants to see is Old Ding giving up on storytelling, Middle Ding giving up on sharing, and Young Ding giving up on fighting.

Old Ding's tendency to teach and reflect on hardships is a light of civilization, Middle Ding's self-protection and anxiety are the steps to upward mobility, and Young Ding's fearless ignorance is the source of human progress.

Simply criticizing Old Ding's paternalism, criticizing Middle Ding's conservatism, and criticizing Young Ding's recklessness is either foolish or malicious!

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