Yesterday, I saw a very interesting share from Wanweigang about how a person can be ensnared by "lies" and become a long-term liar. I feel like I have a deeper understanding of certain behavioral patterns now!

In fact, the key to lies is not the lies themselves, but the "repetition."

Once a person discovers that "saying something untrue can make me feel a bit more comfortable, look better, and reduce risk," the brain will remember this path.

This can be quite frightening because from then on, lying is no longer a "special response," but a tool that can be utilized.

At first, it’s just "exaggerating a bit," "saying something with certainty a bit earlier," or "turning possibilities into trends." These lies have almost zero cost in the short term: if things go up, it’s due to judgment; if they don’t, it’s a market issue, and it can even generate discussion. Living by lying brings huge traffic in the short term, but after a while, even if criticized, people will forget, so one can be blinded by this reward.

The key is: traffic itself is an immediate reward.

Likes, shares, and follower counts provide rapid feedback like dopamine, directly replacing the slow system of "fact verification." Thus, the first exaggeration brings 100,000 views, and the second naturally aims for 200,000; the first vagueness brings a sense of security, and the next time, it will be made more specific.

Over time, some people will be trained into a state where it’s not "am I certain," but "will this go viral"; not "true or false," but "how strong is the narrative." As for whether it’s real, it doesn’t matter, because everyone will forget anyway.

When lies do not incur immediate punishment but instead continue to bring traffic, the emotional brakes in the brain will wear down. Saying the wrong thing no longer feels tense, lying no longer feels guilty, and it may even develop into crafting a narrative first and then waiting for the market to cooperate.

So many people do not suddenly collapse; rather, the incentive of traffic has pushed them step by step onto an irreversible path. The real danger has never been a single instance of nonsense, but the reward for nonsense.

In the crypto space, when looking at KOLs, the most important factor is not "how accurate are their predictions," but: do they allow themselves to say "I don’t know"?

I think this also reflects:

The meaning of "do not commit small evils!"

Because if "lies" and "wrongdoing" are not punished, they will become addictive!

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