Original｜Odaily Planet Daily (@OdailyChina)
Another 20x opportunity after the start of 2026, yet again missed!
Just yesterday, Binance Alpha launched the Chinese Meme "I’m Coming" (我踏马来了), a concept originally stemming from a tweet by Binance co-CEO and co-founder He Yi at the beginning of the year. The Meme coin surged rapidly, rising from around $4 million in market cap to over $16 million in just half a day, making one marvel at the wealth-generating effect of "Binance's Meme."
What pains me even more is that on January 1, I saw a group friend share the CA when the market cap of this Meme coin was less than $800,000, but I didn’t follow up! One can only say the market provided an opportunity…
Meanwhile, opinions on this matter in the market have shown a clear polarization: negative views argue that the listing of this Meme coin on Alpha is a product of the "Shandong school of thought" under Binance's coin listing team, a sycophantic act that is contemptible; positive views, however, believe that although this Meme coin is somewhat crude, it has a strong Meme attribute given the upcoming Year of the Horse, and thus is not without merit. Is it another glorious new work of Chinese Meme, or a disgraceful pillar of BSC that flatters He Yi? Odaily Planet Daily will analyze this in this article.
"I’m Coming" becomes the market focus: Celebrity statements are always an inexhaustible source for Meme coins
Like other celebrity Meme coins, "I’m Coming" also has a rather coincidental yet thought-provoking beginning.
On January 1, at the start of the new year, Binance co-CEO and co-founder He Yi posted to celebrate the beginning of a new year, captioned "2026, a new beginning; 2026, I’m coming." The accompanying image was a photo of him riding a white horse by the sea, exuding a sense of renewal, with the comment section filled with praises and congratulations.
The Meme coin of the same name had already launched on December 30 of last year, and there were comments in the section directly "hinting" at CA.
Thus, a phrase that sounds somewhat crude but also contains a hint of good wishes, "a good saying for the Year of the Horse," began its spread and rise in the form of a Meme coin.
What truly made "I’m Coming" a hot topic of discussion and speculation in the circle was the announcement by Binance, "the largest exchange in the universe," yesterday that this Meme coin was listed on Alpha. Following that, there was the classic Meme image from yesterday—"Binance's Shandong School."
In this image, He Yi appears as the "main guest at the Shandong dining table," while the coin listing team and KOLs become the main and secondary companions at the table, with everyone looking to He Yi for guidance, all sharing a piece of the "dish" of market liquidity and wealth generation from Meme coins.
Some made a fortune, while others missed the opportunity and were left out of wealth. Consequently, there emerged both positive and negative opinions regarding "I’m Coming's listing on Binance Alpha." Here, we will select a representative tweet to discuss.
The debate on "I’m Coming": A shame for the Chinese language or a new Meme?
In response to this matter, crypto KOL "Diving Observer" posted from the perspective of discussing the purity of the Chinese language, stating, "Ridiculous, in the future, BNB Chain won't even count as a state-owned enterprise chain, at least state-owned enterprises have cultural aesthetics. What is this stuff? Purely illiterate? The profundity and beauty of the Chinese language are gone; does Alpha really understand Chinese when listing coins?"
Subsequently, someone in the comments countered, "Did you buy all the various shit, testicles, X, condoms, cats, and dogs listed on SOL? When it comes to Chinese people playing their own memes, you’re so picky? _ (following uncivilized language omitted) _." This remark garnered a lot of support from "nationalist fans," who found it reasonable.
Later, Diving Observer clarified that the above statement was not aimed at traders but at those who believe that crude Memes can also reflect national confidence.
Crypto KOL @0xyukaz also posted, stating, "The coin listing strategy of Binance's coin listing team will only lead to the decline of BSC, severely undermining the true memecoin culture in Chinese." He pointedly criticized Binance's coin listing team for being overly reliant on the creations of CZ and He Yi to artificially boost the launch and rise of Meme coins. This viewpoint was also commented on by OKX CEO Star who stated that "compared to 'I’m Coming,' 'I’m Coming on Snow' is more civilized and better."
After this not-so-intense debate on whether "I’m Coming" is good or bad, the market saw a surge of Chinese Memes with a distinct "Binance leadership color," such as "Mom," "Dad," "Son," "Grandson," etc. We will not discuss the merits and demerits here, but let’s talk about something more essential and profound.
From Meme coins to ecological niches: Binance's dilemma and what must be done
To discuss the present, we must first talk about the past.
In September 2024, we discussed the shift in the Meme coin track in “Neiro and NEIRO listed on Binance, is the Meme coin track welcoming a turning point?”. At that time, Binance simultaneously listed the uppercase and lowercase NEIRO/Neiro Meme coins, sparking market discussions. Since then, even earlier, the Meme coin craze ignited by "BOME, which was listed on Binance in 3 days" in March 2024 has been unstoppable.
Faced with such a market environment, regardless of willingness, Binance seems to have many choices, but in reality, there is only one path—to join the Meme coin craze, promote platform trading activity, attract new users, and encourage high-frequency trading. This is determined by Binance's position as the largest CEX in the industry.
Just as the three essentials for internet platforms (Odaily Planet Daily note: new users, usage duration linked to advertising resources, conversion rates linked to user spending) are needed, CEX also requires a continuous influx of new users (i.e., liquidity), collecting more platform fees through high-frequency trading (i.e., platform business model), and project supply based on the first two (i.e., newly listed tokens). Naturally, a large number of fast-updating, highly liquid Meme coins are at the forefront.
The question then becomes: For Binance, is it to list its internal ecological Meme coins, or to provide a stage for "watering" external ecosystems or even competitors' related Meme coins and the liquidity to be harvested? The answer is self-evident.
Perhaps from that time on, Binance began to subtly lay out its "Meme coin landscape"—from Binance Wallet to Binance Alpha; from cooperation with the Four.meme platform to last year's Meme Rush leaderboard. Since then, through a series of functional updates and ecological layouts, Binance has gradually built a complete chain of "token issuance-listing-Alpha-contract-spot" for itself, injecting new blood into its platform profitability and CEX development.
Thus, starting with the listing of the two major Meme coins NEIRO/Neiro in the name of supporting the community, the frequent statements by CZ and He Yi regarding Meme coins, Binance's development, BNB prices, and other events have become inevitable.
As the saying goes, "If you do not occupy the position of public opinion, the enemy will occupy it," and in the liquidity-driven crypto market, "if you do not compete for the liquidity of Meme coins, it will naturally flow into the pockets of competitors."
Of course, conversely, every word and action of CZ and He Yi will be magnified by the market and distorted attention, and in the atmosphere of everyone praising them, it is inevitable that they will feel somewhat "enjoying being at the center of the stage, holding the power of life and death."
In this regard, unlike L1 and L2 public chains like Solana, Base, and Sui, which are more focused on infrastructure construction, Binance is not just a CEX; it has also built a highly dependent commercial complex with BNB Chain (BSC ecosystem), BNB tokens, and the community, relying on CZ and He Yi's external statements to achieve "only growth, no stagnation." The profit-seeking nature of CEX further amplifies the market influence and Meme effect of CZ and He Yi.
After all, compared to the "open fertile ground" filled with various Memes and naturally encouraging the development of Meme coins in the Solana ecosystem, Binance and the BSC ecosystem represent a relatively distorted "platform-type ecosystem" with highly concentrated attention and liquidity. Thus, the BSC ecosystem reaching the current "only two saints" stage is both accidental and inevitable.
Conclusion: To wear the crown, one must bear its weight; every gain comes with a cost
For Binance and BNB Chain (BSC ecosystem), since they have embarked on this "individualistic route" of development, they must naturally bear the accompanying criticism and concentration. The pressure behind this naturally falls on Binance's coin listing team and the Binance exchange, as this is the endpoint of liquidity, and to attract more trading fees and more casino players, there is no need to distance themselves from the relationship.
Finding a balance between market reputation and commercial interests, so as not to let the frequent statements of CZ and He Yi affect the normal development of Binance exchange's main site, Binance US operations, and BSC ecosystem Meme coins or even more tracks, will depend on the negotiation, communication, and compromise between personnel organization and core figures.
Otherwise, if those who focus on doing things are always outperformed by those who flatter, then disunity will become inevitable.
And when the hearts of the people are scattered, it becomes difficult to lead the team.
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